Published: November 22, 2024 at 10:50 am Updated: November 22, 2024 at 10:50 am
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Driven by SEC approval of Bitcoin ETFs, the top cryptocurrency hit an all-time high of $74,000 in mid-March 2024. This historic action approved Bitcoin as an institutional-grade investment, therefore attracting cash from both retail and institutional sources. But a well-known cryptocurrency trader who precisely projected Bitcoin’s $74,000 ATH now sees a shockingly $125,000 objective by Christmas 2024. However, the trader’s boldest prediction lies in the altcoin market, where they anticipate an extraordinary 18,700% blowout for a rising token over the next 67 days.
Bitcoin’s Path to $125,000
Several macroeconomic and market-specific variables seem to favor Bitcoin’s path towards $125,000. Bitcoin has kept its accelerating velocity even with the revolutionary March ATH. Driven by fresh excitement after Donald Trump’s re-election triumph, last week it peaked at $93,000. As hope over pro-crypto policy changes—such as improved blockchain infrastructure development and clarification on digital asset regulations—gives rise, the market mood has increased.
Although Bitcoin dominates the news, the true narrative is found in the altcoin market, where the possibility for exponential increases is still unrivaled. The forecast of an 18,700% surge over the next 67 days by the crypto trader indicates a particular cryptocurrency creating great buzz—Rexas Finance (RXS).
Rexas Finance (RXS): The Altcoin to Watch
Rexas Finance is a platform enabling users to create, sell, and manage digital tokens representing physical assets such as real estate, art, and commodities, so transforming real-world asset (RWA) tokenization. Simplifying the tokenization process helps RXS democratize access to investment prospects once beyond reach for many people. Rexas Finance’s continuous presale has attracted notable attention; the project concluded Stage 5 ahead of schedule and already raised $9.27 million. For investors looking at its long-term promise, the present Stage 6 presale price of $0.08 as of writing offers a reasonable starting point. Rexas Finance has chosen a public presale instead of depending on venture capital money, unlike many blockchain companies. This approach captures the team’s dedication to diversity and lets retail investors take part in the expansion of the initiative. The listing of Rexas Finance on websites like CoinMarketCap has increased its profile even further, which helps to explain the mounting presale momentum. Plans to list on three Tier 1 exchanges after the presale’s end only heighten the thrill and help to position RXS for a historic surge.
The Crypto Trader Prediction: 18,700% Blowout in the Next 67 Days
The special value proposition of the project and market timing help the trader to forecast an 18,700% rise for Rexas Finance. Emphasizing tokenizing real-world assets, Rexas Finance explores a multi-trillion-dollar market possibility. One of the most exciting use cases in blockchain technology since it allows a worldwide audience to fractionalize ownership and trade tangible goods as digital tokens. Investors have already given Rexas Finance’s creative approach great interest. Allowing users to tokenize assets with a single click creates fresh opportunities for people and organizations. From New York real estate to artwork in Paris, RXS allows flawless ownership transfers across boundaries, therefore offering unmatched liquidity for otherwise illiquid goods. Moreover, the debut period of Rexas Finance exactly matches the larger bull market in cryptocurrencies. Altcoins usually gain from the trickle-down effect of money movements as Bitcoin climbs toward $125,000. With its modest presale price of $0.08 and innovative use case, Rexas Finance is a top prospect for explosive development. Rexas Finance would rank among the best assets in crypto history based on the forecast of an 18,700% increase by the crypto trader. With this degree of increase, a $500 investment now potentially generates nearly $93,000 in just 67 days, highlighting the transforming power of early-stage cryptocurrencies such as RXS. In essence, the larger crypto market is full of chances for exponential expansion as Bitcoin keeps marching toward $125,000 by Christmas. Leading the way with its creative approach to real-world asset tokenization catching the interest of both retail and institutional investors is Rexas Finance (RXS). Rexas Finance is positioned for a fast ascent having already secured $9.27 million in its presale and with intentions to list on Tier 1 exchanges. An 18,700% blowout in the next 67 days highlights the unrealized potential of this innovative project.
For more information about Rexas Finance (RXS) visit the links below:
In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.
About The Author
Gregory, a digital nomad hailing from Poland, is not only a financial analyst but also a valuable contributor to various online magazines. With a wealth of experience in the financial industry, his insights and expertise have earned him recognition in numerous publications. Utilising his spare time effectively, Gregory is currently dedicated to writing a book about cryptocurrency and blockchain.
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Gregory, a digital nomad hailing from Poland, is not only a financial analyst but also a valuable contributor to various online magazines. With a wealth of experience in the financial industry, his insights and expertise have earned him recognition in numerous publications. Utilising his spare time effectively, Gregory is currently dedicated to writing a book about cryptocurrency and blockchain.
As brands look to future-proof their marketing strategies, Roblox has emerged as a game-changing platform for engaging a new audience. Obsess hosted a webinar recently on “Why Roblox is a Must for Your 2025 Planning,” where Obsess Founder & CEO, Neha Singh and COO Andee Olson shared key insights on how brands can leverage Roblox to build immersive, impactful and profitable experiences. Here are the highlights.
Watch the webinar recording here.
Platform Overview: What is Roblox?
Roblox is a platform with a marketplace of games and virtual goods where users can play, shop, socialize and express themselves through customizable avatars. With 89 million daily active users from over 180 nationalities, it is the highest-played UGC gaming platform. Available across devices, Roblox is free to play with in-app purchases, making it a highly accessible platform that fosters creativity and interaction on a global scale.
Who is on Roblox?
Roblox’s audience is diverse and expansive. Gen Z leads the charge, with over 53 million users spending more time on Roblox than on Instagram and TikTok combined. Brands should reflect on their marketing budgets: are they aligned with where their consumers are spending time?
Female users make up 39% of the audience, and the platform’s engagement metrics are staggering: users spend an average of 2.5 hours daily, contributing to $1.1 billion in platform spending in Q3 2024. Additionally, 82% of adult gamers on Roblox have spent money in games.
Gaming is no longer just a pastime—it has become a driving force in the future of entertainment and social interaction. Players are increasingly dedicating time to activities beyond gameplay in games, such as socializing, creating and shopping. This shift underscores why platforms like Roblox have prioritized integrating play with practical functionalities, including purchasing goods and engaging with branded content. Download our infographic on key gaming trends to know for 2025.
What are the core ways to activate on Roblox?
Brand Experiences:
Brands across various industries have launched activations on Roblox. To create a successful experience, it’s crucial for brands to strategically define their goals and understand the preferences of their target audience. Brands can choose from a variety of experience types, including standalone branded games, virtual stores or community hubs with engaging mini-games. Standalone branded games are particularly popular, with high-engagement formats such as obstacle courses (obby), business simulations (tycoon), and racing games (racer). For inspiration, check out 7 brands engaging Gen Zers with custom Roblox experiences.
Virtual Goods:
Another key entry point for brands on Roblox is through virtual goods, which can be sold via the Roblox marketplace or directly within a brand’s experience. Limited-edition digital wearables not only create a sense of exclusivity but also drive user engagement. Additionally, awarding virtual goods within games encourages active participation and generates organic advertising as gamers showcase branded UGC across various experiences.
Integrations:
This year, Roblox announced its partnership with Shopify, introducing a game-changing integration that enables physical commerce directly on the platform. This means gamers can purchase physical goods within branded experiences on Roblox, without ever leaving the platform. urrently in beta testing, this functionality is set to redefine the gaming landscape by bringing in tangible, sales-driven ROI for brands.
Brands are also able to integrate their loyalty programs directly onto the platform, rewarding players for their gameplay. Additionally, they can drive foot traffic to physical locations or streamline booking services by embedding QR codes and interactive features within these experiences.
Advertising:
Advertising presents a huge opportunity for brands on Roblox, even for those without their own platform experiences. Roblox offers diverse advertising formats that cater to various brand needs. Immersive ads, including image, video, and portal ads, enable dynamic and engaging interactions with users. Sponsored experiences receive prominent placement on the homepage, driving traffic and visibility. Search ads allow brands to promote their experiences within the platform’s search tool.
Key Takeaways
Gaming platforms have become indispensable for brands seeking to engage with large, diverse and tech-savvy audiences. With an estimated 3.32 billion gamers worldwide, staying relevant requires consistent and creative marketing approaches that resonate with today’s consumers.
Why Act Now? Platforms like Roblox create powerful, lasting connections with audiences by delivering engaging and memorable experiences. Early adoption offers brands a unique opportunity to maximize ROI, as they can organically scale their presence and impact while capturing the attention new consumers. Developing integrated, cross-platform strategies ensures gaming platforms not only drive purchases but also foster enduring brand loyalty.
Developing on Gaming Platforms with Obsess
With expertise in creating immersive, AI-powered virtual experiences, Obsess has successfully launched over 400 experiences across 14 industries. Our extensive data on how users interact, play and shop in 3D environments informs every activation we develop. From identifying the right type of experience to integrations and advertising, Obsess delivers end-to-end solutions that align with a brand’s unique goals. Whether building standalone branded games, virtual stores or community hubs, Obsess ensures seamless execution and long-term engagement that drives measurable results.
To learn more about creating a custom brand activation on Roblox, book a demo or email contact@obsessvr.com.
Published: October 30, 2024 at 11:22 am Updated: October 30, 2024 at 11:22 am
by Ana
Edited and fact-checked:
October 30, 2024 at 11:22 am
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In Brief
Morph launches its mainnet, offering developers scalable, secure, and user-friendly blockchain experience while opening up possibilities for consumer app development.
Ethereum Layer 2 consumer blockchain Morph announced the launch of its mainnet, aiming to facilitate the next generation of applications that will appeal to everyday users.
Morph’s consumer layer is designed to tackle the fundamental barriers hindering blockchain adoption. It enables participants in the ecosystem to trade real assets and conduct transactions efficiently. Projects currently in development on Morph can now migrate to the mainnet, allowing them to continue enhancing their technologies.
The Morph consumer layer represents a well-structured ecosystem that integrates various technologies, services, and features, utilizing both optimistic and zero-knowledge rollups to enhance security and performance. The newly launched mainnet provides builders with a scalable, secure, and user-friendly blockchain experience tailored for non-crypto users, opening up possibilities for consumer applications development.
The mainnet promises to deliver high performance through its implementation of optimistic and zero-knowledge rollups. It includes features such as EIP-4844 to reduce transaction costs and facilitates streamlined withdrawals via single-transaction bridging.
Furthermore, Morph aims to equip developers with essential resources to prioritize consumer needs. Its comprehensive builder ecosystem now offers direct access to leading exchanges through its Centralized Exchange Coalition, funding opportunities via its VC Alliance network, extensive incubation and acceleration support, marketing and user acquisition assistance, and technical guidance and resources.
Morph’s Mainnet Builds On Holesky Testnet’s Success With 6M Wallets And 100M Transactions
The launch of Morph’s mainnet comes on the heels of its previous Holesky Testnet, which has demonstrated strong user interest by generating over 6 million unique wallet addresses. Additionally, the testnet has facilitated more than 100 million transactions, indicating the network’s reliability.
With over 200 projects currently in development, Morph showcases the growing demand for consumer-oriented blockchain solutions, supported by a community of more than 1 million members who align with its vision.
Disclaimer
In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.
About The Author
Alisa, a dedicated journalist at the MPost, specializes in cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a keen eye for emerging trends and technologies, she delivers comprehensive coverage to inform and engage readers in the ever-evolving landscape of digital finance.
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Alisa Davidson
Alisa, a dedicated journalist at the MPost, specializes in cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a keen eye for emerging trends and technologies, she delivers comprehensive coverage to inform and engage readers in the ever-evolving landscape of digital finance.
Apple and Sony, two of the world’s largest technology companies, have signed a major partnership that promises to reshape the future of mixed reality (MR) and virtual reality (VR) gaming. Here’s what this significant collaboration entails.
Vision Pro and PSVR 2 Integration: A Game-Changing Move
Since the launch of Apple’s Vision Pro, the company has taken strategic steps to expand its capabilities in the gaming world. According to a report by Bloomberg’s Mark Gurman, a notable collaboration between Apple and Sony is underway, aiming to integrate Sony’s PSVR 2 controllers with Apple’s Vision Pro.
This integration will create enhanced mixed reality and virtual reality experiences, combining the best features of both platforms.
Expanding the Gaming Ecosystem
The Apple Vision Pro and Sony PSVR 2 compatibility will offer users access to a broader range of gaming options and interactive experiences. Both companies have reportedly been working on this collaboration for a long time, focusing on ensuring seamless compatibility through technical advancements.
Apple plans to launch Sony’s VR controllers alongside the Vision Pro, a development that will especially excite gaming enthusiasts. The two tech giants are committed to creating next-generation gaming experiences by leveraging their technological expertise.
Gaming Meets Entertainment: A New Era
By integrating Sony’s PSVR 2 controllers with Apple’s Vision Pro, users will gain access to a wider game library and more immersive apps. This collaboration aims to move beyond the business-focused applications of mixed reality glasses, making them central to the entertainment sector as well.
Advanced Gaming Features
The PSVR 2 controllers were designed to offer a more realistic gaming experience. Their integration with Apple’s Vision Pro will unlock more interactive, dynamic, and seamless virtual experiences. Both companies intend to expand their presence in the gaming industry and establish a dominant position in the mixed reality market.
The partnership between Apple and Sony marks a pivotal moment in the gaming industry, blending VR and MR technologies for a new era of interactive experiences. By combining Apple’s Vision Pro with Sony’s PSVR 2 controllers, the companies aim to create an immersive entertainment ecosystem, offering gamers and tech enthusiasts a glimpse into the future of mixed reality gaming.
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New York, NY – The recently formed Academy of Immersive Arts and Sciences, in partnership with Metaverse Standards Forum, is bringing a special edition of the MetaTr@versal series on interoperability to Infinity Festival Hollywood, November 7, 2024 from 12:20-1pm.
MetaTr@versal: The Immersive Interoperability Movement, live at Infinity FestivalScaling immersive media to mainstream adoption requires seamless interoperability between tools, platforms, and hardware. For production professionals, this means greater efficiency, flexibility, and reliability across immersive content creation pipelines. Standards are essential in ensuring that production workflows—from pre-visualization to final output—are future-proofed, cost-effective, and adaptable across various industrial and consumer applications. This panel will explore how interoperability drives innovation and excellence in immersive production, addressing the challenges and opportunities for content creators in a rapidly evolving landscape.
MetaTr@versal, co-founded by Ben Erwin, Neil Trevett, and others in 2021, was created to advocate for interoperability. This effort inspired Trevett to establish the Metaverse Standards Forum. The event series has provided a platform for industry leaders to collaborate on advancing the immersive ecosystem. The missions of the Academy and the Forum are aligned on the importance of interoperability. Now an official program of the Academy of Immersive Arts and Sciences, MetaTr@versal will make its Academy debut live and in-person at Infinity Festival, featuring insights from Daisy Leak, VP of Studio at LA-based Immersive specialist Magnopus, and Elena Piech, Producer at the Brooklyn-based production facility ZeroSpace.
The Panelists
Neil Trevett is the Vice President of Developer Ecosystems at NVIDIA, President of The Khronos Group and Metaverse Standards Forum President. Ben Erwin, president and co-founder of the Academy of Immersive Arts and Sciences, is also the creator of The Poly Awards and serves on the Metaverse Standards Forum Board of Directors. Daisy Leak, VP of Studio at Magnopus is a board member of the Academy. Elena Piech is Real-time Producer at ZeroSpace. Magnopus and ZeroSpace are implementing interoperable immersive innovations for clients in real-time production environments.
About MetaTr@versal
MetaTr@versal is a dynamic, multi-format series that brings together industry leaders and stakeholders to drive collaboration on standards and interoperability. Its mission is to accelerate the growth of the immersive media ecosystem through cross-sector cooperation. In 2023, MetaTr@versal: Accelerating Volumetric united 17 CEOs for a landmark discussion. MetaTr@versal: A Day in the Life took the Main Stage at AWE with an innovative 3-act play about interoperability, featuring live XR casting as part of the performance. MetaTr@versal also hosts live Portal Crawls and organizes panels at premier industry conferences, including AWE, CES, and Infinity Festival.
About Infinity Festival
Infinity Festival Hollywood is a multi-day event held each November in Los Angeles that brings together creative talent from Hollywood and Silicon Valley to celebrate “Story Enabled by Technology.” Together with leading Hollywood studios and tech companies, IF Hollywood 2024 will be held at The Aster and the historic Avalon Hollywood nightclub and event space on November 6-9.
About Academy of Immersive Arts and Sciences
The Academy of Immersive Arts and Sciences is committed to advancing the immersive medium by fostering collaboration with organizations to promote responsible and unified growth across the immersive media industry. Through recognizing groundbreaking contributions and innovations, the Academy aims to educate and inspire, elevating creative and technical excellence in the field.
About the Metaverse Standards Forum
The Metaverse Standards Forum is a non-profit, member-funded consortium of standards-related organizations, companies, and institutions that are cooperating to foster interoperability for an open and inclusive metaverse. Its mission is to enable and promote broad cooperation and coordination over metaverse-related standards activities.
About Magnopus
Founded in 2013 by Oscar-winning visual effects artists, Magnopus creates experiences engineered with technologies that unite the physical and digital worlds. The world-class designers, artists, and engineers work from the company’s flagship studios in Los Angeles and London. Magnopus is renowned for its ongoing innovations in the XR space for global brands including Disney, HBO, Verizon, Amazon Prime, and Sony Music. After a decade of groundbreaking projects, the Magnopus team has developed technologies that streamline the creation and sharing of cross-reality experiences, making the process faster and more accessible for everyone.
About ZeroSpace
ZeroSpace is a next-gen production & creative studio in Brooklyn, NY specializing in the integration of digital, virtual, and live content, featuring a fixed-install LED ICVFX stage, Vicon motion capture stage, head and full-body photogrammetry, and volumetric capture stage, with a 40,000 sqft. warehouse and a world-class team of artists, developers, technicians, and innovators.
CONTACT:
Academy of Immersive Arts and SciencesKaren Alexander, Executive Director[email protected]
Yes, Microsoft Mesh finally made it to the M365 Roadmap. It’s entries are listed there under Microsoft Teams. So, let’s jump to see what’s in there. To see the live situation, use this URL to jump directly to the Mesh roadmap. There are some pretty big items in the list, that will help to utilize Mesh more and better.
The first one to catch the eye, is the support for Microsoft Whiteboard. This will enable us to collaborate with our whiteboard in Mesh events and very likely in Teams Immersive Spaces as well. It will work on both PC and on Meta Quest devices And it comes also with Whiteboard Copilot! We should be able to get our hands on this at November. Perhaps there is a bit of Ignite -scent in this timing?
The other items in the roadmap have been set to October, so we should have these available during the Ignite time as well. 🤔
I want to raise the first one (just recently added!) that is the Microsoft Mesh app on PC will support guests in Mesh events! This is big, as this expands Mesh from a single organization to wider audience. It will be possible to invite people outside from their organization to join Mesh events. And they can participate fully: join events, engage in discussions, and overall experience the event just like organization’s internal attendees. What’s going to come later is support for guests using Mesh app in Meta Quest devices and also the support for anonymous participants! This means we will have anonymous participants in Mesh events.. which means we can create all new kinds of experiences – from parties to B2B and B2C scenarios with Microsoft Mesh.
What makes the Whiteboard cooler, is that we will be able to use it with Meta Quest 2, 3 and Pro without using our controllers. Mesh is getting hand interactions support – I have been waiting for this one a long time! Whiteboarding will be fun, as we don’t have to use controllers! Don’t worry, you can continue to use controllers and switch between hands and controllers as you need. And of course this has major impact on what you can do in Mesh experiences and interact with objects.
Microsoft Teams Chat support is an another great feature on the list. It will gives us the ability to communicate with all participants, across all rooms, within a Mesh event . It will be possible to chat from Teams desktop directly to Mesh events and vice versa. And of course attendees in Mesh can chat too (with both PC and Meta Quest devices). And in multi-room events, this chat includes all rooms.
We will be also getting a new environment The Project Studio, that we can use in Teams Immersive Spaces and also on Mesh events. It looks like it will be a interesting, space that has been designed for synchronous teamwork and productivity for small groups to collaborate on content and use whiteboards and other tools together Yes, Whiteboard will be embedded in the space! 🤘 And thinking that, how this space can be out October if the Whiteboard support is coming out November.. 🤔 My hunch is, that these will come out quite close to each other, instead of separately.
Whiteboard is really quite essential tool for people to work together in 3D spaces, so I am happy that we will see it in a few months.
And then there are Audio Zones, that Mesh developers can implement to spaces. These spaces can define how sound and audio is traveling to and from the space. It makes possible to create areas where you can talk with each other, without others hearing you, even if they stand just outside the audio zone limit. And vice versa, you can create an area where there isn’t any surrounding noise to make a quiet space in the middle of party to allow conversations. And I would not be surprised, if it would be possible to select between on and off levels how audio can pass through the zone limit.
Then there is one more feature: host and attendee interaction visibility. It is quite close to what Multi-Room User Visualization in the Mesh What’s new does, but it expands the visualization also to attendees, not just hosts. Multi-Room User Visualization just came out, but at the moment is limited to hosts only. We need to wait until they finalize this roadmap item and roll it out October. Multi-Room User visualization is allowing hosts to see attendees who have raised their hand. Additionally, hosts can now see emojis that attendees use in other rooms.
Here are the roadmap items, in a table. You can see the the live situation (if and when updates happen) in M365 Roadmap.
FeatureRollout StartDescriptionMicrosoft Whiteboard can be added to Mesh eventNovember 2024Mesh event participants can now use Microsoft Whiteboard in Mesh 3D environments. This functionality will enable users to collaborate spatially as avatars on a 2D whiteboard present in the virtual space, available on PC and Meta Quest devices. Mesh event attendees can use inking, annotation, and other built-in tools to brainstorm, plan, and share with others on a digital canvas in real time. Copilot integration with Whiteboard helps suggest and organize ideas directly on your canvas while in Mesh.Microsoft Mesh app on PC supports guest access for eventsOctober 2024Attendees can now join Mesh events as a guest in the Microsoft Mesh app on PC. Event organizers can invite guest users outside their organization, providing an opportunity for broader collaboration and networking in Mesh events. Guests can sign in to Mesh app to join events, participate in discussions, and experience the same interactive features as internal users, all while maintaining secure access control. Guest access for events in the Mesh app on Quest and support for anonymous participants will be supported in a future update.Audio zones enable Mesh creators to craft custom audio experiencesOctober 2024Spatial audio in Mesh provides a realistic recreation of how sound moves in the real world, with the volume of people speaking or media playing getting lower of as you move away from the source of the sound. The introduction of audio zones enables creators to craft custom audio experiences for the intended use of a space with features such as extended audio drop off distances for conversations that happen in a large area, or restricting what audio can enter a given area, to allow smaller groups to have lively conversations without disrupting their neighbors.Host and attendee interaction visibility for multi-room Mesh eventsOctober 2024Mesh event attendees can now see raised hands and reactions from attendees in other rooms during large, multi-room Mesh events. This creates a greater sense of audience feedback as a whole across all rooms in a Mesh event and increases total audience engagement.Teams chat support in Mesh eventsOctober 2024Participants in Mesh events on PC and Mac can use Teams chat to communicate with all participants, across all rooms, within a Mesh event. Users can do this in the Microsoft Mesh PC app, the Mesh app in Teams, as well as in the chat message list of the Teams app.Microsoft Mesh app on Meta Quest headsets supports hand interactionsOctober 2024Microsoft Mesh app users on Meta Quest 2, 3, and Pro headsets can now use their hands to use the app, move around in event environments, and interact with objects. Motion controllers continue to be supported, and users can switch between using controllers or their hands while using the app.New collaborative Project Studio environment in Microsoft MeshOctober 2024The Project Studio environment is a new space for immersive meetings and Mesh events. This space has been designed for synchronous teamwork and productivity for small groups to collaborate on content and use whiteboards and other tools together in the virtual environment.
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Published by Vesa Nopanen
Vesa “Vesku” Nopanen, Principal Consultant and Microsoft MVP (M365 and AI Platform) working on Future Work at Sulava.
I work, blog and speak about Future Work : AI, Microsoft 365, Copilot, Microsoft Mesh, Metaverse, and other services & platforms in the cloud connecting digital and physical and people together.
I have about 30 years of experience in IT business on multiple industries, domains, and roles.
View all posts by Vesa Nopanen
Roblox experiences have become the go-to for brands searching to target young consumers in new and exciting ways—the interactive and immersive worlds of the gaming platform are a no-brainer when looking to maximize engagement. These gamified experiences empower brands to connect with a huge audience of hyper-engaged players, strengthening online communities. We sat with our resident Roblox expert and Director of Customer Success, Emiliana Santandreu, to answer top questions brands have about Roblox and discuss what brands need to know about successfully developing on the platform.
On December 11, 2024 at 12pm ET, Obsess will also be hosting a webinar (and short Q&A session) with CEO Neha Singh and COO Andee Olson to answer remaining questions and discuss why it’s increasingly critical for brands to have a presence on Roblox–the new “social media” platform–guiding your 2025 planning.
What is Roblox?
Roblox is an online platform with a marketplace of user-generated virtual experiences and digital goods where users can create, socialize, shop and play—it serves as both a game engine and a social hub, allowing players to engage with 3D virtual worlds. Accessible via multiple platforms, such as mobile devices, PCs and Xbox consoles, Roblox is free to download and use.
Games on Roblox span genres and game styles, from role-playing and tycoon simulations to obstacle courses and social hangouts, there’s no shortage of activations brands can create. There’s even an incredibly popular game where users wait in line for the bathroom (with over 33 million visits since late August of this year)—the sky is truly the limit! Brands across verticals have activated on the platform, engaging the platform’s built-in audience with custom Roblox experiences.
Who is the audience on Roblox?
Roblox primarily attracts a younger audience, with most users aged between 9-24 years old, though its appeal is growing among older demographics. It has a global user base of almost 90 million daily active users, heavily concentrated in the U.S., Canada and Europe, and is fairly evenly gender-split, unlike a lot of other gaming platforms that lean more male.
Engagement on Roblox is extremely high, with users spending an average of 2-3 hours per day on the platform—this is higher than Instagram and TikTok combined. Brands build on Roblox to reach and engage the large audience of Gen Zers through community integration, events and user-generated content that drives continuous engagement. Developing on Roblox is meeting your customers and target audiences where they are!
For more insight on gaming trends, download our infographic with key stats and insights on virtual experiences.
How long does it take to build an experience?
The timeline varies depending on the complexity of the experience, but is usually only a few short months. Roblox development requires working within its proprietary engine, Roblox Studio, so it’s different to developing on other platforms or Obsess virtual stores.
However, for brands who already have virtual stores with us, we can work with them to take their virtual store designs and concepts and use them for their Roblox experiences through Roblox Studio—creating one unified concept across the web and Roblox in a way that complements each platform and reduces the timeline to launch. Additionally, Obsess has been a part of the Roblox UGC program for the past four years, which allows us to sell digital goods through the Roblox marketplace, a key component of a successful Roblox strategy. We wrote this blog to answer some questions on how to build your brand on Roblox.
Why should my brand be on Roblox?
There are plenty of reasons why brands should consider activating on Roblox:
Reach a massive, diverse audience that is growing—it grew 12% from Q2’24 to Q3’24
Roblox has the tools to launch extremely customizable brand experiences quickly—meaning your ROI will be high, and there are varying degrees of effort and investment, so you can show up in a way that fits your brand and budget
Gen Z’s growing spending power to buy from your brand
Advertising is quickly becoming a key tool on Roblox and presents an opportunity to advertise your brand, your product or your experience in the platform
Monetize your gaming investments
Roblox announced Shopify as their first real-world commerce partner, enabling brands to sell physical items on the platform–coming in 2025. This partnership is already in beta testing in a few key experiences as of this week
Opportunities for other integrations, such as loyalty programs (like in Slivingland) or others, such as Fandango (like in Wicked)!
To learn more about building custom brand activations on Roblox, book a demo or email us at contact@obsessvr.com.
As the metaverse concept gains popularity, more and more cryptocurrency investors are taking notice and exploring the best investment opportunities in the sector. Metaverse cryptocurrencies are the digital assets that underlie virtual worlds, games, and other online environments where users can engage in various activities.
The metaverse is a term used to describe a fully immersive and interactive virtual world where users can engage with a wide range of digital experiences, including gaming, socializing, and even working or learning. The concept of the metaverse has been popularized in science fiction. Still, it is quickly becoming a reality due to advancements in virtual and augmented reality technologies, blockchain, and other digital innovations. The metaverse is a fully-realized version of the internet, where users can move through digital environments in a more immersive way than on a traditional 2D screen. Any single entity does not own the metaverse; instead, it is a decentralized network of interconnected virtual worlds and experiences.
A defining feature of the metaverse is a fully immersive virtual world that allows users to interact with each other in real-time using virtual reality (VR) or augmented reality (AR) technology. The metaverse is envisioned as a shared universe of virtual environments that can be accessed by anyone from anywhere in the world, creating a seamless and continuous online experience. The metaverse allows for the creation of new types of social interactions, economies, and experiences that are impossible in the physical world.
Join us in shaping the future of digital experiences. Together, we can unlock the full potential of the metaverse and create innovative solutions that revolutionize industries and enhance human interaction.
Vegavid Metaverse development company services
Metaverse technology is a term used to describe a collection of emerging technologies that enable the creation and operation of virtual worlds and immersive online experiences. The metaverse concept is a fully-realized virtual space accessible to anyone, anywhere in the world. Metaverse technology includes blockchain, virtual and augmented reality, artificial intelligence, and other related technologies. These technologies create immersive environments that allow users to interact with digital content and other users in real-time. Metaverse technology has the potential to revolutionize the way we work, play, and socialize. It is increasingly becoming a focus of interest for many industries, including gaming, entertainment, and education.
To enter the metaverse, you’ll need a few things. Firstly, you’ll need a device that can access the internet, like a computer, tablet, or smartphone. You’ll also need to create an account on a metaverse platform, like Decentraland or The Sandbox, requiring you to download or access their application through a web browser. Once you’ve created an account, you can create your avatar and explore the virtual world. Sometimes, you may need to purchase virtual land or items using cryptocurrency, which you can acquire through cryptocurrency exchanges. You may also need to connect with other players to access certain areas or experiences in the metaverse.
To invest in the metaverse, you can start by identifying cryptocurrencies and blockchain platforms that power metaverse apps and virtual environments. Some of the top metaverse crypto exchanges include ApeCoin (APE), Internet Computer (ICP), Theta Network (THETA), Axie Infinity (AXS), The Sandbox (SAND), and Decentraland (MANA). To invest, you can create an account on a cryptocurrency exchange and purchase these tokens using fiat or other cryptocurrencies. Researching and understanding the risks associated with investing in cryptocurrencies is essential before investing.
Metaverse crypto refers to cryptocurrencies designed to be used in virtual environments known as the metaverse. These blockchain-based platforms allow users to create and participate in immersive and interactive virtual worlds. Metaverse cryptocurrencies are used to power in-game transactions, reward users for participating in the platform, and provide governance over the network.
Accessing the metaverse depends on the specific platform being used. Some metaverse platforms require a virtual reality (VR) headset or other hardware, while others can be accessed through a web browser or mobile application. Users must create an account and download the necessary software or application to access a specific metaverse. The specific requirements will vary depending on the platform, so reviewing the platform’s documentation or seeking assistance from the community is recommended.
To use the metaverse, you must have a compatible device or platform supporting virtual and augmented reality experiences. Some popular metaverse platforms include Second Life, The Sandbox, and Decentraland. Once you can access a metaverse platform, you can create an avatar or virtual identity, explore the virtual environment, interact with other users, and participate in various activities and experiences. Some metaverse platforms allow users to create content and experiences using blockchain technology and NFTs. To fully experience the metaverse, you may also need to invest in specialized hardware, such as VR headsets and controllers, to provide a more immersive experience.
The term metaverse refers to a virtual world or universe created by converging various digital technologies, such as virtual reality, augmented reality, blockchain, and the internet. The metaverse is a fully immersive and interactive space where users can engage with each other, access digital content, and participate in various activities. The metaverse concept has gained popularity due to the growth of virtual reality and the increasing use of digital technologies in everyday life. The metaverse is expected to be a critical element in the future of digital entertainment, social networking, and e-commerce, providing users with new and exciting ways to interact with each other and the world around them.
The cryptocurrencies discussed in this blog have enormous potential over the next year as greater adoption of metaverse technologies occurs. Projects are actively working to enhance their platforms, attract more users, and develop new partnerships. With continued innovation and execution of their long-term roadmaps, there is a strong expectation for further appreciation in value.
By 2024, metaverse-related use cases are projected to grow significantly. Many predict that year will mark the start of an era where hundreds of millions of people regularly interact, socialize, work and play in immersive virtual worlds. As the metaverse becomes more mainstream, demand will rise for platforms that facilitate digital interactions, transactions, and experiences. The potential market is in the many billions of dollars.
The cryptocurrencies featured are well-positioned to leverage increasing interest. Their respective networks are establishing the foundations on which metaverse applications can be built. Providing resources like processing power, data storage, connectivity, and digital payments infrastructure will create ongoing demand for the underlying tokens. Success in 2024 at delivering key product milestones, and gaining traction with users and use cases boosts expectations they maintain strong financial performances in 2024 as well.
Continued tech breakthroughs are also anticipated to further advance visualization, mobility, and interoperability across virtual systems. Coins working on these types of enabling layer one metaverse technologies have a strategic role to play in the maturation of the wider market. If development stays on track through next year, they could cement leadership roles within their categories that translate long-term to sustained value creation for early investors and adopters.
The metaverse meaning is based on creating an immersive and interconnected digital world where people can interact with each other and the virtual environment. With the increasing demand for metaverse-based projects, several cryptocurrencies have emerged. This article will look closely at some of the best metaverse 2024 cryptocurrencies to buy.
1. ApeCoin (APE)
ApeCoin (APE) is a decentralized finance (DeFi) cryptocurrency that was created to fund the development of ApeSwap, a decentralized exchange (DEX) built on the Binance Smart Chain (BSC). ApeSwap is a yield-farming platform that allows users to earn rewards in APE tokens by staking their cryptocurrency assets in liquidity pools. ApeCoin is also used to pay transaction fees on the ApeSwap exchange. The ApeSwap platform has gained significant popularity in DeFi due to its low transaction fees and high-yield farming rewards. APE has a limited supply of 227,712,862 tokens, with a significant portion allocated to community development and marketing efforts.
The ApeSwap team has also been working on partnerships with other DeFi projects, which has helped to increase the adoption of APE. As the metaverse concept continues gaining popularity, ApeCoin could benefit from its integration into virtual environments, resulting in increased demand and value for the cryptocurrency.
2. Internet Computer (ICP)
Internet Computer (ICP) is a cryptocurrency that powers a decentralized cloud computing platform of the same name. The Internet Computer platform aims to create a decentralized version of the internet, where users can run and host websites, applications, and other services without relying on centralized servers. The platform allows developers to build and deploy decentralized applications (dApps) on the blockchain using programming languages like Rust and Motoko.
The ICP token is used to pay for computation and storage on the Internet Computer network and to govern the platform through a decentralized governance system. One of the unique features of the Internet Computer platform is its ability to scale horizontally, allowing for unlimited expansion of its computational capacity. This feature enables the platform to handle large-scale applications and services that are not feasible on other blockchain networks. As the concept of metaverse gains popularity,
3. Theta Network (THETA)
Theta Network (THETA) is a decentralized video streaming platform that uses blockchain technology to enable users to share bandwidth, computing resources, and content. Theta Network is built on a proof-of-stake consensus mechanism and is powered by the THETA token. The platform allows users to earn THETA tokens by sharing their bandwidth and computing resources to relay video streams to other users in the network. Users can also earn tokens by creating and sharing their video content on the platform.
Theta Network has gained significant traction due to its ability to handle high-quality video streams at scale, which is critical for the metaverse concept. The platform has partnered with several major media companies, including Google and Samsung, to improve video delivery and create new business models for the digital media industry.
4. Axie Infinity (AXS)
Axie Infinity (AXS) is a metaverse cryptocurrency that powers the Axie Infinity ecosystem, which is a blockchain-based game that allows players to collect, breed, and battle fantasy creatures called Axies. Axie Infinity is built on the Ethereum blockchain and is one of the most popular metaverse technologies. The game has gained a massive following due to its unique gameplay and play-to-earn model, which allows players to earn cryptocurrency by participating.
The AXS token governs the Axie Infinity ecosystem and rewards players for participating in the game. As the metaverse concept continues to gain traction, the demand for metaverse crypto like AXS will likely grow, resulting in increased adoption and value for the cryptocurrency.
5. The Sandbox (SAND)
The Sandbox (SAND) is a blockchain-based platform that allows users to create, share and monetize their metaverse app using its metaverse technology. The Sandbox offers a 3D virtual world where players can create, build, and share their experiences. The platform uses non-fungible tokens (NFTs) as in-game assets, allowing creators to monetize their content and enabling players to buy, sell, and trade virtual land and items.
SAND is the platform’s native token, used for transactions, including buying and selling assets, paying for in-game transactions, and staking for governance rights. The Sandbox has gained significant popularity in the blockchain gaming industry and has been used to create several successful metaverse app. The Sandbox has also partnered with major entertainment companies, including Atari and Square Enix, to create new gaming experiences on the platform. As the concept of metaverse continues to gain traction,
Conclusion
The metaverse is a rapidly growing industry expected to change how we interact with digital content and each other. This blog has provided a list of investible cryptocurrencies and the meaning of the metaverse. As this industry continues to grow, cryptocurrencies such as ApeCoin, Internet Computer, Theta Network, Axie Infinity, The Sandbox, and Decentraland have emerged as some of the most promising investments. These tokens power decentralized platforms that offer unique and innovative metaverse technologies, such as blockchain-based gaming, virtual worlds, and decentralized video streaming. Investing in these metaverse cryptocurrencies is not only an opportunity to benefit from the growth of this industry but also a chance to be a part of a new and exciting era of digital innovation.
Tech-giant and e-commerce leader, Amazon, recently ventured into the immersive retail space with the launch of Amazon Beyond, the company’s newly minted 3D virtual shopping division—a major milestone in the advancement of immersive retail. With 10+ virtual stores on their app and website, Amazon engaged shoppers and encouraged product discovery across multiple brands. But what do Amazon’s latest virtual storefronts mean for the future of virtual shopping?
When industry leaders like Amazon invest in innovative technologies, it signals market acceptance and marks a clear path to going mainstream; brands and retailers are likely to follow suit as this technology gains mass adoption. The immersive retail industry is likely to undergo a rapid expansion as brands try to not lag behind, falling on the latter end of the adoption curve. This approach is set to become the norm, especially for brands looking to capture the attention of modern consumers.
Debuting with a mix of 3D rendered and photographed experiences, Amazon launched multiple virtual stores (available in the virtual showrooms hub) that showcase compelling 3D visuals, interactive content, must-have product selections and playful animations. For the 2024 holiday season, the e-commerce giant sought to help shoppers find the perfect gift for everyone on their list with multi-brand experiences in the Virtual Holiday Shop and Virtual Toy Shop. The hub also includes curated single-brand showrooms and shoppable tours of influencer homes.
In the Virtual Holiday Shop, visitors are greeted with a festive experience where they can explore 100+ gifts from brands like Kate Spade, Coach and more. The 3D experience features shelves in diverse store sections such as Gifts for the host, Perfect stocking stuffers, Next-gen gifts and more. Amazon plans to refresh the experience with new products throughout the holiday season, unlocking new surprises for gifting inspiration. The Virtual Toy Shop spotlights popular toys, games and activity kits from beloved brands like Play-Doh, Disney and more—visitors are immersed in a toy-themed 3D space with multiple animations, some of which show the toys in action. Amazon also released multiple single-brand virtual showrooms, creating 3D spaces dedicated to LEGO®, Samsung, Star Wars, SMEG and other notable brands. A few influencers even enabled Amazon to create shoppable tours of their homes to inspire shoppers on how to prep their homes for the holiday season.
“We’re always innovating to enhance the shopping experience and empower customers to discover products in easy and fun ways,” said Carmen Nestares Pleguezuelo, Amazon VP of North America Marketing and Prime Tech, in a statement. “With the Virtual Holiday Shop, we are excited to transport shoppers into a new immersive experience where they can browse over 300 of the most coveted gifts and toys of the season.”
Available on the Amazon website and the Amazon mobile app, each immersive experience showcased functionality found in Obsess-powered virtual stores: 3D 360 views, point-based navigation, product hotspots, high-res zoom in, add-to-cart capabilities, interactivity, animations, music, media content and more. As the world’s largest retailer, Amazon’s adoption of virtual stores affirms our mission at Obsess to create the next-generation e-commerce interface—immersing consumers in highly interactive and unique creative experiences targeted to product discovery and brand storytelling. Over the years, Obsess has partnered with the world’s leading brands and retailers in fashion, beauty, CPG, home and beyond to implement the virtual store technology on their own e-commerce websites and apps, with the same performance, quality and ease of access.
Obsess is the leading virtual store platform and has gathered robust spatial data from 400+ AI-powered virtual stores and experiences to optimize immersive retail environments that cater to the expectations of today’s consumers. Adding interactive, gamified elements into 3D virtual shopping experiences enhances customer engagement and amplifies product discovery; 80% of consumers game on a regular basis, and spend multiple hours a day in immersive environments such as Roblox. Personalized experiences are also important for modern consumers. AI-driven personalization remains at the forefront of virtual shopping, with features such as AI-powered virtual assistants making online experiences more tailored than ever. To learn how to set up a virtual store, book a demo or email us at contact@obsessvr.com.
Published: December 19, 2024 at 10:00 am Updated: December 19, 2024 at 7:37 am
by Ana
Edited and fact-checked:
December 19, 2024 at 10:00 am
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In Brief
io.net and Dell Technologies collaborate to integrate io.net’s GPU network with Dell’s advanced infrastructure, providing scalable and cost-effective solutions designed for AI, ML, and HPC workloads.
Provider of decentralized GPU computing solutions, io.net, announced its acceptance into the Dell Technologies Partner Program as an Authorized Partner and Cloud Service Provider. This collaboration aims to integrate io.net’s GPU network with Dell’s advanced infrastructure, offering scalable and cost-effective solutions tailored for AI, machine learning (ML), and high-performance computing (HPC) workloads.
“Joining the Dell Technologies Partner Program is a significant milestone for io.net, aligning with our mission to deliver solutions that integrate our decentralized GPU platform with Dell’s dependable infrastructure, enabling businesses to tackle computing challenges more efficiently and cost-effectively,” said Tausif Ahmed, VP of Business Development at io.net, in a written statement. “Together, we are excited to provide practical, enterprise-grade solutions designed for the next wave of AI innovation,” he added.
By becoming part of Dell Technologies’ Partner Program, io.net will gain access to Dell’s extensive resources, industry expertise, and go-to-market capabilities. This partnership is designed to empower enterprises with advanced solutions for addressing complex computing challenges, combining the decentralized power of io.net’s GPU network with the reliability of Dell’s hardware infrastructure.
As a program member, io.net will engage in collaborative initiatives, including joint go-to-market strategies, demand generation, and co-marketing efforts. This collaboration enables enterprise clients to implement solutions that integrate decentralized GPU resources with Dell Technologies’ trusted infrastructure seamlessly. By leveraging Dell’s expansive ecosystem, io.net aims to expand the adoption of decentralized computing solutions across diverse industries.
The growing demand for scalable and cost-effective compute power, driven by advancements in AI and ML, has highlighted the limitations of traditional centralized cloud providers. These providers often face challenges such as high costs, limited flexibility, and resource constraints. io.net’s decentralized GPU network addresses these issues by aggregating computational resources from a global network of distributed GPUs and organizing them into a unified, high-performance infrastructure, offering a practical alternative for modern enterprises.
New Collaboration To Deliver Efficient GPU Clusters, Cost Reductions, And High-Performance Workload Support
Following io.net’s admission to the Dell Technologies Partner Program, clients will benefit from on-demand GPU clusters capable of scaling to enterprise requirements. They will also enjoy cost reductions compared to centralized providers. Seamless integration with Dell’s advanced hardware, meanwhile, will support reliable, high-performance workloads.
The partnership between io.net and Dell Technologies advances access to decentralized compute, particularly for AI training, inference, and HPC workloads. By leveraging Dell’s global reach and trusted infrastructure, io.net aims to accelerate adoption while meeting enterprise performance standards.
Disclaimer
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About The Author
Alisa, a dedicated journalist at the MPost, specializes in cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a keen eye for emerging trends and technologies, she delivers comprehensive coverage to inform and engage readers in the ever-evolving landscape of digital finance.
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Alisa Davidson
Alisa, a dedicated journalist at the MPost, specializes in cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a keen eye for emerging trends and technologies, she delivers comprehensive coverage to inform and engage readers in the ever-evolving landscape of digital finance.
