GeForce NOW is kicking off 2025 by delivering 14 games to the cloud this month, with two available to stream this week so members can get started on their New Year’s gaming resolutions.
This year’s CES trade show will open with a keynote from NVIDIA founder and CEO Jensen Huang on Monday, Jan. 6. GeForce NOW is offering members front-row seats in a virtual stadium, so they can hear the latest announcements and get hyped with livestreams — no downloads or installations required.
It’s all powered by GeForce NOW cloud streaming and hosted by ZENOS, an innovative virtual stadium platform. Members can enter the virtual stadium starting at 3 p.m. PT on Monday, Jan. 6.
In addition, gear up to participate in NVIDIA GeForce LAN 50 gaming missions starting on Saturday, Jan. 4, at 4:30 p.m. PT. Stream #GeForceGreats games to unlock incredible in-game rewards with GeForce NOW.
Mission Possible
Your mission begins here.
It’s rewarding to be a GeForce NOW member. Unlock exclusive rewards during CES by doing what gamers do best — playing the game. Members can participate in GeForce LAN 50 gaming missions even without a game-ready rig.
To participate, stream the following featured GeForce Greats games on GeForce NOW and earn exclusive in-game items:
Diablo IV: Creeping Shadows Mount Armor Bundle
The Elder Scrolls Online: Pineblossom Vale Elk Mount
The Finals: Legendary Corrugatosaurus Mask
World of Warcraft: Armored Bloodwing Mount
Fallout 76: Settler Work Chief Outfit and Raider Nomad Outfit
Complete each game’s mission to become eligible for the associated reward. Rewards will be available to redeem on Thursday, Jan. 9. They’re available on a first-come, first-served basis, so make sure to jump in right away.
With GeForce NOW, members can participate in the event on any supported device, whether a PC, Mac, SHIELD TV or mobile device, with access to GeForce RTX gaming rigs in the cloud for maximum performance.
Front-Row Seat to NVIDIA at CES 2025
Step into the action, wherever you are.
Join others around the world as NVIDIA celebrates the latest advancements in gaming, technology and generative AI at CES, starting with livestreams from the GeForce LAN 50 online event that’ll lead up to the show’s opening NVIDIA keynote — all from the comfort of home, no trip to Las Vegas needed.
Enter the virtual stadium using the GeForce NOW app on PC, Mac or through a web browser for those without a GeForce NOW membership. The virtual stadium is hosted by ZENOS, which uses NVIDIA’s cloud gaming infrastructure to deliver high-fidelity, low-latency streaming experiences directly via web browsers, making live events more accessible worldwide.
Who’s number one?
Enhance the experience by signing in with a GeForce NOW membership, and create a “Ready Player Me” avatar and account to save digital characters for future visits. Members can link their Twitch accounts to chat, emote with other viewers in the stadium and collect NVIDIA-branded digital items, including NVIDIA foam fingers and jerseys, to customize their avatars.
New Year New Games
Look for the following games available to stream in the cloud this week:
Here’s what to expect for the rest of January:
Builders of Egypt (New release on Steam, Jan. 8)
Hyper Light Breaker (New release on Steam, Jan. 14)
Jötunnslayer: Hordes of Hel (New release on Steam, Jan. 21)
Eternal Strands (New release on Steam, Jan. 27)
Space Engineers 2 (New release on Steam, Jan. 27)
Orcs Must Die! Deathtrap (New release on Steam, Jan. 28)
Heart of the Machine (New release on Steam, Jan. 31)
Citizen Sleeper 2: Starward Vector (New release on Steam, Jan. 31)
Drova – Forsaken Kin (Steam)
Pax Dei (Steam)
Sniper Elite: Resistance (New release on Xbox, available on PC Game Pass, Jan. 30)
Voidwrought (Steam)
Outstanding December
In addition to the 13 games announced last month, four more joined the GeForce NOW library, including the new games listed this week:
Indiana Jones and the Great Circle (New release on Steam and Xbox, available on the Microsoft Store and PC Game Pass, Dec. 8)
Diablo Immortal (Battle.net)
Headquarters: World War II (Steam)
Zenless Zone Zero v1.4 (HoYoverse)
What are you planning to play this weekend? Let us know on X or in the comments below.
Marvel Rivals is one of the most popular hero shooters of recent times, and it allows players to play with their favorite heroes and villains from the Marvel Universe. All hero shooters offer both competitive and casual play, allowing players to enjoy the game as they feel. It is the same with Marvel Rivals and it also has a similarity in offering multiple types of currencies. Each currency has a different use than the other one, which can confuse new players in the game. In this guide, we will go over all Marvel Rivals currencies and tell you what they are used for.
How Many Currencies Are There in Marvel Rivals
There are three different types of currencies currently available in Marvel Rivals. Every currency usage is different than the other as well as its obtainable method. Here are all the available currencies in Marvel Rivals.
Lattice: Premium currency
Units: Secondary currency
Chrono Tokens: Main currency
What is the Lattice currency and its Usage
Lattice is the premium currency in Marvel Rivals which is used for only two actions. You can use it to purchase any currently available seasonal Battlepass. The seasonal battlepass includes all kinds of rewards such as skins, cosmetics, currencies, and more. Another usage of Lattice is that you can convert it to Units and Chrono Tokens at a 1:1 ratio. For instance, if you want 100 more Units, you can use 100 Lattice and convert them into Units. The same goes for Chrono Tokens. However, it is recommended that Lattice be converted into Units because Units are rarer than Chrono Tokens.
Last but not least, to get Lattice, you will have to spend real-world money. The cheapest pack of Lattice is for $0.99 and it gives you 100 Lattice.
What is the Units currency and its Usage
Units is one of the main currencies in the game that you mainly use for purchasing cosmetics, skins, and bundles from the in-game store. So, in short, your main currency for purchasing any item from the store is Units. Moreover, as we mentioned above, you can convert Lattice into Units at a 1:1 ratio.
Furthermore, you can also get Units from certain Events like Entangled Moments and completing Achievements in the Heroic Journey category.
What is the Chrono Tokens currency and its Usage
Chrono Tokens is the main currency in Marvel Rivals that you will use to unlock the rewards from the Battle Pass. However, unlike Units, Chrono Tokens are more common. You can receive Chrono Tokens from daily missions and challenges. Moreover, you can also get some Chrono Tokens from the Achievements like Units.
Tetris isn’t the only game that keeps appearing on IndieRetroNews, as according to both Saberman and Xenomorph, Crazy Piri has released the Pac-Man game with a twist for the Amstrad CPC, called ‘Pepper Buster’. A game that doesn’t just have all the dot chomping goodness you could want in a Pac-Man Arcade style game, but there’s also explosive bonuses and penalties added in too! Don’t believe me, check out the latest footage shown below.
According to the website about Pepper Buster. “A classic reinvented… with a spicy twist! Dive into Pepper Buster, a fiery reinterpretation of the legendary Pac-Man. Navigate haunted mazes, gobble up all the pac-dots, and avoid the relentless ghosts. But beware! Everything can change with explosive bonuses and penalties that add a thrilling twist to every game!”
You can trust VideoGamer. Our team of gaming experts spend hours testing and reviewing the latest games, to ensure you’re reading the most comprehensive guide possible. Rest assured, all imagery and advice is unique and original. Check out how we test and review games here
While Path of Exile 2 and Diablo 4 currently dominate the ARPG space, with the latter game’s lead deeming similar games should be classed as “Diablo-likes”, industry veterans are reuniting to create an all-new entry in the genre.
Original Diablo lead designer Erich Schaefer and Diablo 2 lead programmer Peter Hu have joined forces alongside other ARPG alumni to form Moon Beast Productions. Following a round of seed funding, the studio is now officially looking to create a new ARPG franchise that learns from the developers’ past.
Ex-Diablo devs return to ARPG genre
Via a press release, Moon Beast Productions has successfully roped in a “network of angel investors”, including ex-Blizzard developer and popular live-streamer Cohh Carnage. Other investors include 1AM Gaming, 1UP Ventures, Overwold and more.
In the press release, Moon Beast Productions chief creative officer Erich Schaefer explained that the studio is hoping to create a new type of ARPG. Instead of static environments with hordes of mobs to slice and dice, the studio hopes to create “open, more dynamic” environments for players to battle through.
“We finally have the technological capabilities and decades of design experience to bring those visions to life. We’re going back to what made those early Diablo games feel so awesome but taking them in some cool, fresh directions,” the CCO explained.
Built for mods
Alongside the new focus, Moon Beast Productions’ new ARPG aims to create an ARPG designed for “user-generated” content on launch. This means that the game will support modding from the off, or at least be designed with it in mind.
The studio explains that the arrival of modding has resulted in massive successes, namely citing Warcraft 3’s popular DOTA mod.
“Our world technology is inherently dynamic, which makes it incredibly easy for players to create and integrate their own content,” explained Hu. “We’re building in-game tools that allow players to not just mod, but potentially create entirely new game modes using our robust, client-server ARPG systems.”
Moon Beast Productions has still not revealed its new ARPG, but it’s an exciting project. Alongside a new game from Age of Empires veterans, there is a new explosion of classic gaming alumni returning to their respective genres. Hell, even Peter Molyneux is back.
For more Diablo news, read about the series’ general manager’s thoughts on how fans turned the genre into a live-service platform, or read about the game’s Christmas event.
Diablo
Platform(s):
macOS, PC, PlayStation
Genre(s):
Action, RPG
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We’re halfway through the 2020’s and the decade has – so far – been a phenomenal one for Xbox gamers. We’ve lost count of the number of brilliant games to have released on Game Pass, Xbox Series X|S and Xbox One over the first five years of this ten year period.
From epic adventures and immersive RPGs to mind-bending puzzles and heart-pounding horror – there’s been something for everyone. You can’t possibly play them all, but we have managed to nail down twenty of the absolute best Xbox and Game Pass games to have released between 2020 and the end of 2024.
If you’re looking for a game to play, we’d wholeheartedly recommend you get a look at this little lot, so join us as we celebrate the best Xbox games of the decade (so far)!
Xbox Games of the Decade (so far)
And if you need to check out our favourite games for each of the years, feel free…
Ori and the Will of the Wisps is a Metroidvania masterpiece that pushes the boundaries of artistic expression in gaming.
This sequel to Ori and the Blind Forest elevates the series with even more breathtaking hand-drawn visuals, an evocative soundtrack by Gareth Coker, and an emotional narrative that will stay with you long after the credits roll.
The game expands on its predecessor with refined combat, challenging platforming, and a flexible progression system. Explore a vast and interconnected world, uncover its secrets, and face challenging boss encounters in this unforgettable journey.
Zombie Army 4: Dead War delivers a chaotic and visceral co-op experience unlike any other, pitting players against hordes of undead Nazis in a blood-soaked alternate history.
Embrace the satisfying gunplay, over-the-top action, and bone-crunching X-ray kill cams as you and your friends lay waste to the undead hordes.
The game features a variety of challenging campaigns set across diverse environments, from eerie forests to a zombie-filled zoo.
Rebellion know what hits and with its rewarding progression system, customisable weapons, and intense cooperative gameplay, Zombie Army 4: Dead War is a must-play for fans of co-op shooters and zombie mayhem.
A heartwarming and thought-provoking visual novel that invites you to step into the shoes of a late-night barista in a fantastical coffee shop. That’s Coffee Talk.
Engage in meaningful conversations with a diverse cast of customers, from werewolves and vampires to elves and aliens, each with their own unique stories and struggles.
Brew drinks, uncover personal journeys, and explore relatable themes of love, loss, and identity in a relaxing atmosphere.
With its charming characters, pixel art aesthetic, and lo-fi soundtrack, Coffee Talk offers a cozy and unforgettable experience. And if you like what you find here, make sure you check out Coffee Talk Episode 2 as well.
Hades – a stylish and addictive roguelike dungeon crawler that redefines the genre with its fast-paced combat, compelling narrative, and rewarding progression system.
As Zagreus, the rebellious son of Hades, you’ll battle your way through the Underworld, encountering a cast of memorable characters and upgrading your abilities with unique boons from the Olympian gods.
With its stunning art style, witty writing, and addictive gameplay loop, Hades is a must-play for fans of roguelikes, action games, and anyone seeking a truly unforgettable gaming experience.
Forza Horizon 5 – this IS the ultimate open-world racing experience.
The latest and greatest of all Forza titles, this one comes offering a breathtakingly beautiful recreation of Mexico, a diverse roster of cars, and thrilling races across a variety of terrains.
With its dynamic weather system, stunning visuals, and endless content, including the Hot Wheels and Rally Adventure expansions, Forza Horizon 5 is a must-play for racing fans and open-world enthusiasts alike.
It’s why we’ve been playing it every single week since release – the Festival Playlist Weekly Challenges help too. With it being present on Game Pass, there is zero reason ti ignore.
It Takes Two from Hazelight is a groundbreaking cooperative adventure that redefines how we think about co-op gameplay.
This innovative game forces players to work together in unique and creative ways, utilising distinct abilities and communicating effectively to overcome challenges.
Complete with a charming story, imaginative levels, and focus on teamwork, It Takes Two is a must-play for any co-op enthusiast, as you enjoy a heartwarming and hilarious journey, navigating a fantastical world and rediscovering a family’s connection along the way.
Persona 5 Royal is a stylish and captivating JRPG that blends thrilling dungeon crawling with engaging social simulation.
In it you’ll get to experience the life of a high school student in Tokyo as you navigate daily life, forge bonds with your confidants, and battle supernatural forces in a parallel world.
From there comes an innovative combat system, striking art style, and unforgettable characters, to ensure that Persona 5 Royal is a masterpiece of the genre.
Vampire Survivors is a deceptively simple but incredibly addictive roguelike that proves that “minimal gameplay” can be surprisingly deep and rewarding.
Survive waves of enemies, collect upgrades, and unlock new characters in this charming and endlessly replayable gem. It really is that simple…
Helped along by a satisfying progression system, diverse weapons, and constant stream of new content, Vampire Survivors will appeal hugely to all, especially those fans of roguelikes and anyone seeking a quick and satisfying gaming fix.
The game’s minimalist presentation and retro-inspired visuals add to its charm, while its addictive gameplay loop will keep you coming back for “just one more run.”
Elden Ring is a landmark achievement in action RPGs, combining the challenging gameplay of Dark Souls with the rich world-building of George R. R. Martin. Explore a vast and breathtaking open world filled with danger and wonder, uncover its secrets, and conquer its challenging dungeons and bosses.
With its refined combat system, captivating lore, and unforgettable encounters, Elden Ring is a must-play for fans of challenging action RPGs and anyone seeking an epic and rewarding adventure.
And once you think you’re done, you’ve got Shadow of the Erdtree to conquer…
A Plague Tale: Requiem
A Plague Tale Requiem
Emotional Storytelling and Breathtaking Environments
A Plague Tale: Requiem is a visual and narrative masterpiece that continues the harrowing journey of Amicia and Hugo through a plague-ridden France. With its stunning graphics, immersive sound design, and emotionally charged narrative, Requiem delivers an unforgettable experience.
The game expands on its predecessor – A Plague Tale: Innocence – with new challenges, abilities, and breathtaking environments.
Master the art of stealth, manipulation, and resourcefulness as you navigate a world filled with danger and despair, facing not only human threats but also the overwhelming presence of the rat plague.
Resident Evil 4 remake
Resident Evil 4
A Masterful Reimagining of a Survival Horror Classic
We nearly didn’t include RE4 remake in this list, what with it being a ‘remake’ and all that. But in the end, we just couldn’t ignore it.
This version of Resident Evil 4 is a masterful reimagining of a survival horror classic, modernising the gameplay and visuals while staying true to the spirit of the original; a game that we think is one of the greatest of all time.
It has you reliving the iconic adventure of Leon S. Kennedy as he battles hordes of infected villagers and uncovers a sinister plot. With its enhanced combat system, terrifying enemies, and unforgettable moments, Resident Evil 4 is a stunner, suitable for fans of the series and newcomers alike.
If you haven’t yet experienced the game’s tense atmosphere, challenging encounters, and memorable characters, then head into this stunning remake asap. This is a classic for a new generation.
Another remake, but another that MUST be included.
Dead Space is a chilling and atmospheric remake that successfully revitalises the classic survival horror experience.
Explore the terrifying depths of the USG Ishimura, battling Necromorphs and uncovering the ship’s dark secrets.
With its enhanced visuals, immersive sound design, and refined gameplay, the rebooted Dead Space is nothing but a brilliant playthrough, building on the original game, as well as the eye-drilling horrors of Dead Space 2, with aplomb.
If you’re looking to Experience visceral combat, strategic dismemberment, and a haunting atmosphere, there’s nothing better.
Remnant II
Remnant II
Challenging Boss Encounters and Addictive Gameplay
Remnant II is a thrilling Soulslike looter-shooter that builds upon the foundation of its predecessor with refined gameplay, diverse environments, and challenging boss encounters.
It whisks you off to a world filled with monstrous creatures and challenging dungeons, as you look to collect powerful loot, and customise your playstyle with unique Archetypes. Expect to discover an addictive gameplay loop and rewarding progression system in Remnant II, as well as a deep and rewarding combat experience.
Alan Wake 2 is a masterful return to Remedy Entertainment‘s acclaimed psychological thriller series, delving deeper into the realms of survival horror and delivering a chilling and unforgettable experience.
If you loved the original Alan Wake, then there should be nothing stopping you from experiencing a dual narrative through the intertwined perspectives of FBI agent Saga Anderson and the troubled writer Alan Wake with Alan Wake 2, as each face their own terrifying threats and grapple with their inner demons.
With its stunning visuals, immersive sound design, and innovative gameplay mechanics, Alan Wake 2 is a must-play for fans of horror and narrative-driven games.
Looking for a mesmerising puzzle adventure that takes players on a journey through interconnected worlds contained within orbs? You’ll find just that in COCOON.
COCOON offers a unique and thought-provoking experience filled with ingenious puzzles and captivating environments. You’ll get to solve intricate puzzles by carrying and activating orbs, each containing a distinct world with its own set of challenges and abilities.
The best bit though is the beautiful art style and atmospheric sound design. They come together to ensure that COCOON is capable of delivering a truly unique gaming experience.
Baldur’s Gate 3 is a monumental achievement in RPGs, offering a sprawling and immersive adventure based on the beloved Dungeons & Dragons tabletop game.
A vast and richly detailed world awaits, as you make impactful choices that shape your story, all while engaging in strategic turn-based combat.
Discover a compelling narrative, deep gameplay systems, and unparalleled freedom. There’s no doubt that Baldur’s Gate 3 is a must-play for RPG fans and anyone seeking an adventure that truly puts the power of choice in the player’s hands.
We discussed for an age just which Like a Dragon / Yakuza game to include in this list, and honestly, could have picked from a few. At the end of the day though, Like a Dragon: Infinite Wealth wins out.
It takes the beloved Yakuza series to new heights with a sprawling adventure set in the vibrant city of Honolulu, Hawaii, allowing players to enjoy a captivating narrative filled with humour, heart, and unexpected twists, as they engage in refined combat, and explore a wealth of side content, including minigames, substories, and even an Animal Crossing-inspired island management sim.
With its unique blend of action and drama Like a Dragon: Infinite Wealth is a fantastic entry point for newcomers. Just be ready to lose hours of your life.
Senua’s Saga: Hellblade II
Senua’s Saga: Hellblade II
A Profound and Immersive Journey into Senua’s Mind
Senua’s Saga: Hellblade II is a breathtaking achievement in narrative-driven gaming, offering a profound and immersive journey into the depths of Senua’s mind.
Stunning visuals are powered by Unreal Engine 5, complemented by immersive binaural audio, and an emotionally charged story, as Hellblade II pushes the boundaries of storytelling and immersion.
Explore a haunting and beautiful world inspired by Norse mythology, engage in visceral combat encounters, and experience a powerful narrative that explores themes of mental health and resilience.
We could have told you months ago that Indiana Jones and the Great Circle would be good, after-all, Machine Games rarely miss the mark. We weren’t sure it was going to be such a triumphant return for the beloved franchise though.
Capturing the spirit of the classic films with its globe-trotting adventure, complete with witty dialogue, and thrilling set pieces, this Indy adventure will have you exploring exotic locations, solving challenging puzzles, and uncovering ancient secrets as the iconic archaeologist.
It’s about as faithful a recreation of the Indiana Jones atmosphere, immersive environments, and captivating story as you are likely to get.
Balatro
Balatro
Build Powerful Hands and Navigate Escalating Blinds
We’ve left this one to last – if only because we CANNOT STOP PLAYING BALATRO!
A unique, extremely captivating roguelike that combines the strategic depth of poker with the addictive gameplay loop of deck-building, Balatro is a stunner.
Hugely innovative, it challenges players to build powerful poker hands while navigating a series of escalating blinds and challenging boss encounters. With its vast array of cards, jokers, and upgrades, Balatro offers a surprisingly complex and rewarding experience.
And the best bit? The opportunity to experiment with different strategies, unlock new cards, and master the art of poker…
With so many incredible games released through 2020-2024, in just the first half of the decade, it’s clear that Xbox is a platform that continues to deliver unforgettable experiences.
Whether you’re a fan of action, adventure, RPGs, or anything in between, there’s a game on this list that’s sure to capture your imagination. The future of Xbox and Game Pass gaming is bright, and we can’t wait to see what the rest of the decade has in store. We reckon we’ll still be dipping into Balatro come 2030 though.
Get into the comments and let us know your favourite games from the first half of the 2020s.
Kojima is developing action espionage Physint & horror title OD, both affected by SAG strike. SAG-AFTRA strike halted scanning & filming, impacting game development. Kojima plans Death Stranding film & events, faces delays, hoping to resume productions soon.
Aside from Death Stranding 2: On the Beach, legendary game developer Hideo Kojima also revealed that he was working on an action espionage game titled Physint, and a horror title in collaboration with Xbox named OD. Both titles are in development, though we haven’t heard about them in a while.
Hideo Kojima posted an end-of-year message on X (formerly Twitter), where the game auteur touched on the year’s happenings and info about OD and Physint’s development.
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Physint and OD Scanning And Filming Suspended Because of SAG Strike
Kojima started his message by noting the things that happened in the year, stating, “Thank you for all your support in 2024. It was a year full of many things: DS2 development, the release of our second trailer, ADR for the actors, music production and recording, Japanese voice recording. In the summer, we started to play and build up the game. We were also able to hold a TGS stage event for the first time in 5 years.”
Kojima then segued into OD and Physint and how the two titles’ development was affected by the SAG strike, adding, “For OD, we developed the game and had actor and environment scanning. In the second half of the year, scanning and filming were suspended due to the SAG strike. Casting was also suspended for Physint due to the strike. We hope to resume next year. “
If you’re unfamiliar with what’s happening, the Screen Actors-Guild (SAG)-American Federation of Television and Radio Arts (AFTRA) members went on strike on July 26, 2024. This kicked off after more than 18 months of negotiations fell through with some of the biggest video game companies, and it all stemmed from AI (Artificial Intelligence). You can read more about it here if you’re interested.
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Continuing with Kojima’s message to fans, he lists some of his published work in Japan and noted the planning for the live-action Death Stranding film and events they sorted in 2024.
“Personally, I have an ongoing series of essays published in anan and Nikkei newspaper, radio programs “Hide Radio ♾” and “KOJI10,” a special episode of “HideoTube,” and also “Hidemys 2024” book fair, which I almost gave up on. I continued to comment on movies and novels, though fewer than usual. Preparations and planning for the live-action DS film with A24 as well as other adaptations are underway. I signed with WME. We also held a “Death Stranding Exhibition” at Shibuya PARCO (Nagoya and Osaka to be held next year). It was a year that went by in a flash,” Kojima ends.
While Kojima is busy with Death Stranding 2, we hope the development hitches with OD and Physint are resolved ASAP. I mean, Kojima isn’t known to be someone who develops games swiftly, and any hindrances, such as the strike, will only add to the wait for those eager to see what Kojima’s following projects are.
The last we saw of Death Stranding 2 was in September with a new trailer where Kojima unveiled a different kind of Photo Mode.
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In recent years, influencer marketing has become a pivotal component of digital marketing strategies. As social media continues to evolve, so too does the role of influencers within this dynamic landscape. With technological advancements, new platforms, and shifting consumer behaviors, the future of influencer marketing is rife with possibilities. This article explores future trends for influencers, delving into the evolving landscape, the influence of technology, and the emergence of new platforms.
The Evolving Landscape of Influencer Marketing
The landscape of influencer marketing is undergoing significant transformations. Traditionally, influencers were seen as individuals with a large following on social media who could sway the purchasing decisions of their audience. However, as the market matures, brands are seeking more authentic and meaningful engagements. This shift has led to a rise in micro-influencers, who, despite having smaller followings, often boast higher engagement rates and more niche audiences. This trend is expected to continue, with brands increasingly valuing quality over quantity.
Moreover, the definition of an influencer is expanding. No longer confined to social media platforms, influencers are now recognized across various digital spaces. From bloggers and podcasters to YouTubers and TikTok creators, the scope of influence is broadening. This diversification allows brands to tap into different content formats and cater to varied consumer preferences, enhancing their marketing strategies.
The relationship between influencers and brands is also evolving. Instead of one-off partnerships, there is a growing emphasis on long-term collaborations. Such relationships enable influencers to become genuine advocates for the brands they represent, fostering trust and loyalty among their followers. This trend is likely to persist as authenticity remains a cornerstone of successful influencer marketing.
Additionally, influencer marketing is becoming more data-driven. Brands are leveraging analytics tools to measure the effectiveness of their campaigns, track engagement metrics, and understand audience demographics. This data-centric approach allows for more targeted and personalized marketing strategies, ensuring that brands reach the right audience with the right message.
Regulatory changes are also shaping the influencer landscape. With increased scrutiny on transparency and authenticity, influencers are required to disclose sponsored content more clearly. This push for transparency is reshaping the way influencers operate, encouraging more honest and open communication with their audiences.
Finally, the global nature of social media means that influencer marketing is not limited by geographical boundaries. Influencers can reach international audiences, allowing brands to expand their reach beyond local markets. This globalization of influencer marketing presents new opportunities for brands to connect with diverse audiences around the world.
Technological advancements are playing a crucial role in shaping the future of influencer marketing. Artificial intelligence (AI) is at the forefront of this transformation, offering new tools for content creation and audience analysis. AI-powered platforms can assist influencers in generating content ideas, optimizing posting times, and even automating interactions with followers. This technology enables influencers to enhance their productivity and maintain engagement with their audience.
Augmented reality (AR) and virtual reality (VR) are also making inroads into influencer marketing. These technologies offer immersive experiences that can captivate audiences in unprecedented ways. Influencers can use AR filters to create engaging content or host virtual events using VR, providing their followers with unique and interactive experiences. As these technologies become more accessible, they are likely to become integral components of influencer strategies.
Blockchain technology is another advancement with potential implications for influencers. It can provide more transparency in transactions, ensuring that influencers are fairly compensated for their work. Additionally, blockchain can facilitate the creation of decentralized social media platforms, offering influencers greater control and ownership over their content and data.
The rise of voice search and smart speakers is influencing how content is consumed. Influencers are beginning to explore audio content, such as podcasts, to reach audiences who prefer listening over reading or watching. This shift towards audio content requires influencers to adapt their strategies and develop new skills to engage effectively with their audience.
Machine learning algorithms are transforming the way influencers and brands connect. These algorithms can analyze vast amounts of data to identify potential influencer-brand matches based on audience demographics, interests, and engagement patterns. This technology streamlines the process of finding the right influencers for specific campaigns, enhancing the efficiency and effectiveness of influencer marketing.
Finally, advancements in live streaming technology are enabling influencers to connect with their audiences in real-time. Live streaming offers a level of immediacy and authenticity that pre-recorded content cannot match. As internet speeds and streaming capabilities improve, live streaming is expected to become an even more prominent feature of influencer marketing strategies.
New Platforms and Their Impact on Influencer Reach
The emergence of new social media platforms is continually reshaping the influencer marketing landscape. Each platform offers unique features and attracts different demographics, allowing influencers to diversify their reach and engage with varied audiences. TikTok, for instance, has exploded in popularity, especially among younger users, providing influencers with a platform for short, creative, and viral content.
Clubhouse, an audio-based social media platform, has introduced a new way for influencers to engage with their audience. By participating in live discussions and hosting rooms, influencers can connect with followers in a more personal and interactive manner. This platform’s emphasis on conversation and community presents new opportunities for influencers to build relationships and establish authority in their niche.
While established platforms like Instagram and YouTube remain popular, newer platforms like Triller and Byte are gaining traction. These platforms offer alternative spaces for influencers to explore creativity and reach audiences that might not be active on mainstream platforms. As these platforms grow, they present opportunities for influencers to be early adopters and establish a strong presence before the market becomes saturated.
The rise of e-commerce-focused platforms, such as Pinterest and Instagram Shopping, is also impacting influencer marketing. These platforms allow influencers to seamlessly integrate product recommendations with shopping experiences, making it easier for followers to purchase featured items. This integration of social media and e-commerce is transforming influencers into key drivers of online sales.
Emerging platforms are also fostering niche communities. Platforms like Discord and Reddit allow influencers to engage with highly targeted audiences, facilitating deeper connections and more meaningful interactions. By participating in these niche communities, influencers can position themselves as experts and build loyal followings within specific interest groups.
As new platforms continue to emerge, influencers must remain adaptable and open to experimentation. Each platform presents unique opportunities and challenges, requiring influencers to tailor their content strategies to suit the platform’s format and audience preferences. By staying attuned to these changes, influencers can continue to expand their reach and maintain relevance in an ever-evolving digital landscape.
The future of influencer marketing is poised for exciting developments. As the landscape evolves, influencers and brands must adapt to new technologies, platforms, and consumer expectations. By embracing these changes, influencers can enhance their roles and continue to play a vital part in shaping the digital marketing ecosystem. As we explore the future trends for influencers, one thing is certain: the power of influence will remain a driving force in the world of marketing.
I have had it with the Nintendo eShop and am moving to Steam. The eShop is all trash, all the time now, and there’s nothing good to review anymore. I could review crap, I guess, but it gets repetitive and my mental health suffers. Take a look at what I have to deal with:
Trash, Trash, Trash!
I can only rant about it so many times, pull my hair out so many times. The Switch is a dead console walking. Granted, it is the end of the year, when releases slow, but I doubt its going to change much in the new year. The Switch 2 is on the horizon, but I’m not waiting any longer for Nintendo to get their house in order. The Game Slush Pile is refocusing on Steam games and minimizing the Switch for the time being.
I am under no illusions that doing this won’t be without its challenges. For one thing, Steam has its own curator system, plus customer reviews. So that means I have to work a little harder to get the word out. That is why, in the new year, I will be starting a Game Slush Pile Steam Group! I will also be branching out into TikToks/Youtube shorts, to spread the word.
Steam has its own share of trash, but its easier to sift through.
There are other reasons for the move to Steam too. The Game Slush Pile makes no money. It is an expensive hobby for me. While I have restarted ads, and have a donations page but make basically nothing from either. I get inundated with Steam keys on Keymailer, which means I can keep game costs down. But fear not, the kind of reviews you have come to expect from me are going nowhere, I just need to work within a tight budget here, and expensive reviews, such as the Rollercoaster Tycoon one just cannot happen anymore.
The Game Slush Pile is not going anywhere, and hopefully onward and upward from here with the move to Steam.
P.S. Any donations to Mordie’s “Buy a Steam Deck Fund” are greatly appreciated!! ^-^
Boxing is a full-body workout. Deceptively so — you’re just moving your arms, how tough could it be, right? But if you’re throwing a punch correctly, you’re putting your entire body into that motion. A boxing punch should involve a whole set of simultaneous movements that engage your legs, your core, your shoulders, and your arms. Fitness Boxing 3 cannot offer the same experience as an in-person trainer correcting your every move. But it does provide a series of easy-to-learn routines and daily workouts that ramp up into a regimen that could whip you into shape about as well as attending regular in-person group boxing classes.
As the first paragraph demonstrates, I’ve taken in-person boxing lessons. (Before I got into boxing, I also taught karate professionally for years; I have a black belt in Uechi-Ryū.) So, I have a lot of opinions about martial arts training. It should therefore come as no surprise that I would recommend you take at least one in-person boxing class if you want to really understand how to maximize the workout that you can get from it. Fitness Boxing 3’s virtual trainers won’t be able to tell if you’re punching incorrectly and not using your entire body to the extent that you should. In fact, when I missed a punch in-game, Fitness Boxing 3 would almost always give me a “Perfect” or at least an “OK” score on it; the motion sensitivity of handheld Joy-Cons is far from pristine. But because I’ve taken boxing classes in real life, I knew when I was doing it right, and so I was able to correct my own form and get a great workout from the routines in this game.
Let’s just say you have no intention or time or energy to take an in-person class. How will Fitness Boxing 3 fare as your sole teacher? Well… fine, if a bit lifeless. After completing the first few days of daily workouts in FB3, you can select from a roster of trainers and, over time, unlock different outfits for them. You can even decide how much they compliment you during a workout (I personally found this creepy, although some might find it encouraging — do whatever helps you). They all have somewhat dead eyes and narrowly defined body types (the women in particular are teeny-tiny) that don’t much resemble the diversity of the real people who pursue boxing at real-life gyms around the world. That body diversity at my gyms always inspired me, but again, we’re assuming you’re not going to go to a gym and this game is what you have.
My fitness age is “20” according to my score screen here, but by the end of this workout, I was feeling every single one of my actual 38 years on this planet.Image: Imagineer/Nintendo
After several days of FB3 workouts, if you are performing the exercises correctly (and perhaps even if you aren’t), you will get the accompanying muscle soreness that will illustrate the potential long-term benefits of boxing. The game includes all of the actual standard punches and typical combinations that real boxing instructors will teach their students, and it teaches them to you much more slowly and methodically than most classes, which is the main benefit of this game (I definitely felt intimidated and lost at my first in-person group class; it got easier, but obviously a group class isn’t going to go at your pace). You won’t have the benefit in FB3 of learning to use a punching bag (something most in-person classes will incorporate and provide, along with gloves and hand wraps), but even just punching the air for 35 minutes — if you actually use your full body each time — will leave you drenched in sweat and developing muscle mass in places that many other workouts don’t touch.
Dissimilar to going to a gym, playing FB3 rewards you with various typical gamification systems to keep you logging in day after day; you’ll earn points and unlock trophies for completing different workouts and routines, and your trainer will soon start encouraging you to work out harder and longer (within reason). If that’s the sort of motivation that helps you stay on track with a new exercise regimen, FB3 will hit all of the right notes.
Its soundtrack will not. In theory, FB3 is a rhythm game in which you hit the punches to the beat of the music that plays in the background. Because the Joy-Con motion tracking is so forgiving, however, this barely matters, and the game’s music is boring and forgettable. Once you’ve got the hang of the standard punches and the timing of most combinations, turn off the audio and put on a soundtrack of your own. I punched along to the speed of my own workout music and still got “Perfect” hits the majority of the time (and had a much better time doing it, since a good workout playlist is half the fun of working out, I say).
Image: Imagineer/Nintendo
The last big downside of Fitness Boxing 3 is: It’s Fitness Boxing 3, and that’s it. By that I mean, it’s just boxing. Traditional boxing combinations, over and over. There’s a lot of variation within that framework, but it’s not like a real boxing gym where there are other options — hitting the bag, running drills, working up to sparring sessions, maybe even incorporating some free weights. This game is just… punching the air. That’s all, every single time. And if you’re anything like me, you need more than one kind of workout in your week, or you get bored. (It’s like how I need to constantly be making new workout playlists or I get bored. Same deal.)
Luckily, the Nintendo Switch has some excellent workout video games on offer. Ring Fit Adventure is a longtime favorite in our household, as well as the Just Dance series. I would also recommend fleshing out your home gym with a set of free weights and a copy of Casey Johnston’s weightlifting book for total beginners (Liftoff: Couch to Barbell).
Fitness Boxing 3 is another great addition to my current home gym setup and ongoing video game library of workout options, and I was surprised by how comprehensive it was. I had personally fallen off the wagon with boxing after the COVID-19 pandemic hit, and the game reminded me how much I love it — and it let me remember that in a simple, approachable way that didn’t make me feel bad for how many years it’s been. Whether you’re trying to get back into boxing or you’re a total newcomer to the sport, Fitness Boxing 3 will teach you the basics and show you how intense the ramp-up can become. It just might inspire you to buy a punching bag… or even go to a place that has a lot more of them.
Fitness Boxing 3 was released Dec. 5 on Nintendo Switch. The game was reviewed on Nintendo Switch using a download code provided by Nintendo. Vox Media has affiliate partnerships. These do not influence editorial content, though Vox Media may earn commissions for products purchased via affiliate links. You can find additional information about Polygon’s ethics policy here.
From the first trailer, I knew Neva would be an emotional experience. Nomada Studio’s previous game, Gris, was a poignant exploration of grief and the effects it can have on a person, told through the lens of a young girl who’d just lost her mother. Neva explores familial bonds through a different but just as emotional lens: parenthood.
The relationship between Alba and Neva mirrors a mother/child relationship through most of the game. The wolf starts as a small cub, curious about the world and ready to explore, and eventually he becomes a strong protector, equaling his mother’s capabilities. From there, the two fight against the blight that’s affecting the world, with Neva learning new abilities in every season.
The journey encompassing this coming of age includes some of the strongest voice acting you’ll find in a video game this year. However, unlike games like Final Fantasy VII Rebirth and Metaphor: ReFantazio, which are bursting with dialogue, Neva accomplishes this feat with a much smaller script; throughout the entire five-hour adventure, only one word is ever spoken.
One of many gorgeous scenes throughout Neva.
Neva’s control scheme is standard fare for an action-platformer: one button to attack, one button to jump, one button to dodge, etc. Included in the control scheme, though, is a button specifically designated for calling Neva. No matter what you’re doing, or where you are, a simple press will make Alba say “Neva” and call out for the good wolfie girl.
While the mechanic has its uses–you can call Neva to your side if she’s far away, or instruct her to jump up a ledge–it’s mostly just there for the player’s enjoyment. Calling Neva usually results in Alba giving her companion a little scratch behind the ears–which means yes, in Neva, you can pet the dog.
Its biggest contribution to the story, and what sends Neva into the upper echelon of 2024 voice acting, is the emotion Alba conveys whenever the button is pressed. When there’s little danger around, and Neva is sniffing around or standing still, Alba’s voice is calm, loving, and light. The character’s love for her companion comes through, especially when it’s followed by sounds of delight from both characters following a loving head scratch.
Press that button in a more urgent moment, however, and Alba’s voice becomes much heavier. There’s urgency in her calls, permeated by a sense of panic. Her anxiety and fear come to the surface, and all it takes is a change in inflection. It’s powerful stuff, and it makes using the call button more than worth it even in hectic situations.
Neva is trapped, and Alba fights to free her companion.
There’s one moment in particular that really highlights how effective this voice acting can be. Alba and Neva are separated, and the player as Alba must traverse a perilous maze in order to reunite with the wolf. Throughout this endeavor, pressing the call button makes Alba utter a cry of pure terror, helplessly shouting into the void in search of her lost companion. The fear of the unknown is palpable, and I start to feel Alba’s anxiety with her as I hear her call the wolf’s name.
Now, putting Alba’s ability to call out for Neva on a button is not without its pitfalls. By doing this, Nomada ran the risk of some players not being able to hear the exceptional voice work at hand, simply because they were so focused on the action on screen that they were too busy attacking and dodging to press the call button.
However, Nomada brilliantly trained us to keep it in the back of our minds through the mechanic I mentioned earlier: the one where Alba uses her call to summon Neva to her side. The player now knows that calling Neva can summon her, so once the two are separated, it’s natural to press the button and see if it works–and when it doesn’t, to keep trying it in the hopes that maybe it will work eventually.
Anyone who’s ever been in care of a child and lost sight of them–be it in a store, a theme park, or even in their own homes–can relate to this feeling of paralyzing fear, uncertainty, and doubt… as well as the feeling of sheer relief when Alba finds Neva happily sitting on a platform, not a care in the world, as if nothing happened. Kids these days!
Neva is a profound analysis of parenthood, and all of the highs and lows that come with it. The raw emotion is best conveyed through its voice acting, credited to Cristina Peña, and putting Alba’s voice under the player’s control makes it that much more effective. Nomada Studio deserves a ton of credit for finding a way to convey the intricate complexities of being a caregiver–and even more credit for doing it with a single word.
