What is a Virtualized Retail Store?

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October 2, 2024

Virtualized retail stores are fully shoppable, 3D digital twins of brick-and-mortars, enabling brands to recreate IRL locations in dynamic, virtual environments and amplify the reach. These online replicas combine the intuitive in-person shopping experience with the convenience of virtual, enabling shoppers to explore, browse and shop at exact locations from all around the world. Shoppers can navigate the store just as they would in real life and interact with products from their fingertips.

These virtual experiences extend the ROI of physical locations, expanding a brand’s reach with 24/7 accessibility, increasing engagement and conversion rates by bringing real-world aesthetics to a highly engaged online audience across verticals. But how do brands virtualize their retail storefronts? And what does the process look like?

We sat with Obsess’ Director of Content, Melissa Molina, to discuss the top three asked questions about virtualizing a retail store and the role our team plays in the creation of these digital twins.

How Can Brands Create a Digital Twin of a Physical Store?

Molina: To virtualize a retail store location, we recreate the physical store with photography. First: we gather reference images of the store, floor plan and square footage to get an idea of how big the store is. Based on that, we provide recommendations and a timeline for how long the process will take before coordinating a time with the brand’s on-site store team and our network of specialized photographers to begin the shoot.

A member of the Obsess team is always onsite to direct the photoshoot, working with our photographers to mark viewpoints, ensure the store is perfect from every angle and prioritize any focus areas or hero collections. Our photographers will shoot multiple shots in each direction to capture the smallest details, and then stitch them together for a seamless 360-degree effect. We work with the onsite team to update everything for an ideal, mobile-friendly user journey. This ensures the journey feels natural and the end user is able to move around, explore and discover products freely. That’s the joy of shopping in person that we try to translate over to the photographed digital twin.

Once shoots are complete, our team builds out the digital twin in our proprietary CMS, AVA, and works with the brand to ensure all products are shoppable. Prior to launch, we also dedicate resources to ensure that all content within the store is of the utmost quality and functioning smoothly—including embedded media and campaign assets, plus e-commerce and other third-party integrations.

How Long Does it Take to Virtualize a Retail Store?

Molina: We’ve turned around virtual retail stores in as little as just a couple of weeks! The launch timeline is dependent on a lot of different factors, including the size of the store. With larger stores that have more complex layouts, for example: it can take us a little longer. Typically, we deliver a photographed, shoppable store from end-to-end within 8-12 weeks from a brand signing with us.

Is There a Limit on the Space that Brands Can Digitize?

Molina: There are no limitations–we can really shoot everything! We’ve shot large, multi-level stores with intricate layouts, and have digitized it all. Over the years, we’ve perfected this process, launching more than 100 digital twins, ranging from flagship locations and showrooms, to pop-up activations for leading brands in fashion, beauty, CPG, media and more.

Ready to scale your physical presence and engage a new audience of digitally-native shoppers with virtualized retail stores? Find out more by booking a demo or emailing us at contact@obsessvr.com.

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Indonesia Launches NFT Stamps: A Digital Transformation – Metaverseplanet.net

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October 2, 2024

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Indonesia Launches NFT Stamps: A Digital Transformation – Metaverseplanet.net

Indonesia’s state postal service, Pos Indonesia, has launched NFT stamps that combine traditional stamping with blockchain technology. The first NFT stamp, themed “Cenderawasih,” aims to attract the attention of collectors with both physical and digital versions. This move highlights the country’s growing presence in the Web3 space.

Postage stamps are taking on a new identity in the blockchain era, and Indonesia’s initiative is the latest example of efforts to revive traditional stamp collecting. However, this launch comes at a time when the popularity of NFTs is declining. According to data from CryptoSlam, NFT sales volume dropped to $296 million in September, significantly lower than the peak of $1.6 billion in March.

NFT Technology Opens New Doors in Traditional Industries

Indonesia Launches NFT Stamps: A Digital Transformation

Indonesia’s state-owned postal service, Pos Indonesia, has unveiled its first postage stamps with NFT (non-fungible token) counterparts. This innovative step aims to modernize stamp collecting by combining traditional elements with blockchain technology.

In an announcement on its Instagram page, Pos Indonesia introduced its first NFT stamp with the theme of “Cenderawasih,” or “bird of paradise.” The NFT stamp will have both a physical version and an NFT equivalent. The collection will also be published as a booklet. According to the postal service, this initiative combines blockchain innovation with traditional values and may attract the interest of collectors.

This NFT stamp breakthrough aligns with Indonesia’s growing involvement in the Web3 space. On March 28, Indonesia’s financial authorities announced plans to launch a regulatory sandbox for crypto assets in early 2025 to prevent fraud.

Indonesia’s launch of NFT postage stamps comes at a time when interest in digital collectibles is waning. In September, NFTs reached their lowest monthly sales volume since January 2021. According to data, NFTs generated $296 million in sales during the month, representing a 20% decline from August and an 81% drop from March, when sales peaked at $1.6 billion.

The number of NFT transactions also decreased in September, dropping from 7.3 million in August to 4.9 million, a 32% decline.

NFT stamps are not an entirely new concept. In 2021 and 2022, several organizations sought to revive interest in stamp collecting by incorporating NFTs. Entities in the United Arab Emirates, Austria, and the Netherlands launched initiatives to combine blockchain technology with traditional stamp collecting.

Pos Indonesia’s NFT stamp initiative hints at the future of the crypto asset market. While NFT sales are declining, traditional institutions are adopting this technology, signaling that the industry is evolving. This trend suggests that NFTs could become a part of everyday life, not just digital art.

How to Build Virtual Empire Store in Metaverse in 2024 | Vegavid

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October 2, 2024

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How to Build Virtual Empire Store in Metaverse in 2024 | Vegavid

The Metaverse may be the next frontier for entrepreneurs looking to expand their reach and attract new customers. But what exactly is the Metaverse, and why should you consider building a store there?

The Metaverse refers to a virtual world where users can interact with each other and with virtual objects. Think of it as a fully immersive and interactive version of the internet. It’s a world where users can create their avatars, explore virtual spaces, and engage in various activities, from gaming to socializing to shopping.

Building a store in the Metaverse can be a game-changer for businesses of all sizes. It offers an opportunity to reach a new audience of tech-savvy consumers looking for innovative and engaging ways to shop. It also allows businesses to create unique, interactive experiences to help them stand out from the competition.

The concept of the Metaverse has been gaining traction in recent years as virtual and augmented reality technologies continue to advance. But what exactly is the Metaverse? In simple terms, it’s a virtual world that people can interact with in real-time. However, the Metaverse is more than just a video game or virtual reality experience. It’s a fully immersive, interconnected universe where people can socialize, do business, and attend events.

The Metaverse has evolved from its early beginnings in science fiction to a tangible concept that major technology companies are developing. It’s believed that the Metaverse will be the next phase of the internet and could potentially revolutionize how we live. The Metaverse will be a fully immersive experience where people can interact with each other and digital objects in real time, breaking down the barriers of physical distance.

Several examples of existing Metaverse platforms exist, including Second Life, VRChat, and Minecraft. Second Life has been around since 2003 and has a loyal user base that spends significant time in the virtual world. VRChat has gained popularity in recent years, particularly during the COVID-19 pandemic, as a way for people to socialize and attend events in a virtual environment? Minecraft has also been used as a platform for virtual events, including concerts and conventions. As technology advances, we can expect to see even more Metaverse platforms emerge, providing new opportunities for socializing, entertainment, and commerce.

Building a store in the Metaverse can be an exciting and lucrative endeavor. However, it requires careful planning and attention to detail. Here are some key points to keep in mind:

Setting up a virtual store: The first step is to choose a virtual world or platform where you want to set up your store. Popular choices include Second Life, Decentraland, and The Sandbox.

Choosing the right platform: Each platform has its own strengths and weaknesses. Consider factors like the user base, ease of use, and the level of customization available before making your choice.

Customizing your store: Once you have chosen a platform, it’s time to start customizing your store. This involves selecting a design template, choosing colors and textures, and adding signage and branding elements.

Merchandising your products: To attract customers, you need to showcase your products appealingly. Consider highlighting your offerings by using virtual displays, interactive product demos, and other engaging features.

Pricing your products: Setting the right price for your products is crucial. Research the market and competition to determine a fair price that will attract customers without undercutting your profits.

The metaverse is becoming an increasingly popular place for entrepreneurs to start their own virtual stores. However, just like in the physical world, promoting your store to attract customers is essential. Here are some ways to promote your metaverse store:

1. Building brand awareness

Create a unique brand identity and visual style that stands out.Establish a consistent voice and tone across all your marketing materials.Host events like product launches or contests to engage with customers and build buzz around your brand.

Establish a presence on social media platforms like Twitter, Instagram, and Discord.Use social media to engage with customers, answer questions, and promote new products.Leverage social media influencers to reach a broader audience and gain credibility.

3. Advertising in the Metaverse

Invest in advertising within the metaverse, such as in-game or virtual billboard ads.Participate in community events and sponsorships to get your brand in front of a wider audience.Consider partnering with virtual influencers to promote your store.

4. Collaborating with other Metaverse businesses

Look for opportunities to collaborate with other metaverse businesses, such as hosting joint events or offering cross-promotions.Join a metaverse business community to network and find potential collaborators.Co-create products or services with other metaverse businesses to offer unique value propositions to customers.

Promoting your metaverse store is crucial for its success. By building brand awareness, leveraging social media, advertising in the metaverse, and collaborating with other metaverse businesses, you can attract more customers and increase your sales.

Join us in shaping the future of digital experiences. Together, we can unlock the full potential of the metaverse and create innovative solutions that revolutionize industries and enhance human interaction.

Vegavid Metaverse development company services

With the rise of the Metaverse, it has become a potential opportunity for entrepreneurs to monetize their Metaverse stores. If you are considering creating your Metaverse store and want to monetize it, here are some pointers to help you:

Creating revenue streams: You can create revenue streams for your Metaverse store in several ways. You can sell virtual goods like avatars, clothing, and accessories. You can also offer services, such as virtual event planning or building custom virtual spaces. You can also generate income through advertising and sponsorship deals with other companies.

Understanding cryptocurrency: Cryptocurrency is a digital or virtual currency that uses cryptography for security. With the rise of the Metaverse, many people use cryptocurrency to buy and sell virtual goods. Understanding cryptocurrency and its potential benefits can help you attract more customers to your Metaverse store.

Accepting payments: Accepting payments in cryptocurrency is becoming more common, and offering this payment option to your customers is important. However, offering traditional payment options, such as credit cards or PayPal, is also important, as not all customers may be familiar with cryptocurrency.

Managing transactions: Managing transactions in the Metaverse can be complex, as different platforms and payment methods exist. However, it is important to have a system in place to track sales and manage transactions. This can include using a payment gateway or hiring a financial expert to help manage transactions.

Monetizing your Metaverse store requires some strategy and understanding of the virtual world. You can turn your Metaverse store into a profitable business by creating revenue streams, understanding cryptocurrency, accepting payments, and managing transactions.

Changes in 2024 as compared to 2023

The year 2023 is really going to be when the virtual world starts getting serious! So many companies are planning to open up virtual stores in the metaverse to sell digital goods. But technology is advancing so quickly, that those early shops will need to be prepared to modernize if they want to keep up.

By 2023, most virtual stores will probably have pretty simple 3D graphics and designs to keep costs low at first. Folks will mostly be able to check out the shop fronts using smartphones or VR goggles in basic VR and AR modes. However, by 2024 things are going to step up majorly. Stores will be able to have incredibly lifelike visuals almost like real life to really immerse people in the shopping experience. Dynamic lighting, textures, animations – the whole shebang!

And it’s not just the graphics. Right now, in 2023, the virtual economy and payment systems might have some kinks to work out. But, just wait till 2024 hits – stuff like accepting different cryptocurrencies will be normalized. Digital property records will be way more robust too. Shops can use sophisticated virtual inventory software to easily sell, deliver, and manage digital goods online.

With the rise of the Metaverse, it’s no surprise that more and more businesses are considering opening virtual stores. However, launching and marketing your Metaverse store can be daunting, especially if you’re unfamiliar with the Metaverse community. Here are some tips to help you create buzz and promote your store:

1. Creating buzz for your virtual store launch

Start by creating a teaser campaign to generate excitement before your launch.Offer exclusive sneak peeks or previews of your virtual store to your followers.Consider hosting a virtual event or party to celebrate your launch and invite people to visit your store.

Use social media platforms like Twitter, Instagram, and TikTok to showcase your virtual store and its products.Leverage paid advertising to reach a wider audience and attract potential customers.Collaborate with relevant blogs, podcasts, or other media outlets to increase your reach and credibility.

3. Partnering with Metaverse influencers and communities

Find Metaverse influencers and communities relevant to your niche and reach out to them to promote your store.Offer them exclusive discounts or promotions to incentivize them to share your products with their followers.Participate in Metaverse events and communities to connect with potential customers and build relationships.

As more people enter these digital realms, the demand for virtual products and services grows rapidly. Managing and scaling your Metaverse store is essential for success in this new market.

Monitoring store performance and customer feedback

The first step in managing your Metaverse store is to monitor its performance and collect customer feedback. This will help you identify areas that need improvement and address customer concerns. You can use tools like Google Analytics to track your store’s traffic, conversion rates, and revenue. Additionally, you should collect customer feedback through surveys or social media channels to understand their needs and expectations.

Scaling up production and operations

Once you have established a strong presence in the Metaverse, you may need to scale up production and operations to meet the growing demand for your products. This can involve hiring more staff, investing in new technology and equipment, and optimizing your supply chain. You can also explore partnerships and collaborations with other Metaverse stores to expand your reach and share resources.

Expanding to other Metaverse platforms

To maximize your potential in the Metaverse, it is important to expand to other platforms. This will help you reach a wider audience and diversify your revenue streams. Some popular Metaverse platforms include Decentraland, Somnium Space, and The Sandbox. Each platform has unique features and user base, so it’s important to research and understand the differences before expanding.

Conclusion

Building a store in the Metaverse can be an exciting and profitable opportunity for entrepreneurs and businesses. As we have discussed, the Metaverse offers a vast and growing market for virtual commerce, and with the advancements in technology, the potential for immersive shopping experiences is endless. As the Metaverse continues to evolve and expand, virtual commerce’s future looks bright. With more and more people spending time in virtual worlds, the demand for virtual goods and services will only increase. Now is the time to start taking action. Start by researching the various available platforms and marketplaces, and identify which is the best fit for your business. Then, create your virtual store and develop your virtual products or services. With dedication and creativity, you can build a successful store in the Metaverse and tap into a new world of customers.

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11 Metaverse Use cases and Benefits in 2024

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October 1, 2024

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11 Metaverse Use cases and Benefits in 2024

As exponential technologies continue to converge, visions of a fully immersive virtual world called the Metaverse have captured the imagination of innovators and businesses alike. From fiction becoming reality through innovations like virtual reality (VR), augmented reality (AR), and artificial intelligence (AI), the Metaverse promises to fundamentally reshape how we learn, work, play, and live by blurring the lines between physical and digital worlds. This blog will explain various benefits and use cases of the metaverse.

The Metaverse refers to a future state of the Internet where physical and digital worlds converge entirely through emerging technologies. It envisions a fully immersive 3D virtual universe populated by our avatars. They act and interact just like we do in the physical world. In the Metaverse, we will shop, attend parties and meetings, explore places and spaces, watch movies, and play games. We essentially live our whole virtual lives alongside our physical ones. And we’ll do this through augmented and virtual reality interfaces that make everything feel real. The Metaverse also promises a merging of realities that enables new levels of human connection, creativity, and productivity. It is free from the limitations of time, distance, and even physical bodies.

The Metaverse presents companies with a once-in-a-lifetime opportunity to reimagine how they relate to customers in this new 3D virtual reality. Entire business models built around physical interaction and real-world presence will be upended as people spend more time in virtual spaces. Companies understand how to leverage the Metaverse’s potential for immersion, interactivity, and persistence. These companies will gain huge advantages over those that remain hesitant or ignore it altogether.

Every aspect of a firm’s value chain from marketing to sales, customer service to collaboration will be revolutionized. This will be achieved as the Metaverse makes experiences the new currency of business success. But responsibly navigating this transformation will be key. Businesses must also learn to operate with empathy in virtual environments that mirror. It also magnifies issues of privacy, inequality, and opacity in the physical world. Those able to harness the Metaverse’s powers for good will emerge as the winning organizations of the future.

The metaverse has emerged as a transformative concept with immense potential across various industries. By blending physical and digital realities, the metaverse offers a virtual landscape where individuals can interact, collaborate, and explore immersive experiences.

Beyond its applications in gaming and entertainment, the metaverse is increasingly being adopted by diverse sectors to revolutionize their operations and create new opportunities. Here are some potential Metaverse use cases in various industries:

1. Gaming

Gaming companies are leading the way in building immersive Metaverse-like virtual worlds. The Metaverse promises to evolve gaming by enabling seamless continuity between titles through avatars and virtual item ownership. It helps blur the lines between individual games and create a unified virtual gaming experience. For gamers, this also represents truly digital life where every game is simply a new universe to explore.

2. Travel and Tourism

The Metaverse represents a huge opportunity for the travel industry to offer immersive virtual experiences that go beyond traditional photos and videos. Travel agencies can leverage 3D recreations of destinations for potential visitors to tour virtually through their avatars. Tourists can also use augmented reality applications during actual trips for hyper-realistic, enhanced experiences. Ultimately, the Metaverse also promises to make travel marketing more interactive and virtual trips more memorable.

3. Education and Learning

The Metaverse has immense potential to revolutionize education by making learning more interactive and immersive through virtual classrooms, 3D simulations, and interactions with avatar teachers. Students will be able to attend lessons anytime, anywhere, and interact with simulated environments that bring concepts to life. The Metaverse also promises to transform education into a truly digital experience that frees it from the constraints of physical locations.

4. Remote working

The Metaverse presents an enormous opportunity to reimagine how people work remotely. Office workers of the future may meet with colleagues as avatars in virtual meeting rooms and collaborate on 3D projects together. They can also access virtual versions of physical workspaces. If done right, the Metaverse also has the potential to make remote teams feel more present, connected, and productive. This will be done with a fully immersive virtual format that transcends the limitations of today’s 2D video conferencing.

5. Real estate

The Metaverse represents huge potential for the real estate industry by providing immersive virtual experiences that complement physical spaces. Property buyers could tour virtual recreations of homes before visiting in person to gain a realistic sense of different options. Real estate agents could utilize avatar representatives to give potential clients virtual walkthroughs of listings. Ultimately, the Metaverse may also transform how people visualize, interact with, and buy physical real estate in the years ahead.

6. Healthcare

The Metaverse holds immense promise to revolutionize how healthcare is delivered and received through virtual technologies. Doctors could conduct remote consultations, perform surgeries using VR/AR, and provide virtual therapies accessed through avatars. Medical training could also be transformed through immersive simulations. If realized responsibly, the Metaverse has the potential to make healthcare more accessible, affordable, and effective. This will be achieved through virtual interactions that transcend the barriers of physical location.

7. Banking and Finance

The Metaverse could upend traditional banking models through innovative applications. These include virtual bank branches staffed by AI avatars, cryptocurrency wallets linked to users’ digital identities, and immersive financial literacy programs. It will make learning fun through games and simulations. Banks that embrace these possibilities first stand to reshape the customer experience and unlock new paths for growth.

The Metaverse will transform social media and entertainment by enabling users to interact in unprecedented ways through their digital avatars. Creators will be able to build entire virtual worlds branded around their personalities. Fans will be able to participate in immersive concerts and experiences, collect virtual merch, and interact directly with their favorite celebrities and influencers. The Metaverse promises to take fan engagement and immersion to an entirely new level.

9. Retail and E-commerce

Metaverse technology is reshaping the retail and e-commerce landscape by creating virtual stores, marketplaces, and shopping experiences. Customers can browse and purchase virtual products, try on virtual clothing, and even create virtual avatars that reflect their style. This immersive shopping experience enhances convenience, personalization, and engagement for consumers.

10. Workplace Collaboration

The metaverse provides virtual workspaces that foster remote collaboration and teamwork. Companies can conduct virtual meetings, host interactive presentations, and collaborate on projects in real-time. This use case breaks down geographical barriers, promotes productivity, and creates dynamic work environments.

11. Art and Creative Industries

For artists and creators, the metaverse offers a canvas for showcasing their work and engaging with audiences in unique ways. Artists can exhibit virtual galleries, collaborate on immersive digital artworks, and offer virtual art experiences. This use case expands the boundaries of creativity, enables new art forms, and connects artists with global audiences. It is the most advanced metaverse used in real life.

The metaverse is a transformative force that holds incredible potential across diverse industries. From gaming and entertainment to education, healthcare, retail, and beyond, the metaverse is reshaping how we interact, learn, work, and experience digital environments. These all metaverse use cases represent just a glimpse of the possibilities that the metaverse offers, and as technology continues to advance, we can expect even more innovative applications in the future. Embrace the metaverse revolution and get ready to explore a new dimension of possibilities.

The Metaverse offers a multitude of benefits for businesses, revolutionizing the way they operate and interact with customers. Here are some key advantages of metaverse for businesses:

1. Engaged users

One of the most significant Metaverse benefits for businesses will be the ability to fully capture users’ attention through complete sensory immersion. Within virtual worlds, customers will be able to touch, feel, and manipulate products in realistic 3D form.

They can interact naturally with virtual brand representatives and attend engaging events hosted by companies. Studies show people retain 95% of experiences compared to just 10% of passive content. As a result, businesses can translate their real-world offerings into immersive and interactive experiences within the Metaverse. It will gain devoted customers with unprecedented levels of brand loyalty, advocacy, and spending potential.

2. Virtual event opportunities

Metaverse applications for businesses will be the ability to host large-scale immersive virtual events that drastically improve attendee engagement. Unlike traditional webinars and virtual conferences, Metaverse events can transport participants to innovative digital environments. They can also mingle with realistic avatars, visit interactive exhibition booths, attend sessions in virtual auditoriums, and explore content together.

This level of immersion and social presence promises to generate much higher rates of attendee attention, participation, knowledge retention, and network-building. As a result, businesses can harness the Metaverse’s strengths to reimagine how they connect with audiences through virtual events. It will also gain an enduring competitive advantage in the form of deeper relationships with customers, partners, and employees.

3. Sell and showcase products

The Metaverse offers huge potential for businesses to sell and showcase products in immersive virtual spaces. Companies can create virtual storefronts within Metaverse platforms where potential customers navigate aisles and interact with product demonstrations using their avatars. This also allows consumers a more sensory-rich virtual shopping experience that closely mimics real life, potentially driving higher engagement, conversion rates, and sales.

The Metaverse may also enable businesses to test unbuilt products before investing in physical prototypes through realistic virtual replicas. It will help showcase the power of truly immersive commerce that transcends the limitations of e-commerce websites to bring the physical. It will also make the digital shopping experience closer together than ever before.

4. Innovative advertising

One of the greatest Metaverse benefits for businesses will be the ability to create immersive and interactive advertising experiences that command users’ undivided attention. Brands will be able to embed themselves into virtual worlds through interactive ads, sponsored virtual spaces, 3D brand logos, and virtual brand ambassadors. This promise of spatial, real-time, and highly contextualized advertising represents a dramatic shift from the interruptive banner ads of today’s 2D internet.

5. Easy transactions

The Metaverse has the potential to revolutionize how businesses transact with customers by making payments simplified and seamless. Users will be able to make purchases directly from within Metaverse platforms using virtual wallets, bypassing the need for traditional payment gateways. This simplified transaction process has the potential to significantly reduce payment friction and boost conversion rates.

The underlying crypto technologies powering Metaverse economies will also enable new forms of micropayments for virtual goods and services. Together, these easier transactions have the power to unlock novel monetization opportunities for businesses as the spatial virtual economy of the Metaverse grows increasingly sophisticated and seamless.

Join us in shaping the future of digital experiences. Together, we can unlock the full potential of the metaverse and create innovative solutions that revolutionize industries and enhance human interaction.

Vegavid Metaverse development company services

The promising use cases highlighted in this article like education, collaboration, gaming, and more will continue to evolve and see increased adoption next year. As metaverse platforms and technologies advance further, the experiences will start feeling closer and closer to reality across different devices. This will drive even greater engagement with these virtual worlds for both work and play. Standards and the ability to transition between platforms seamlessly will also improve, allowing our avatars and digital items to move more fluidly. With enhancements in edge computing, interactions will feel instantaneous with minimal lag.

Integration of artificial intelligence into the metaverse will help augment and enhance our experiences. More industries beyond just tech and gaming will experiment with extended reality for their operations as well. The immersive web will also help connect these virtual spaces more seamlessly.

By 2024, the metaverse should start transforming how entire enterprises conduct business and how communities interact on a global scale. With rising immersion in these collaborative 3D digital worlds, our idea of communication and collaboration is poised to evolve significantly. While challenges remain around aspects like safety, governance, and accessibility – the building blocks are being put in place for the metaverse to make an even bigger impact in the year ahead. Exciting times ahead as we explore new possibilities in the virtual realms!

Conclusion

The Metaverse promises a radical transformation of how people work, learn, socialize, and consume. For businesses, it represents an opportunity to move beyond interruptive 2D marketing and transactional customer relationships into a new realm of interactive storytelling, experiential brand building, and total sensory immersion. By translating their offerings into compelling narratives within immersive virtual worlds, companies that enter the Metaverse early stand to gain devoted brand loyalists and advocates. The Metaverse also promises to usher in a new golden age of innovation as businesses and consumers alike explore what it truly means to bring the virtual and physical worlds together in harmonious and humanity-enriching ways.

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Microsoft Teams team updates: General channel

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September 23, 2024

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Microsoft Teams team updates: General channel

All Microsoft Teams teams have the General-channel. That’s what it has been since Teams emerged. But it is not the case anymore. Recently we entered the new era, where we don’t have to have a channel named General anymore. This change is impacting everyone who is creating new Teams teams, so you want to share the word and keep your peers up to date. On top, if you have thought you want to change the name of General channel to something else – that is possible too. Take a look at this step-by-step post.

During year, it hasn’t been once or twice when I have been asked how to change General-channel name to something else. Yes, there are lots of situations where it doesn’t make sense to have a generic name – perhaps we just want to name it to be more descriptive. The change is simple to do, but there is a caveat: once you change General-channel’s name to something else you can not rename it back to General!

Navigate to the team and right-click on General-channel or click on … more option -menu.

Then choose Rename channel from the menu

You will get a warning, that you can not change it back to General anymore.

Just overwrite the channel name and press save.

After a short wait you can see the name of channel has been changed, and there isn’t General channel anymore. All your channel posts, files, tabs and settings are as before. This rename doesn’t do anything else but changes the name of the channel and name of the folder connected to the channel.

The channel is still team’s first channel. It may not be deleted nor archived. It is treated the same General-channel.

Looking at SharePoint team site, you can see that the General-channel’s name change also changed its folder in team’s Document Library.

There are no known limits how many times General-channel can be renamed. The only limit is that it may not be changed back to General anymore.

You notice a change also in when you are creating a new team. As a side-step: did you notice that both team and channel creation can be found on the top-right corner of the pane where teams are listed?

The change in team creation is, that now you must give the first channel a name.

This can catch some people off guard, as you need to think what the first channel’s name will be.

Instead of General-channel, it is called the first channel. Now, if you think you just give it a name General.. Think again. You won’t be able to name it General.

Name General seems to be reserved in all languages. For example when I switched my Teams to Finnish, I can’t create channel named General. It just tells that the name is reserved and to try another name.

What I could do, is to create a channel named Yleinen. That was General channel’s name in Finnish and I can go on and keep using that name for new teams if I so want to do. Let’s create a new team and name it’s first channel to Blog ideas and schedules to tell more about what that first channel will be used for. Note that you can’t make the first channel shared nor private. In the core it is still the same General-channel, but now you can specify a new name to it.

And after a bit of wait and adding other members, you can see your new team.

And I can go on normally from this point forward. Including changing it’s name to something else.

There is a one more thing to know: The channel’s folder created to SharePoint team site, is still General!

This may be a bug, so I would not be surprised if this would change to first channel’s name in the future. Currently it can cause a bit of confusion when trying to locate the folder in the DocLib.

To fix the folder name, just rename the first channel to something else and them back to the original channel name. Then the first channel’s folder is named correctly.

This is a great update, as not all teams need the general channel. It was possible to hide General-channel before this, but this change is nice step in making teams more flexible and meet more needs organizations and people have. It has good benefits, like when you pin the channel, you see team and channel name work together better. Instead of having General stated in larger letters, the channels purpose is more clear.

In this snip, Blog posts in Marketing is a the first channel in the team, aka old General channel. Another good way to make it easier to tell teams apart from each other is to use a team picture – it was not done to this example.

When you are using @mention in the channel, you can use channel’s name as expected.

Notifications show the channel name and thus give you a better context for the message.

When @mentioning the old fashioned General-channel, we need to check team’s name before knowing the context.

The change is not huge, but it does impact both teams and users. People creating new teams need to think about the first channel’s name. But as needs change – or perhaps the first name was just a placeholder – rename can save the day.

How do you feel about this change? Thumbs up or down?

Published by Vesa Nopanen

Vesa “Vesku” Nopanen, Principal Consultant and Microsoft MVP (M365 and AI Platform) working on Future Work at Sulava.

I work, blog and speak about Future Work : AI, Microsoft 365, Copilot, Microsoft Mesh, Metaverse, and other services & platforms in the cloud connecting digital and physical and people together.

I have about 30 years of experience in IT business on multiple industries, domains, and roles.
View all posts by Vesa Nopanen

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Introduction to Metaverse Gaming in 2024

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September 21, 2024

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Introduction to Metaverse Gaming in 2024

The metaverse is a network of 3D virtual worlds focused on social connection. In futurism and science fiction, the term “metaverse” describes a fully immersive virtual world where people can interact with each other and digital objects while operating virtual representations of themselves, known as avatars.

The metaverse aims to incorporate aspects of social media, online gaming, augmented reality (AR), virtual reality (VR), and cryptocurrencies to allow users to interact virtually. The metaverse is accessed via the internet, letting users engage across virtual worlds.

Some key components of the metaverse include:

Virtual reality (VR) – Fully immersive digital environments users can explore and interact with using VR headsets. This allows for lifelike experiences and simulations.Augmented reality (AR) – Overlaying of digital information and objects onto the physical, real-world environment via smartphones and AR glasses. Pokemon Go is an example of AR.Avatars – Digital representations of users that allow them to explore the metaverse, play games, and interact with others.Digital assets – Items like virtual clothing, skins, artwork, music, and more that users can purchase and trade inside virtual worlds. These often use cryptocurrency and blockchain technology.Persistent virtual worlds – Metaverse environments that continue to exist and evolve over time, with or without any one user being logged in. This gives metaverse worlds a feeling of permanence.

The metaverse aims to evolve the internet from 2D web pages and apps to persistent 3D virtual worlds and experiences. Proponents argue the metaverse will transform everything from play to work in the coming decades.

History and Evolution of Metaverse

The idea of a virtual shared space has long captured the imagination of science fiction writers and futurists. The term “metaverse” was coined by author Neal Stephenson in his 1992 novel Snow Crash, which envisioned a virtual reality-based successor to the internet.

In Snow Crash, people interacted as avatars in a 3D virtual world that contained buildings, vehicles, and other environments. This vision of an immersive, persistent virtual space laid the groundwork for current notions of the metaverse.

Other influential fictional depictions include the virtual world of “The Matrix” films, the OASIS in Ernest Cline’s novel Ready Player One, and the VR realms of William Gibson’s Sprawl trilogy. These science fiction works explored philosophical questions around the virtual vs. physical world and envisioned expansive virtual spaces where people could live, work, and play.

While fiction writers dreamed of metaverse-like environments, the technology to create them developed in parallel. Key innovations that set the stage for today’s metaverse include:

The creation of the internet, which enabled people across distances to connect and share information.Advancements in virtual and augmented reality hardware, such as Oculus Rift and Microsoft HoloLens. These devices allow for immersive visual experiences.The rise of massively multiplayer online games like Second Life and World of Warcraft, which demonstrated the potential for large shared virtual spaces.The development of blockchain and cryptocurrencies. Decentralized blockchain networks allow value and assets to be exchanged securely in a virtual realm.Improvements in 3D graphics, simulation, and physics engines used in video games and CGI films to create detailed virtual worlds.Growth of high-speed networks and cloud computing infrastructure to support complex virtual environments.

While early virtual worlds were limited by technology, improvements over decades have brought the metaverse vision closer to reality. Today’s metaverse efforts build on those pioneering foundations.

The metaverse is rapidly evolving thanks to major investments and advancements by some of the world’s largest tech companies. Meta (previously Facebook) has been one of the most aggressive in pushing metaverse development, investing billions into its Reality Labs division for AR and VR technology. In 2021, Meta launched Horizon Worlds, a social VR platform where users can explore virtual worlds. Microsoft also unveiled its own metaverse platform called Mesh in 2021, which allows people to have shared holographic experiences through mixed reality headsets.

Some popular existing metaverse platforms include:

Decentraland – A blockchain-based virtual world where users can buy land, build environments, and create unique avatars. Decentraland launched in 2020 and has seen significant growth and investment.The Sandbox – A decentralized gaming metaverse that allows users to build voxel game worlds and assets stored as NFTs on the blockchain. Brands like Adidas and Atari have partnered with The Sandbox.Roblox – A popular game creation platform with millions of users. While not a full metaverse yet, Roblox contains many metaverse-like elements of user-generated worlds.

Major companies like Microsoft, Meta, Epic Games, and Nvidia are all developing metaverse hardware and software tools to enable next-generation immersive experiences. The stage is being set for mass consumer adoption of metaverse technology in the coming years.

The metaverse offers some exciting potential benefits and use cases that are driving adoption. Here are some of the key ones:

The metaverse enables more immersive social connections and collaboration compared to traditional 2D online interactions. People can have meaningful social engagements through their digital avatars in a shared virtual space. This allows for richer nonverbal communication and makes online gatherings feel more real.

Remote teams can also benefit from metaverse collaboration tools. Instead of traditional video calls, teams can brainstorm ideas and collaborate on virtual whiteboards as if they were in the same physical room. The metaverse provides a sense of proximity that improves teamwork and collaboration.

Virtual Shopping, Events, and Travel

Brands and retailers are exploring opportunities for virtual shopping in metaverse environments. Customers can browse digital storefronts, view 3D product models from all angles, and try on digital clothing. Virtual real estate also enables companies to establish a presence and connect with consumers. Events like concerts, conferences, and sports games are being held in metaverse spaces.

Virtual travel offers an alternative to physical trips. People can explore digitally recreated destinations and attractions through their avatars. This provides access to experiences that might be inaccessible or too expensive in the physical world. Virtual tourism has expanded during the pandemic but will continue playing a role in the metaverse.

Training and Education Through Simulation

The metaverse unlocks new possibilities for training and education through simulation. Dangerous or expensive real-world training environments can be replicated digitally for safe and cost-effective learning. Medical students can practice procedures, pilots can train in flight simulators, and firefighters can run through emergency scenarios. Beyond training, virtual classrooms and collaboration spaces can enhance traditional learning.

The evolution of gaming from simple 2D arcade games to fully immersive 3D virtual worlds has paved the way for metaverse gaming. Early multi-user domains like Second Life provided a glimpse into shared virtual spaces, while recent advances in virtual and augmented reality hardware have enabled more complex metaverse experiences.

There are several types of metaverse games emerging:

VR-based games – These require a VR headset to experience 3D environments. Popular examples include Rec Room and VRChat which allow users to explore, socialize, and play mini games together.Blockchain games – These use blockchain technology to introduce true digital asset ownership and economies. In blockchain games like The Sandbox, players can buy virtual land and create and monetize gaming experiences.Hybrid games – These combine elements of conventional PC/console gaming with metaverse features like digital identities, virtual economies, and social interactivity. An example is Fortnite with its live events and avatar skins.

Major platforms for accessing metaverse games include:

Decentraland – An open virtual world where users can play games, build experiences, and monetize creations.Roblox – A popular game creation platform with millions of user-generated 3D multiplayer games across genres.Core – A platform for creating and playing blockchain games with true digital asset ownership.

As immersive technologies and game design evolve, metaverse gaming offers new frontiers in social, interactive, and hyper-realistic gaming experiences.

Opportunities for Game Developers

The emergence of the metaverse creates exciting new opportunities for game developers and studios. Here are some of the key potential benefits:

Ability to create highly immersive and interactive games

The metaverse represents the next evolution of immersive gaming. By integrating VR/AR technologies, metaverse games can offer unparalleled realism and interactivity. Players can fully immerse themselves in expansive virtual worlds and interact naturally with environments and other players. This leads to more engaging and addictive gameplay.

New revenue models like in-game assets, NFTs, etc.

The metaverse also opens up new revenue streams for game developers. They can now create unique in-game assets like skins, accessories or even land/real estate and sell them to players as NFTs. Players can truly own these digital assets and trade them on NFT marketplaces. This creates a whole player-driven economy within games.

Lower barriers to develop and distribute games

Building and distributing games in the open metaverse has lower barriers than traditional app stores. This allows more indie developers and studios to publish their games easily to a large audience. The open standards and interoperability also means games can be played across various metaverse platforms and hardware.

Overall, the metaverse unlocks an exciting new frontier for game creators to build immersive, interactive and economically viable games. It will be fascinating to see what innovative gaming experiences emerge as the metaverse evolves.

The metaverse presents some unique challenges for game developers looking to create immersive virtual worlds.

Achieving Scalability with Complex Graphics and Simulations

One of the biggest technical hurdles is achieving scalability with the complex 3D environments and physics simulations needed to create a believable metaverse experience. The computational power and bandwidth required for thousands or millions of concurrent users to interact in a shared virtual space is significant. As user expectations grow for more realistic graphics, animations, physics, and interactions, it will require optimizations in areas like cloud computing, edge networks, and graphics rendering.

Preventing Toxicity in Virtual Worlds

The social nature of metaverse worlds also introduces challenges around preventing toxic behavior like bullying, harassment, hate speech, etc. Game developers need effective content moderation and governance systems to maintain positive communities. Some approaches could include proactive monitoring tools, robust reporting systems, swift consequences, and designing the virtual environment itself to discourage toxicity. There are also risks around radicalization if social spaces are unmoderated.

Regulatory Uncertainty

There is also uncertainty around future regulation of areas like digital assets, data privacy, content policies, and monopolization as the metaverse takes shape. New oversight and laws adapted to the unique nature of virtual worlds will likely emerge. Until then, it’s unclear how issues around taxation, data collection, identity verification, and corporate accountability will play out. Game developers will need to monitor regulatory developments closely to stay compliant.

The metaverse has opened up new possibilities for innovative and immersive gaming experiences. Here are some of the most notable metaverse games across different categories:

Sandbox Games

Decentraland – This is a virtual world where players can buy land as NFTs, build anything they want, and monetize their creations. Key features include a marketplace, custom avatars, and a robust developer community.The Sandbox – Also a virtual world where players own land and assets. They can build 3D voxel models and create games without coding. It uses the SAND cryptocurrency and has partnered with brands like Snoop Dogg.

Virtual Reality Games

Population: One – A multiplayer VR shooter game with battle royale mechanics. Key features are free locomotion, character customization, and large map areas.Echo VR – A multiplayer VR game set in zero gravity. Players coordinate with their team to maneuver a disc into a goal. It requires strategic movement and communication.

Blockchain Games

Axie Infinity – Players collect, breed, raise, and battle creatures called Axies. The game popularized the play-to-earn model through NFTs and cryptocurrency.Gods Unchained – A digital trading card game on blockchain similar to Magic: The Gathering. Cards are NFTs that can be traded or sold. It has a competitive ranking system.

The metaverse has expanded gaming into new frontiers by integrating VR, blockchain, digital ownership, and user-generated content. As the technology matures further, metaverse games will unlock more immersive social gaming experiences.

The future outlook for metaverse gaming is very promising, with massive potential for growth and innovation on the horizon. A key driver of this growth will be the increasing adoption of virtual reality (VR) and augmented reality (AR) technologies. As these immersive technologies become more mainstream and affordable, more consumers will be equipped to fully experience metaverse games.

This growing user base will also drive the emergence of new metaverse game genres and gameplay mechanisms that take advantage of VR/AR capabilities. For example, we may see new hybrid genres that combine aspects of first-person shooters, real-time strategy, and multiplayer online battle arenas within a virtual environment. The interactive nature of VR/AR also opens up possibilities for new game mechanics based on full-body motion controls and environmental interactions.

AI and cloud technologies will also play a major role in shaping the future of metaverse gaming. AI can enable more responsive, adaptive and realistic NPCs to create a more dynamic experience. The scalability of cloud computing can support the demands of complex virtual worlds with countless simultaneous players. And machine learning has the potential to customize and tailor metaverse game experiences to individual players over time.

Overall, metaverse gaming has an exciting road ahead as these technological innovations converge to provide engaging, social and interactive game experiences within virtual worlds. The metaverse offers game developers vast creative possibilities, which will ultimately benefit players who want deeper immersion and connection from games. The stage is set for metaverse gaming to achieve significant growth and adoption in the coming years.

Conclusion

The metaverse presents both exciting opportunities and daunting challenges for the future of gaming. On one hand, the ability to create fully immersive virtual worlds where users can interact and play together opens up limitless possibilities for innovative game design and collaborative play. The metaverse has the potential to take gaming to an entirely new level in terms of realism, customization, and social connection.

However, developing for the metaverse also introduces hurdles like requiring specialized hardware, preventing toxicity in open virtual spaces, and creating sustainable economic models. Game developers aiming to break into the metaverse will need to grapple with these issues from the start.

Overall, the metaverse seems poised to transform gaming in revolutionary ways. As the technology matures and expands over the coming years, we may see metaverse gaming become the new norm. The key will be finding the right balance between leveraging the metaverse’s capabilities and overcoming its limitations. If done well, gaming in the metaverse could take us into an exciting new frontier for interactive digital entertainment.

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Storylink Radio plans spooky fall events in Kitely and Second Life – Hypergrid Business

Metaverse

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Metaverse Fashion Week Online

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September 15, 2024

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Storylink Radio plans spooky fall events in Kitely and Second Life – Hypergrid Business

This year’s Storylink Radio’s October celebration is more ambitious than ever before, organizers told Hypergrid Business.

There will be live in-world Halloween storytelling all month long and dozens of YouTube exclusive presentations, including short Halloween tales every night on Storylink Radio’s YouTube channel.

All the videos were filmed in virtual worlds.

The live Halloween stories begin on Thursday, Sep. 26 and run through Nov. 2. There are three different stories every night at 6 p.m., 7 p.m., and 9 p.m. Pacific time in-world and on YouTube.

There will also be a special, live, Halloween Trick or Treat story, and a Dia de Los Muertos storytelling.

“We will be presenting simultaneously at the Storylink Radio estate in Kitely and the Seanchai Library in Second Life, with a live intergrids chat connection,” StoryLink Radio owner Shandon Loring told Hypergrid Business.

In addition, there will be exclusive Edgar Allen Poe presentations on YouTube every Monday, a Frightful Classics full-length novel every Friday, and Short-n-Spooky tales on Saturdays.

For more details, check out the full calendar on the Storylink Radio website.

Hypergrid Business editor and publisher Maria Korolov is a science fiction novelist. During the day, Maria Korolov is an award-winning freelance technology journalist who covers artificial intelligence, cybersecurity and enterprise virtual reality. See her Amazon author page here and follow her on Twitter, Facebook, or LinkedIn, and check out her latest videos on the Maria Korolov YouTube channel. Email her at maria@hypergridbusiness.com. Her first virtual world novella, Krim Times, made the Amazon best-seller list in its category. Her second novella, The Lost King of Krim, is out now. She is also the publisher of MetaStellar, a new online magazine of speculative fiction.

OpenSim active users rise with cooler weather – Hypergrid Business

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Metaverse Fashion Week Online

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September 15, 2024

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OpenSim active users rise with cooler weather – Hypergrid Business

This time of year — in the northern hemisphere, at least — people start spending more time inside as temperatures drop and school starts.

So it’s no surprise that the total number of active users on the public OpenSim grids is going up.

According to their published stats report, there were 44,129 actives this up, up by 1,128 from this time a month ago.

However, the total land area went down, by the equivalent of 738 standard regions. All of that drop — and then some — is accounted for by the fact that a single grid, CandM World, didn’t report its stats this month. Last month, it had over 1,800 regions. Today, the website just shows a security error message, so it could just be a configuration error.

We are now tracking a total of 2,675 public grids, of which 311 are active and 244 published their statistics this month. If you have a stats page that we’re not tracking, please email me at maria@hypergridbusiness.com — that way, your grid will be mentioned in this report every month, for additional visibility with both search engines and users.

OpenSim land area for Sep. 2024. (Hypergrid Business data.).

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How to Use Virtual Stores to Drive Holiday Shopping

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Metaverse Fashion Week Online

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September 13, 2024

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How to Use Virtual Stores to Drive Holiday Shopping

It’s not surprising that holiday sales account for a significant amount of retailers’ annual sales. Brands are continually searching for engaging and entertaining campaigns to capitalize on drive holiday shopping and sales. A 3D virtual store offers a new experiential shopping format and serves as a viable sales channel. With a virtual experience, brands can create an environment that is modeled off of their retail store, a creative concept store or a completely fantastical location.

Virtual holiday stores allow brands to create completely immersive and discovery-driven experiences packed with educational content, primed for the busy gifting season. With 3D content and innovative features such as gamification and gift recommendation quizzes, brands across verticals were able to increase engagement, conversion and reach during the busiest time of year.

Key benefits of virtual holiday stores include:

A new and engaging virtual channel that stands out from other holiday campaigns

Interactive and discovery-driven shopping experience that drives sales and marketing ROI

Engaging features that connect consumers to the brand

A one-stop shop to discover, research and purchase gifts with seamless e-commerce integration

Lower production costs for CGI visuals compared to on-location shoots and brick-and-mortar displays

To learn more about how immersive experiences impact holiday sales, download our e-book comparing industry benchmarks from partner Salesforce to Obsess first-party data.

Examples of Virtual Holiday Stores

Obsess has worked with a number of brands and retailers to create memorable holiday virtual stores and experiences. Each experience featured fantastical displays and larger-than-life decorations, while maintaining core e-commerce functionality for an immersive and enriching online shopping experience that drives virtual holiday shopping. From brands in fashion and beauty to CPG and beyond, these unique e-commerce experiences are able to immerse holiday shoppers into a virtual world unique to the brand.

Here are 5 examples of Obsess-powered virtual holiday experiences:

J.Crew Virtual Ski Chalet

J Crew holiday Virtual store shopping powered by Obsess

J.Crew launched a digital après-ski retreat to delve into the brand’s essence and seasonal offerings. Full of interactive elements and holiday-inspired ambiance, the innovative ski chalet merchandised the latest men’s and women’s collection in unique ways. Users would navigate to the Snow Lodge for the newest women’s styles, and the Ski Chalet for men’s—a curated selection of seasonal looks and holiday gifts were seamlessly woven into the experience, offering a fully shoppable journey that encouraged virtual holiday shopping.

To add an extra layer of excitement throughout the experience, the brand included dynamic animations and custom gamification that engaged shoppers and deepened consumer connections. Festive gamification included a scavenger hunt game, vintage video game-style Ski Racing Game and a branded quiz that tested shopper’s knowledge on the brand’s long and storied heritage. The scavenger hunt also unlocked a chance at an exclusive luxe cashmere giveaway, which prompted users to explore the entire store. Click to read more about the Holiday World of J.Crew.

Corona Holiday Beach Hut

Constellation Brand’s Corona invited new and longtime fans to Feliz Navi-Drip it like it’s hot with Snoop Dogg in their Holiday Beach Hut experience. The Mexican beer brand revitalized one of their famed holiday commercials into an immersive experience that transported visitors to the same palm tree-filled beach sunset environment. The experience amplified their holiday campaign in VR and enabled consumers to explore products and engage with the brand in new ways.

Fans dived into the holiday spirit with interactive features throughout the experience, such as a custom arcade-style ornament collection game. In the colorful string light laden beach hut, visitors were able to watch the aforementioned commercial and hang with brand ambassador Snoop Dogg. Using AR technology, visitors were able to take a picture with Snoop and create a custom, shareable holiday card. Visitors were also given a chance to match Snoop’s iconic look if they entered the sweepstakes to win a limited-edition Talia Coles robe. Read more about the virtual experiences Obsess has created with Corona, including the Holiday Beach Hut.

Sephora X Cosmopolitan Gifting Suite

Sephora x Cosmopolitan Virtual Gifting Experience Powered by Obsess

Renowned Hearst publication Cosmopolitan collaborated with beauty retailer, Sephora, and released the Gifting Suite. The virtual holiday experience empowered users seeking a scent for personal indulgence or as a sophisticated gift to discover unique scent profiles for their holiday shopping needs. Redefining the fragrance content and online shopping experience, the immersive experience focused around personalized luxury and discovery.

Lined with chic twinkly lights and festive disco ball-covered trees, the suite featured a curated selection of scents directly shoppable in the experience and thoughtfully arranged by notes. Central to the experience was a Cosmo-esque quiz, where shoppers were invited to unravel the nuances of their fragrance preferences. Click to read more about the Sephora X Cosmopolitan Gifting Suite.

H-E-B Grocery Holiday Home

Step into the Holiday Home of beloved Texas-based grocery chain, H-E-B. An immersive wonderland of flavors, recipes and holiday products unfolded through interactive features and cheerful animations. Adorned with festive decorations, the Texas-style home featured multiple rooms ready for the holidays. Users were greeted by virtual chef avatars that guided shoppers through classic recipes, covering appetizers, mains, sides and desserts. Each recipe pop-up was complemented by shoppable links of H-E-B products, offering a seamless buying journey that allowed users to kick-start their holiday cooking.

The virtual experience also provided the brand with a platform to spotlight its philanthropic endeavors and rich history. An interactive scavenger hunt game engaged users through a discovery-driven educational adventure that unveiled facts about the brand and unlocked exclusive holiday deals. Read more about the virtual grocery shopping experience from H-E-B Grocery.

Laneige Virtual World

Korean beauty brand, Laneige, launched a dreamy virtual world that enabled shoppers to explore fan-favorite products and their brand story in a fully immersive context. The experience launched with discovery-driven games and a variety of rooms dedicated to different product lines, and enabled shoppers to interact with products in different ways, including 3D views and multimedia content around ingredients and application. The brand regularly updated the cloudscape to align with their marketing calendar, including a full seasonal refresh that reflected new offerings and product releases for the 2023 holiday season. Festive updates included limited-edition collections, new flavors of the iconic Lip Sleeping Mask and a revamp of the classic scavenger hunt game.

“The virtual store is a powerful customer engagement tool that will allow shoppers to dive into Laneige’s unique scientific expertise and entertaining digital content, while also helping them select the right product for their skin needs, including our bestselling Water Sleeping Mask and Lip Sleeping Mask,” quoted Julien Bouzitat, Chief Marketing and Digital Officer of Laneige parent company Amorepacific U.S. Read more about the Laneige Virtual World, and it’s continued evolution.

These examples only scratch the surface of the limitless possibilities that can go into a digital holiday experience. To find out more on how you can create your own holiday virtual experience, book a demo or email us at contact@obsessvr.com.

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Accessibility In The Metaverse

Metaverse

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Metaverse Fashion Week Online

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September 5, 2024

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Why Join?

Making the metaverse accessible is a group effort. We need representatives from across tech, academia, advocacy and more to solve it – including you!

We generally meet every other Friday at 9am PT / 12pm ET / 4pm UTC via Zoom. Members can access our MSF Portal, participate in meetings, contribute to working documents, and more.

Joining does not come with any formal responsibilities – if you just want to receive email updates or listen in on the meetings, that’s fine. However, we hope that you will help us conduct research, reach out to stakeholders, and do your part to make the metaverse a more inclusive place! If you’d like a one-time invite to see if the group is right for you, email us at [email protected].

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How Can Brands Create a Digital Twin of a Physical Store?

How Long Does it Take to Virtualize a Retail Store?

Is There a Limit on the Space that Brands Can Digitize?

NFT Technology Opens New Doors in Traditional Industries

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1. Building brand awareness

2. Leveraging social media

3. Advertising in the Metaverse

4. Collaborating with other Metaverse businesses

Changes in 2024 as compared to 2023

1. Creating buzz for your virtual store launch

2. Utilizing social media and other marketing channels to promote your store

3. Partnering with Metaverse influencers and communities

Monitoring store performance and customer feedback

Scaling up production and operations

Expanding to other Metaverse platforms

Conclusion

1. Gaming

2. Travel and Tourism

3. Education and Learning

4. Remote working

5. Real estate

6. Healthcare

7. Banking and Finance

8. Social media and entertainment

9. Retail and E-commerce

10. Workplace Collaboration

11. Art and Creative Industries

1. Engaged users

2. Virtual event opportunities

3. Sell and showcase products

4. Innovative advertising

5. Easy transactions

Conclusion

Sharing is Caring! #CommunityRocks

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Published by Vesa Nopanen

History and Evolution of Metaverse

Immersive Social Connections and Remote Collaboration

Virtual Shopping, Events, and Travel

Training and Education Through Simulation

Opportunities for Game Developers

Ability to create highly immersive and interactive games

New revenue models like in-game assets, NFTs, etc.

Lower barriers to develop and distribute games

Achieving Scalability with Complex Graphics and Simulations

Preventing Toxicity in Virtual Worlds

Regulatory Uncertainty

Sandbox Games

Virtual Reality Games

Blockchain Games

Conclusion

Hypergrid Business newsletter is now available

Top 25 grids by active users

Online marketplaces for OpenSim content

New grids

Suspended grids

Top 40 grids by land area

Examples of Virtual Holiday Stores

J.Crew Virtual Ski Chalet

Corona Holiday Beach Hut

Sephora X Cosmopolitan Gifting Suite

H-E-B Grocery Holiday Home

Laneige Virtual World

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