A Celebration of Contemporary Culture: Mercedes-Benz x Moncler by NIGO Collection
The Mercedes-Benz x Moncler by NIGO collaboration recently celebrated its collection launch. Customers, brand fans and fashion enthusiasts can now purchase the collection and experience the fusion of 80s and 90s vibes with contemporary lifestyle aesthetics. Alongside the newly launched fashion collection, the first Mercedes-Benz G-Class Past II Future models will be handed over to customers.
The exclusive event was hosted at Mercedes-Benz of Manhattan, which has been a cornerstone of automotive excellence and a pillar of the New York and the Tri-State community for over 70 years. The reimagined, 330,000-square-feet facility on Manhattan’s West Side has undergone a comprehensive renovation, introducing the state-of-the-art EVolution showroom design that further elevates the customer journey. Through personalized digital experiences, integrated brand partnerships and exclusive inventory offerings, Mercedes-Benz of Manhattan is underscoring the brand’s commitment to luxury leadership, pioneering innovation and a steadfast focus on the customer experience.
Moncler
Moncler was founded at Monestier-de-Clermont, Grenoble, France, in 1952 and is currently headquartered in Italy. Over the years, the brand has combined style with constant technological research assisted by experts in activities linked to the world of the mountain. Moncler outerwear collections marry the extreme demands of nature with those of city life. Moncler manufactures and directly distributes the clothing and accessories collections under the brand Moncler through directly operated physical and digital stores, as well as selected multi-brand doors, department stores and e-tailers.
“We’re thrilled to unveil our co-created fashion collection, blending Moncler’s luxury with Mercedes-Benz’s iconic design, all enhanced by NIGO’s creative genius” said Bettina Fetzer, Vice President, Mercedes-Benz Digital & Communications, Mercedes-Benz AG.
The special G-Class model, produced in a limited series of only 20 vehicles, is inspired by the one-off art piece Mercedes-Benz Project G-Class Past II Future created by NIGO. The production version is based on the new G 450 d and the new G 550. It has two-tone exterior paintwork in green and grey, the iconic checkered upholstery and a rear-mounted spare wheel with the collaboration logo on its cover. Black exterior accents are applied to the window frames, light metal alloy wheels and the signature bumper guard running the full length of the flanks.
The Collection
NIGO is known as one of the founding fathers of street fashion, having created his first clothing label in Tokyo in 1993. Working in the fields of music and fashion and often through collaboration with some of the best-known companies and creative people in the world, NIGO has innovated new ways for fashion to relate to its audience that have since become industry standards. For this three-pronged G-Class co-creation, he was inspired by the rich histories of Moncler, Mercedes-Benz and his lifelong passion for music. In entering the Moncler Genius roster, NIGO has created a personal interpretation of the Moncler universe, further strengthened by the instantly recognizable iconography of Mercedes-Benz.
The collection is a fusion of the quintessential mountain-born brand and the renowned automotive brand, accelerated through the eyes of a creator who is accustomed to working as a cultural connector. The gender-neutral designs merge brand signifiers: the G-Class is rendered on prints and embroidery, and photographic outdoor scenes from Moncler’s archives are reimagined on new city layers. The line-up has a strong feeling of vintage Americana with varsity jackets, hoodies and checked shirts that match the vehicle’s interior.
A signature Moncler puffer is adorned with the Mercedes-Benz three-pointed star and a heritage Moncler font adds statement lettering to base layers. The collection will be available in selected Moncler brand stores worldwide, including New York, London, Paris and Beijing. It can also be purchased online at moncler.com. “I always refer to the past. In Japan, there is a saying that goes: Learn from the past to create something new.” Fashion designer, music producer and creative director, NIGO.
Hot Wheels x Mercedes-Benz Project G-Class Past II Future
Lifestyle meets precision in this 1:64 scale replica of the Mercedes-Benz Project G-Class Past II Future designed by NIGO. Featuring full die-cast construction and tires made from real rubber, this limited edition miniature is already sold out, and captures the essence of this extraordinary automotive and fashion collaboration.
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