Crypto markets have been picking up steam again, fueled by a mix of institutional interest, fresh capital inflows, and a steady return of retail momentum. As sentiment improves, some altcoins are starting to outpace the pack—backed by utility, strong tech, and growing ecosystems.
In the middle of this shift, names like BlockDAG, XRP, Binance Coin, and Toncoin are gaining attention for all the right reasons. Whether it’s early-stage traction or continued relevance in a changing landscape, these projects are shaping up to be some of the standout cryptos to buy now.
1. BlockDAG (BDAG): Hybrid Architecture That Actually Delivers
BlockDAG (BDAG) is a layer-one crypto project built on a hybrid architecture that sets it apart from the usual crowd. By combining Proof-of-Work with Directed Acyclic Graph (DAG) technology, BlockDAG allows multiple miners to validate transactions at the same time.
That’s a big leap from traditional blockchains, where transactions are processed one after another. The result? Faster transactions, lower fees, and a network that can actually scale without choking under pressure.
This tech foundation took center stage during the recent Keynote 3 release on Friday, March 28, which stirred up a ton of chatter in the crypto space. The team broke down how their system works, laid out a clear development pipeline, and introduced features like the BlockDAG Academy.
The keynote wasn’t just a show—it gave a real look at what’s coming next for the network, and the market’s definitely paying attention. BlockDAG’s presale has already crossed $209.5 million, with BDAG’s price climbing from $0.001 to $0.0248—a 2,380% increase since Batch 1.
Big milestones like the Token Generation Event, mainnet launch, and multiple exchange listings are around the corner, which are expected to boost the BDAG coin’s value further. For anyone looking into the leading crypto to buy now, BDAG checks a lot of boxes—tech, traction, and most importantly, sky-high ROIs!
2. XRP (XRP): A Bridge Currency for Global Transactions
XRP is the native asset of the XRP Ledger, built to simplify global payments by enabling fast, low-cost currency exchanges. Created by Ripple Labs, its utility in bridging fiat and crypto makes it more than just a speculative token.
XRP is currently trading around $2.26, with analysts split between a bullish target of $3 and a potential correction to $1.07. With steady adoption in the payment sector and a history of long-term price growth, XRP continues to be a relevant option for those exploring the leading crypto to buy now.
3. Binance Coin (BNB): Utility Beyond the Platform
Binance Coin (BNB) began as a way to reduce trading fees on the Binance exchange, but it’s grown into a multi-use asset accepted for payments, travel bookings, and more. This utility, backed by one of crypto’s biggest platforms, supports its long-term relevance.
BNB is currently priced at around $630.79, with some analysts predicting it could cross $1,000 in the coming year. Its steady demand and essential role in Binance’s expanding ecosystem make BNB a strategic option for anyone researching the leading crypto to buy now.
Toncoin (TON) serves as the native cryptocurrency for The Open Network, a blockchain initially developed to integrate with Telegram’s messaging platform. It facilitates swift, eco-friendly transactions, enabling users to buy, send, and store funds efficiently.
Currently, Toncoin is trading around $3.96, with a 24-hour trading volume exceeding $384 million. Recent developments, including a $400 million fundraiser, have sparked optimism among analysts, with some forecasting a potential price increase of up to 60%. Given its growing adoption and technological advancements, Toncoin remains one of the standout cryptos to buy now.
The Wrap-Up
Each of these altcoins—XRP with its cross-border payment solutions, Binance Coin’s extensive utility within its exchange ecosystem, and Toncoin’s focus on decentralised transactions—brings unique strengths to the crypto landscape. However, BlockDAG leads the list as the leading crypto to buy now for several key reasons.
Its presale has impressively raised over $209.5 million, with the price climbing from $0.001 to $0.0248—a 2,380% increase since Batch 1. The recent Keynote 3 further boosted confidence, showcasing technological advancements and a clear roadmap. This combination of robust technology, strategic vision, and strong market interest positions BlockDAG as a compelling choice in the current crypto market.
Published: March 31, 2025 at 11:52 am Updated: March 31, 2025 at 11:52 am
by Ana
Edited and fact-checked:
March 31, 2025 at 11:52 am
To improve your local-language experience, sometimes we employ an auto-translation plugin. Please note auto-translation may not be accurate, so read original article for precise information.
In Brief
AI security is at risk as research reveals major vulnerabilities in financial AI agents, exposing over $140M in TVL to hidden threats through context manipulation attacks.
Sentient, the Open AGI Foundation, and Princeton University completed recent research that highlighted serious security flaws in AI agent frameworks. These flaws expose AI systems that manage financial transactions to exploitation, possibly placing over $140 million in Total Value Locked (TVL) at risk.
The study shows that attackers may control AI agents by inserting malicious data, allowing illegal transactions, and causing undesired behaviors. This study demonstrates how AI-powered financial management systems, which were developed for efficiency, may become great targets for hackers owing to weak security measures.
Exploiting AI Agent Frameworks
The study’s major emphasis was the ElizaOS framework, originally known as ai16z. AI bots in this system manage enormous financial assets, some of which surpass $25 million. Researchers revealed how attackers can bypass typical security measures by modifying agents’ memory and tool history.
EXPOSING MASSIVE VULNERABILITIES IN AI AGENTS: MILLIONS($) AT RISK
Case in point: elizaOS (just one example of the broader problem in agentic frameworks)
The Sentient research team and Princeton University researchers recently illustrated crucial gaps in the security of the… pic.twitter.com/mnAU0cUQNd
— Sentient (@SentientAGI) March 24, 2025
These kinds of attacks manipulate an agent’s context rather than its immediate prompts, making them more difficult to identify and avoid. Once compromised, these agents have the ability to make illicit transactions, spread malicious links on social media platforms like X and Discord, and behave in unpredictable ways.
An important finding from the study is the advent of “context manipulation attacks.” Unlike classic prompt-based attacks, these infiltrations do not require direct orders from the AI agent. Instead, attackers change the agent’s stored data, resulting in a deceptive historical context that impacts future decisions.
Even if a prompt looks secure, an agent may act on manipulated previous encounters, jeopardizing security. Attackers can also take advantage of the lack of cross-checking mechanisms in AI models, in which the system fails to verify if a requested action is within its set operational boundaries.
Weaknesses of Current Security Measures
Current security methods based on limiting prompts are ineffective against sophisticated attacks. Researchers discovered that directing an AI agent to “avoid unauthorized transactions” is insufficient since the robot’s decision-making is impacted by past context rather than current instructions. Multi-step and indirect assaults can get beyond these barriers, illustrating that security must be integrated at a deeper structural level rather than depending on surface-level limits.
The vulnerabilities found in ElizaOS are not isolated incidents. Many AI agent frameworks have similar flaws, as security duties are frequently assigned to developers rather than being included in the main system. Existing safety technologies are vulnerable to modern manipulation methods, necessitating the rapid implementation of fundamental security enhancements.
If these vulnerabilities are not addressed, financial AI agents on numerous platforms may remain vulnerable to abuse, resulting in financial losses and brand damage. Companies that use these frameworks may face regulatory attention if their AI-powered financial systems are hacked, worsening the dangers of insufficient security measures.
Building Secure AI Systems
Researchers recommend a shift in security policy, pushing for a more thorough integration of safety measures at the model level. Sentient is developing solutions such as the Dobby-Fi model, which is supposed to serve as a personal auditor. This approach encourages financial prudence by rejecting suspicious transactions and highlighting dangerous behavior.
Unlike previous methods that rely on external prompts, Dobby-Fi provides security through built-in value alignment. This strategy intends to eliminate dependency on external security fixes and mitigate vulnerabilities caused by human oversight by incorporating financial prudence directly into the AI’s design.
Beyond enhancing individual models, developing safe AI agent frameworks is crucial. The Sentient Builder Enclave provides an architecture for developers to build agents with security as the foundation. Organizations can reduce the dangers of unauthorized decision-making and financial misconduct by embedding strong security features directly into agent designs. A safe AI system must not only identify but also actively resist future manipulation efforts, which necessitates continual monitoring and reinforcement learning to adapt to evolving threats.
AI agents play an increasingly important role in financial institutions, and safeguarding these frameworks must become a primary concern. The findings highlight the critical need for models that are fundamentally aligned with security best practices rather than depending on external protections.
With proactive development and the use of safe frameworks, the AI community can create robust systems that protect financial assets from sophisticated cyber attacks. Companies engaging in AI-powered financial management should emphasize security at the very beginning, ensuring that trust and dependability remain key to their operations.
Disclaimer
In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.
About The Author
Victoria is a writer on a variety of technology topics including Web3.0, AI and cryptocurrencies. Her extensive experience allows her to write insightful articles for the wider audience.
More articles
Victoria d’Este
Victoria is a writer on a variety of technology topics including Web3.0, AI and cryptocurrencies. Her extensive experience allows her to write insightful articles for the wider audience.
Recently, the renowned integrated trading platform Global Assets officially launched its new AI intelligent trading system, aiming to enhance global trading efficiency through technological innovation, optimize user experience, and contribute to the creation of a secure and efficient global trading platform. The introduction of this new system marks a significant step for Global Assets in the field of smart finance and further solidifies its leading position in the global market.
Technology-Driven, Opening a New Chapter in Intelligent TradingAs digitization and intelligence penetrate deeper, the demand for technology in the trading market is ever-increasing. The AI intelligent trading system launched by Global Assets integrates cutting-edge technologies such as big data analysis, machine learning, and blockchain, aiming to provide users with intelligent and automated trading services that reduce the uncertainties brought about by human factors.
ntelligent Market Analysis: The system can automatically process and analyze vast amounts of market data, helping users make more informed trading decisions.
Millisecond Trading Execution: Utilizing advanced algorithms to enhance transaction speed and efficiency, ensuring precise timing in trades.
Optimized Risk Control: The intelligent system dynamically adjusts strategies to mitigate the adverse impact of market fluctuations on trading.
The release of this intelligent system allows both novice and professional traders to participate in the market more easily through advanced technology, enhancing their trading experience.
Diverse Trading Ecosystem to Meet Global User NeedsAs an international integrated trading platform, Global Assets provides users with a one-stop trading solution by covering a variety of asset classes. Whether it’s digital assets, stocks, commodities, or other financial products, users can easily manage and configure everything on a single platform.
Digital Asset Trading: Supports various mainstream digital currencies, helping users keep pace with the development of blockchain technology.
Commodities and Stock Market Access: Covers popular commodities such as gold and crude oil, as well as major global stock markets, meeting diverse investment needs.This diversified trading ecosystem not only enhances market liquidity but also provides global users with more investment opportunities and flexibility.
Empowering Asset Management Efficiency with Blockchain TechnologyTo further optimize user asset liquidity, Global Assets actively explores the application of blockchain technology in finance. Through smart contract technology, the platform has achieved comprehensive improvements in asset safety, transparency, and liquidity.
Smart Contract-Driven: The trading process is transparent and traceable, avoiding the intermediary risks seen in traditional finance.
Rapid Approval and Low Costs: Compared to traditional financial services, blockchain technology greatly reduces transaction costs and shortens processing times.This technological innovation not only brings users higher capital efficiency but also sets a new benchmark for the digital development of financial markets.
A Trusted Global Trading PlatformIn terms of security and compliance, Global Assets always adheres to industry high standards to ensure the safety of user funds and information. The platform employs bank-level encryption technology, combined with multiple identity verifications and real-time risk monitoring, to ensure a stable and reliable trading environment.Additionally, Global Assets boasts a global user service network, providing 24/7 customer support, dedicated to delivering a convenient and worry-free trading experience to every user.
Driving the Future of Smart FinanceGlobal Assets’ AI intelligent trading system not only showcases the platform’s strength in technological innovation but also demonstrates its foresight in the intelligent development of global financial markets. In the future, Global Assets will continue to delve into the smart finance sector, providing users with more valuable trading services and contributing to the sustainable development of the global trading market.
Media Contact
Company Name: Global Assets
Website: https://global-assets.com
Contact: Markus Johann Fischer
Disclaimer: The information provided in this press release is not a solicitation for investment, nor is it intended as investment advice, financial advice, or trading advice. It is strongly recommended you practice due diligence, including consultation with a professional financial advisor, before investing in or trading cryptocurrency and securities.
About Web3Wire Web3Wire – Information, news, press releases, events and research articles about Web3, Metaverse, Blockchain, Artificial Intelligence, Cryptocurrencies, Decentralized Finance, NFTs and Gaming. Visit Web3Wire for Web3 News and Events, Block3Wire for the latest Blockchain news and Meta3Wire to stay updated with Metaverse News.
Here’s a look at what celebrities have been up to as of late!
Doechii performed “Doo Wop (That Thing)” at the Fugees concert in Miami, Florida in a custom Levi’s® cropped Original Trucker Jacket and 517™ Bootcut Jeans.
Selma Blair attended the Vanity Fair Oscars Party in Beverly Hills, California in the Betsey Johnson Cruze Heel.
Zooey Deschanel attended the Vanity Fair Oscars Party in Beverly Hills, California in a custom Patou gown and Simon G. Jewelry and a beauty look created by makeup artist Katey Denno with Biossance products.
Brooke Shields celebrated Black Tap’s 10th anniversary with special shakes in New York City.
Lil Nas X arrived to his pop-up experience at The Box in New York City in a pink Jeep Wrangler to celebrate his single “Hotbox’.
Rebecca Gayheart attended an exclusive dinner party hosted by celebrity facialist Shani Darden at San Vicente Santa Monica in Santa Monica, California to celebrate the launch of the Shani Darden Skin Care Rescue Serum With 10% Azelaic Complex.
Edgar Ramirez and Marissa Bode prepped their skin for the Oscar Awards in Hollywood, California with The Method by Augustinus Bader by celebrity esthetician Lord Gavin McLeod-Valentine.
Sofia Richie attended the Vanity Fair Oscars Party in Beverly Hills, California with a beauty look done by celebrity makeup artist Emily Cheng with Armani beauty products.
Maluma took the stage in London, England in two looks from SIMKHAI’s Men’s Pre-Fall 2025 and Spring Summer 2025 collections.
Marc Anthony attended the Zouk Los Angeles grand opening preview in West Hollywood, California hosted by Sam Nazarian, founder and CEO of sbe, Hui Lim, and CEO of Zouk Group.
Hailey Bieber headed to dinner at Sushi Park in West Hollywood, California in Otra Hazel Sunglasses and enjoyed a workout at the Alo Wellness Club in Beverly Hills, California in Alo Yoga’s Airbrush One and Done Onesie in Steel Grey.
Rachel Bilson snapped a selfie for Instagram in RIXO’s CLARICE dress.
Tom Brady teamed up with Hertz for the Win a Tom Brady Used Car ad, where fans can win an autographed Cadillac XT5.
Kevin Bonner & Alex Monto for Hertz
Jhené Aiko attended the Cult Gaia Nowruz 2025 Persian New Year celebration in Beverly Hills, California dressed in the Cult Gaia: Ashika Gown and Mercer Mini Shoulder Bag.
Brittany Cartwright attended Chain’s event with Jameson Whiskey for The St. Patrick’s Day French Fry Showdown at The Chain House in Los Angeles, California, where attendees enjoyed all-you-can-eat french fries, Irish Root Beer, and Minty MockRock Slushies.
Kim Cattrall shared her love for the Lancôme Idôle Flutter Extension Lengthening Mascara on Instagram.
Cardi B posed in the black Angelus Zipper One Piece by Matte Collection on Instagram.
Zoe Saldaña attended the Oscar Awards in Hollywood, California with a beauty look created by celebrity makeup artist Vera Steimberg with Armani beauty products.
Halsey enjoyed a stroll in Los Angeles, California in the black Albertine Cardigan Petal & Pup. The singer also posed on Instagram in the black Cersi Knit Sweater by Petal & Pup and snapped another selfie in the Zero-G Wirefree Lift Up Bra from Pepper.
Dylan Efron appeared on The Kelly Clarkson Show, Watch What Happens Live with Andy Cohen, and The Tonight Show Starring Jimmy Fallon in New York City in the Simon G Men’s Titanium Chain Link Necklace.
Sofia Vergara hit the America’s Got Talent red carpet in Los Angeles, California in a racing jumpsuit from Nadine Merabi.
Rachel Sennott attended the Oscar Awards in Hollywood, California with a beauty look created by celebrity makeup artist Lilly Keys with Armani beauty products, including the brand’s new Armani beauty Vertigo Lift Mascara.
Mindy Kaling attended the Oscar Awards in Hollywood, California with a beauty look created by celebrity makeup artist Alyssa Marie with Jouer Cosmetics products.
Lady Gaga was out and about in New York City in a fur vest and Sheertex tights and a leather jacket and Sheertex tights.
Katie Holmes strolled in New York City in the VIVAIA Flat Pro.
Kylie Jenner picked up the skincare must-haves at the Medicube Glowland LA pop-up in Los Angeles, California, which celebrated the brand’s Booster Pro device, partnership with TikTok Shop and Out-of-Home advertising for Super Brand Day, and their Amazon Big Spring Sale.
Michael Simon
Gisele Bündchen enjoyed a stroll in Miami, Florida in the Alo Yoga High-Waist Airlift Legging in Gravel.
Da’Vine Joy Randolph attended the Oscar Awards in Hollywood, California with a beauty look done by celebrity makeup artist and Lancôme Global Makeup Artist Sheika Daley with Lancôme products.
Ariana Grande attended the Oscar Awards in Hollywood, California with a beauty look created by celebrity makeup artist Michael Anthony with r.e.m. beauty products.
Kelly Clarkson appeared on The Kelly Clarkson Show in New York Cityin the Nadine Merabi Simone Black Dress.
Meghan Markle debuted her Netflix show, With Love, Meghan, and wore Logan Hollowell jewelry and the Bleusalt Perfect T in the series. The As Ever founder also featured the SAINT JANE Luxury Lip Oil and the Medicube Collagen Jelly Cream on her Shopmy link.
Emma Stone and Margaret Qualley attended the Oscar Awards in Hollywood, California and showed off hair looks created by celebrity hairstylist and Schwarzkopf Professional’s U.S. Creative Director of Color & Technique, Tracey Cunningham.
Tate McRae appeared on Saturday Night Live with a hair look done by celebrity hairstylist Chad Wood who used the Emi Jay Angelstick, Aura Hair Mist, Boar Bristle Brush, Halo Hair Oil, and Popstar clips to create it.
Khloe Kardashian shared her morning essentials on Instagram, which included the Omi Hair Growth Peptide Gummies.
Chris Hemsworth posed on Instagram in the Alo Yoga Elemental Full Zip Jacket.
Gigi Hadid starred in the havainas campaign featuring the Brazil Logo and Slim Point designs. The model also attended the Le Grand Dîner du Louvre in Paris, France with a hair look created by celebrity hairstylist Dimitris Giannetos and showed off Hairspray inspired looks done by the hair guru for her Vogue cover shoot.
Nicole Richie was spotted in RIXO’s SANDRINE slip dress in daisy jacquard blue.
Whoopi Goldberg attended the Audio Publishers Association’s 30th Annual Audie Awards at Pier 60 in New York City.
Kristina Bumphrey/Shutterstock for the Audio Publishers Association/Audie Awards
Monica Barbaro attended the Oscar Awards in Hollywood, California and showed off a hair look created by celebrity hairstylist Owen Gould with Kristin Ess Hair tools.
Scarlett Johanson attended the Oscar Awards in Hollywood, California and had her skin prepped by celebrity makeup artist Mary Phillips with products from The Outset.
Paris Hilton attended the Vanity Fair Oscars Party in Beverly Hills, California in a Brilliant Earth necklace and ALDO’s Stessy 2.0 pump.
Lauren Graham appeared on The Tonight Show Starring Jimmy Fallon in New York City in the Nadine Merabi Kira Blazer.
Alex Cooper hosted a multi-day event at SLS South Beach in Miami, Florida to celebrate Unwell Network with Unwell Hydration, White Claw, Crocs, and Bondi Sands for their Sunny SPF range.
Justine Lupe attended the Vanity Fair Oscars Party in Beverly Hills, California with a beauty look created by celebrity makeup artist Tracey Levy with Burt’s Bees products and a hair look created by celebrity hairstylist and Schwarzkopf Professional’s U.S. Creative Director of Color & Technique, Tracey Cunningham.
Carrie Underwood posed on Instagram in the black Fulvia Cap Toe Pump by VALENTINA RANGONI and starred in a photoshoot for TV Guide Magazine in the Ethereal Waves Cropped Jacquard Blazer and Mystic Wave Jacquard Trousers by Rastah.
Cazzie David attended the Vanity Fair Oscars Party in Beverly Hills, California in the white Layla Dress by Heli Kalkstein.
Brooks Nader enjoyed a stroll in Los Angeles, California in the Hudson x Brooks Nader Brooks Low & Loose Jean in slate grey ahead of her collaboration launch with the brand.
Patrick Schwarzenegger and his fiancée Abby Champion headed to the airport in Los Angeles, California in sets from Alo Yoga.
Jenna Ortega attended a Pre-Oscars party in Beverly Hills, California in the black Cernobbio Leather Belt in Black by ATP Atelier. The actress also attended the Death Of A Unicorn afterparty in New York City in the LOUNGE Tailored Waistcoat and Tailored Turn-Up Trousers and the premiere of the film in a Simkhai dress from the designer’s Fall Winter 2025 collection.
Brenda Song celebrated Armani beauty’s Luminous Silk collection in West Hollywood, California, where guests enjoyed drinks, light bites, a DJ, and shade-matching by celebrity makeup artists.
Charley Gallay/Getty Images for Armani beauty
Anitta celebrated the True Religion spring 2025 collection and Own Your True platform at Zero Blond in New York City.
Kim Kardashian attended the Vanity Fair Oscars Party in Beverly Hills, California in a white Balenciaga gown, Lorraine Schwartz diamonds, and a beauty look created with SKKN BY KIM.
Rachel Brosnahan attended the Vanity Fair Oscars Party in Beverly Hills, California in a Brilliant Earth necklace.
Shay Mitchell attended the BÉIS human claw machine activation filled with exclusive BÉIS products at Westfield Century City in Los Angeles, California, ahead of popping up at Bloomingdale’s in Los Angeles, California, New York City, Long Island, New York, and Chiago, Illinois.
Demi Moore attended the Oscar Awards in Hollywood, California with a hair look created by celebrity hairstylist Dimitris Giannetos.
Gal Gadot attended the Snow White premiere at Disneyland in Anaheim, California in a Simkhai dress.
Iris Apatow attended the Vanity Fair Oscars Party in Beverly Hills, California with hair looks created with Kristin Ess Hair tools.
Olivia Rodrigo touched up her lipstick with the Lancôme L’Absolu Rogue Cream Lipstick in 132 Caprice De Rouge while performing at Lollapalooza in Chicago, Illionois.
Julia Garner, Zoey Deutch, Lindsay Lohan and more attended the Vanity Fair Oscars Party in Beverly Hills, California with hair looks created by celebrity hairstylist and Schwarzkopf Professional’s U.S. Creative Director of Color & Technique, Tracey Cunningham.
Lupita Nyong’o and Lily Rose Depp attended the Oscar Awards in Hollywood, California with hair looks created with Olivia Garden hair tools.
Emma Roberts posed in white Etnia Barcelona x Casa Batlló sunglasses on Instagram.
Emma Roberts/Instagram
Sydney Sweeney starred in the campaign for the LANEIGE Bouncy & Firm Serum, which promotes plump and firm skin with micro-encapsulated technology, including peony and collagen complex, peptide water, RE.D flavonoid, and niacinamide.
Adrien Brody got ready for the Oscar Awards in Hollywood, California with Lavazza Coffee before arriving to the show in a Jeep Grand Wagoneer.
Victoria Beckham designed a Bioderma Sensibio H20 Micellar Wate bottle to celebrate the 30th anniversary of the product.
Mikey Madison attended the Oscar Awards in Hollywood, California with a beauty look created by celebrity makeup artist Melissa Hernandez with Armani beauty products and Tweezerman products.
Gracie Abrams partnered with Hourglass Cosmetics as their Global Brand Partner to spotlight the brand’s expanded complexion offering.
Anthony Mackie attended a comedy night at Gravitas in Beverly Hills, California.
Garcelle Beauvais appeared on Sherri in New York City in the Nadine Merabi Tianna Jumpsuit.
Jessica Alba showed off her glam look done by celebrity makeup artist Iván Gómez with ILIA Beauty’s Lip Sketch Hydrating Lip Crayon in Pampas.
Leslie Bibb and Michelle Monaghan showed off their blonde hair looks on season three of The White Lotus done by celebrity hairstylist and Schwarzkopf Professional’s U.S. Creative Director of Color & Technique, Tracey Cunningham.
Katie Couric celebrated the launch of celebrity esthetician Amy Peterson’s skincare line, Lenox and Sixteenth, featuring two products that provide visible results that mirror in-office treatments, at San Vicente Bungalows in West Hollywood, California.
Paige DeSorbo hosted the Vanity Fair Oscars Party Red Carpet in Beverly Hills, California with a hair look done by celebrity hairstylist Mitchell Ramazon with ghd tools.
Jisoo teamed up with Alo for her second fashion and wellness campaign with the brand, which teased the upcoming opening of Alo’s six-story flagship in Dosan Park, Seoul.
Tom Schirmacher
Lana Condor and Sheryl Lee Ralph attended the Elton John AIDS Foundation’s Academy Awards Viewing Party in West Hollywood, California in jewelry by Simon G.
Kathy Hilton and Elizabeth Bitsie Tulloch both attended the Elton John AIDS Foundation’s Academy Awards Viewing Party in West Hollywood, California in the alice + olivia gold Eleonora Mini dress.
Katy Perry attended a Mardi Gras celebration in New Orleans, Louisiana in the Betty 31 Leather Sandals in Metallic Purple by INGILIZ.
Selena Gomez attended the Oscar Awards in Hollywood, California with a manicure done by celebrity nail artist Tom Bachik with the Tweezerman x Tom Bachik Ultimate Nail Care Set. The singer also posed on Instagram in the black Otra Lulus sunglasses and rocked the Cult Gaia Elory Sweater and Sudi Knit Pant in her music video for “Younger and Hotter Than Me.”
Kendall Jenner attended the Vanity Fair Oscars Party in Beverly Hills, California in a vintage Mugler dress, Lorraine Schwartz jewelry, and Jimmy Choo shoes. The model also shot a campaign for L’Oreal in Paris, France in Thursday Boots penny loafers.
Joey King attended the Vanity Fair Oscars Party in Beverly Hills, California with a hair look done by celebrity hairstylist Dimitris Giannetos.
Nicky Hilton appeared on the Morning After Series on SUPERWOMEN with Rebecca Minkoff and Candace Bushnell to discuss dating, love, and how Sex and the City influenced her.
Alessandra Ambrosio attended the Vanity Fair Oscars Party in Beverly Hills, California in a Tony Ward dress paired with jewelry from Cartier, Joseph Saidan, and Etho Maria.
Reese Witherspoon strolled in New York City in the Etnia Barcelona x Casa Batlló sunglasses.
Jasmine Saunders took to Instagram to show off her workout routine at Hot Pilates in West Hollywood, California.
Helena Christensen attends the Vanity Fair Oscars Party in Beverly Hills, California in the Hourglass Phantom Volumizing Glossy Balm in Desire.
Ashley Graham worked out with Kira Stokes, founder of the Kira Stokes Fit App and creator of Stoked Method, in New York City. The fitness trainer also taught the Stoked Muscle up & Shred class at the Glow-up pop-up studio in New York City in an outfit from lululemon’s new women’s collection.
Bella Hadid posed on Instagram in the Frankies Bikinis Frank Gingham Halter Bikini Top and Dove Gingham Bikini Bottom. The model also strolled in New York City in VIVAIA’s Cristina Lace-Up Derby Flats in light gold.
Bella Hadid/Instagram
Ashley Tisdale celebrated the launch of Being Frenshe Hair Wellness at The Santa Monica Proper Hotel in Santa Monica, California, where attendees enjoyed scalp massages and wellness experiences.
Snoop Dogg performed at the Neutrogena x AIRE Health afterparty in Orlando, Florida.
Chris Brown performed at Zouk Los Angeles by sbe and Zouk Group in Los Angeles, California.
Elsa Hosk teamed up with GIA BORHINI to launch a footwear collaboration with her brand Helsa, featuring strappy sandals and everyday footwear.
Dolores Catania appeared on a podcast episode of Superwomen with Rebecca Minkoff.
Joey Fatone and Chris Kirkpatrick enjoyed dinner at BLACKBARN in New York City in Chef Doherty’s dining room.
Madison LeCroy starred in Kristin Ess Hair’s first television commercial, which aired during part one of the Southern Charm reunion.
Rae Sreummurd performed in front of El Grupo SN’s Nathan Leong at Somewhere Nowhere Rooftop & Lounge in New York City.
Pauline Chalamet attended the Oscar Awards in Hollywood, California with a beauty look created by celebrity makeup artist Lisa Aharon with Burt’s Bees products. The actress also starred in Patou’s first bridal capsule, Céromonie.
YG and Sexyy Red starred in the True Religion spring 2025 Own Your True campaign featuring oversized proportions, destructed denim, heritage stitching, authentic worn-in washes, camo prints, and the incorporation of the True Religion Buddha.
Megan Moroney announced her partnership with St. Tropez to celebrate the launch of the Sunlit Skin and Express Bronzing Mousse.
Ciara Miller attended the Live Más LIVE Summit at the Brooklyn Paramount in Brooklyn, New York on March 4, where over 30 bold menu innovations were revealed, including Crispy Fajitas, Queso Fundido Rolled Chicken Taquitos, a Short Rib Chile Relleno Burrito, a Brisket Taco, Poutine Fries, a Ube Strawberry Cookie, a Mexican Pizza Empanada, a Mini Taco Salad, a Tacodilla, a Salted Caramel & Toffee Cream Empanada Bite, and more.
Ciara Miller/Instagram
Merle Dandridge attended The Last of Us season two premiere at TCL Chinese Theatre in Hollywood, California in the High Neckline Satin Evening Dress (Model Number 2339) in emerald by Oksana Mukha.
Coco Gauff attended the Oscar Awards in Hollywood, California with a hair look created by celebrity hairstylist Dhairius Thomas with Hairitage hair care tools.
Anok Yai attended the Oscar Awards in Hollywood, California with a hair look created by Fenty Hair Global Stylist Ursula Stephen with Fenty products.
Grace Nader snapped a selfie for Instagram in the Willow Top in Cinnamon Bark by Atelier Solana.
JuJu Watkins starred in NYX Professional Makeup’s Make Them Look campaign featuring the brand’s Butter Gloss, Epic Ink Waterproof Nudes Liquid Eyeliner + Epic Wear Waterproof Eyeliner Stick, and The Brow Glue.
Kellie Gerardi starred in the Ryka campaign to celebrate their Podflow collection.
Charlotte Lawrence attended the Oscar Awards in Hollywood, California with hair looks created by celebrity hairstylist and Schwarzkopf Professional U.S. Hair Color Trend Ambassador, Jacob Schwartz.
Alexa Santamaria and Lino Troisi attended the Temptation Island viewing party hosted by Elevate Agency at Gravitas in Beverly Hills, California.
Julia Haart celebrated the launch of Body by Julia’s PowerBond Pro Collection featuring PowerBond Micro-Dot Technology with a dinner at The Belvedere at The Peninsula Beverly Hills in Beverly Hills, California.
Nazanin Mandi posed in the Leopard Bohemian Set by Maison Riché on Instagram.
Rachel Zegler posed on Instagram in the green SeaVees Acorn Trainer while in Tokyo, Japan to promote Snow White and rocked the Candy Apple Red style in Spain. The actress also appeared on Jimmy Kimmel Live! in Betsey Johnson heels in New York City and carried the Cult Gaia Florence Clutch while strolling New York City.
Rachel Zegler/Instagram
Blanca Blanco attended the Elton John AIDS Foundation’s Academy Awards Viewing Party in West Hollywood, California in the 2306 Lace Dress by Oksana Mukha.
Celebrity stylists Danielle and Alix celebrated the launch of ASTR The Label’s spring collection in ASTR The Label looks at 1 Hotel West Hollywood in West Hollywood, California.
TikTok star Rach a.k.a. @urcooleryoungersister posted a video about Baublebar’s Custom Slider Bracelet, which received 6.5 million views in 24 hours and increased Baublebar’s sales by 4000%.
June Squibb attended the Oscar Awards in Hollywood, California in a custom Johnny Was dress.
Amelia Dimoldenberg attended the Oscar Awards in Hollywood, California with a beauty look done by celebrity makeup artist Tami El Sombati with Tatcha products.
Leah Lewis attended the Elton John AIDS Foundation’s Academy Awards Viewing Party in West Hollywood, California in the silver Anya Heel by Femmes Sans Peur.
Chandler Kinney attended the Elton John AIDS Foundation’s Academy Awards Viewing Party in West Hollywood, California in the Strapless Bubble Mini by Rita Vinieris.
Delaney Childs attended the Eva NYC brand renovation launch party at Public Records in Brooklyn, New York.
Celebrity esthetician Mimi Luzon hosted a beauty suite at The Peninsula Beverly Hills in Beverly Hills, California ahead of The Academy Awards to prep her clients’ skin with the De No Age Treatment, the Ultimate Red Carpet Treatment, Morpheus8, and the New Glow Treatment.
Rebecca Minoff and her daughter Bowie Lou hosted the Jakks Pacific launch of the Tote-ily Teenies in New York City.
Monastery Made founder Athena Hewett partnered with The Spa at Chelsea Hotel in New York City for a residency where she will offer facial treatments with massage technique, technology, and extractions.
Kailyn Lowry sat down with Camella on the Teen Mom alum’s Barely Famous podcast on her KILLR Network.
Ubah Hassan attends the Maison Francis Kurkdjian KURKY Eau de Parfum launch event at White Space in New York City.
Sansho Scott/BFA.com
Hair experts Abbey Brookee, Clayton Hawkins, Eric Vaughn, Glen Oropeza, Kendra Alia, Maggie Hancock, Marissa Marino, Pekela Riley, and Sal Salcedo were announced as pros for the amika Stylist Collective.
Nick Barrotta celebrated the premiere of Duplicity at The Ivy Kitchen and Bar in Huntington, New York with a glass of Santa Almagia Mezcal.
DC The Don performed at Rolling Loud in Los Angeles, California in a custom look by Ksubi and the rapper’s brand Letter 5.
Celebrity hairstylist Justine Marjan celebrated Good Hair Day with ghd at Flore Los Angeles in Los Angeles, California, where guests enjoyed personalized, dry styling appointments and received expert hair tips.
Nathalia Maia, founder of Kura Klub, celebrated the launch of their three signature tea blends including Energy Glow, Metabolism Detox, and Dreamy Calm, at Petit Ermitage in West Hollywood, California, where Cacio e Pepe Founder and tarot reader Danielle Mainas gave guests personalized tarot readings and signed up for appointments for Chakra Alignment Lymphatic Drainage by IMD Beauty.
Siff Haider, Arrae co-founder, and Taylor Frankel, NUDESTIX co-founder, hosted an intimate dinner in Los Angeles, California in celebration of female founders and industry leaders in the beauty and wellness industries.
Marysol Patton celebrated her birthday with Alexia Nepola, Lisa Hochstein, and Kiki Barth at Maple & Ash Miami in Miami, Florida.
Tatyana Ali celebrated Women’s History Month by partnering with D’IYANU and Baby Yams. The actress also appeared on the Tamron Hall Show in New York City in the Uyai Blazer and Talia Pant in black purple mudcloth.
QUAY teamed up with STUDS at Studs Studio at Westfield Century City in Los Angeles, California, where attendees stocked up on new sunglasses, received complimentary ear piercings from expert piercers, and enjoyed special treats from La La Land Kind Cafe.
WSS hosted the Mid City Mercado x Tienda Superstar event in Los Angeles, California, where guests customized Superstar II shoes with exclusive workshops and explored over 20 vendors.
Levi’s® celebrated the Levi’s® x Sonic Youth Band Tee at 194 Local in Los Angeles, California.
Thrive Causemetics founder Karissa Bodnar celebrated the brand’s 10th anniversary by launching the limited-edition Anniversary Vault Collection.
Kelley Flanagan celebrated the launch of Kristin Ess Hair’s new line, Kristin Ess+, at Dirty French in New York City, where guests enjoyed branded cocktails, hors d’oeuvres, Tinsel by Nik hair tinsels, a live DJ set by Maddi Reese, and more.
Bre Johnson/BFA.com
Hair experts Abbey Brookee, Clayton Hawkins, Eric Vaughn, Glen Oropeza, Kendra Alia, Maggie Hancock, Marissa Marino, Pekela Riley, and Sal Salcedo were announced as pros for the amika Stylist Collective.
Kailyn Lowry sat down with Camella on the Teen Mom alum’s Barely Famous podcast on her KILLR Network and attended the premiere of The Last Breath in New York City.
DC The Don performed at Rolling Loud in Los Angeles, California in a custom look by Ksubi and the rapper’s brand Letter 5.
Celebrity hairstylist Justine Marjan celebrated Good Hair Day with ghd at Flore Los Angeles in Los Angeles, California, where guests enjoyed personalized, dry styling appointments and received expert hair tips.
Nathalia Maia, founder of Kura Klub, celebrated the launch of their three signature tea blends including Energy Glow, Metabolism Detox, and Dreamy Calm, at Petit Ermitage in West Hollywood, California, where Cacio e Pepe Founder and tarot reader Danielle Mainas gave guests personalized tarot readings and signed up for appointments for Chakra Alignment Lymphatic Drainage by IMD Beauty.
Celebrity fitness trainer Kira Stokes taught the Stoked Muscle up & Shred class at the Glow-up pop-up studio in New York City in an outfit from lululemon’s new women’s collection.
Siff Haider, Arrae co-founder, and Taylor Frankel, NUDESTIX co-founder, hosted an intimate dinner in Los Angeles, California in celebration of female founders and industry leaders in the beauty and wellness industries.
Jesse Solomon released his song “Into My Own,” ahead of releasing a single every month throughout 2025.
CG5 concluded the Project U Move series ahead of the premiere in Los Angeles, California on April 1.
Vita Kari showcased work at two exhibitions in Los Angeles, California.
Mario Dedivanovic celebrated the launch of the Makeup by Mario Master Mascara at Jac’s in New York City.
John Rubinstein, Ben Vereen, and Stephen Schwartz hosted a conversation at the SVA Theatre in New York City after guests enjoyed a screening of the Pippin – 50th Anniversary Concert to celebrate the 10th anniversary of BroadwayHD.
Amanda Frances announced the re-opening of her financial empowerment sessions, The Mastermind.
Daniel Bennett attended Diplo’s Run Club in Venice Beach, California.
Brian Littrell, Nick Carter and Kevin Richardson checked out John Hunter Nemechek’s racing helmet at Las Vegas Motor Speedway in Las Vegas, Nevada.
Courtesy of LEGACY MOTOR CLUB
Caroline Vazzana attended a celebration of Mexican Modernism and Horticulture at the New York Botanical Garden Annual Orchid Dinner at the Plaza Hotel in New York City.
Lindsay Brewer took the podium for her first race with RAFA in the 2025 Lamborghini Super Trofeo North America Circuit.
Leilani Green attended the Clarins Icons exclusive event in Los Angeles, California.
Kat James attended the New You Beauty Awards as an official ambassador of the magazine in Miami, Florida.
Trisha Paytas co-hosted an exclusive Just Trish podcast episode with Spill Sesh.
Katie Austin celebrated the seven-year anniversary of the Katie Austin Fitness App.
Jeff Wittek released his two-part documentary, CAN’T KILL ME, as a continuation of his Streamy Award-winning series.
Cindy Kimberly stepped out in Lake Como, Italy in the Nana Jacqueline Natalia Jumpsuit.
Duff McKagan and Susan Holmes McKagan announced the premiere dates of their Three Chords and The Truth Radio Show.
Elizabeth Weber held a virtual talk about her Content Club with students at Boston University in Boston, Massachusetts.
Bollare hosted the Bollare Desert Dreams Styling suite in Los Angeles, California, where guests stocked up on festival must-haves from 12th Tribe, Gymshark, Junk Food Laneige, Sunday Riley, TJ Swim, Show Me Your Mumu, FENTY, Face Haus, Pixi, and Urban Decay.
The Last of Us celebrated the season two premiere by teamaking up with Alice Mushrooms for an Alice pop-up truck to hand out their functional mushroom chocolate across Los Angeles, California.
Ally Lewber attended Lulus Prom Night at Lulus Melrose in West Hollywood, California, where guests enjoyed drinks and prom portraits in dresses from the brand’s prom collection ahead of unveiling their spring 2025 wedding trend report.
Tsarina Merrin for Lulus
Abby Baffoe attended the TRESemmé brand trip to Jackson Hole, Wyoming.
Steph Shep attended a game night in Los Angeles, California to celebrate the launch of Aimee Song’s collaboration with Lulu and Georgia filled with curved accent chairs, textured rugs, and statement-making lighting pieces.
Mackenzie Ziegler starred on the cover of the Modeliste Magazine March 2025 issue.
Isabel Vita, founder of Dolce Glow, celebrated the launch of Sunnee BAEskin, her second self-tanning brand.
Alexa Serowik celebrated her bachelorette party by taking a party bus from Long Island, New York to Maison Close in New York City in a crystal netted dress by Lee Petra Grebenau.
QUAY teamed up with STUDS at Studs Studio at Westfield Century City in Los Angeles, California, where attendees stocked up on new sunglasses, received complimentary ear piercings from expert piercers, and enjoyed special treats from La La Land Kind Cafe.
Levi’s® celebrated the Levi’s® x Sonic Youth Band Tee at 194 Local in Los Angeles, California.
Thrive Causemetics founder Karissa Bodnar celebrated the brand’s 10th anniversary by launching the limited-edition Anniversary Vault Collection.
SPRWMN launched leather must-haves including a bomber jacket, biker jacket and blazer with prices ranging from $995 to $1595.
La La Land Kind Café teamed up with LANEIGE for a second limited-edition collaboration to celebrate the launch of LANEIGE’s Bouncy & Firm Serum with the Bouncy & Firm Cherry Collagen Latte as well as co-branded merchandise available at The Grove in Los Angeles, California, where a portion of proceeds will benefit the Los Angeles Fire Department Foundation.
MOON and Sprinkles celebrated the launch of the new MOON x Sprinkles Electric Toothbrush and Birthday Cake Toothpaste at Sprinkles Beverly Hills in Beverly Hills, California, where guests enjoyed cupcake decorating, a custom charm bar station, and more.
Iris & Romeo launched the Weekend Skin Lip SPF 30, a mineral SPF 30 pigmented lip balm-oil hybrid that provides hydration and protects against sun damage.
Barbie x Jade Carey released a one-of-a-kind doll collaboration with the help of SMITH&SAINT.
Jade Lily recreated the 1950s Roger Lingerie series for her bridal photos.
Cassidy Cooper
edyson launched their spring collection filled with cuffed-up denim, buttery yellow styles, and boho-chic pieces.
PrettyLittleThing reinvented their digital look with A Legacy In Progress and launched two new collections including PLT Label and New Beginnings.
Olive & June launched their Wild at Heart collection for spring filled with seven new nail polish shades, two new press ons, and a western-themed mani system.
Beautyblender launched the limited-edition High Tea Blender for $20 after being used at LoveShackFancy’s New York Fashion Week show in New York City.
LOUNGE launched its first ready-to-wear collection, The Debut, filed with 32 pieces including blazers, dresses, separates, and more with suede, shearling, houndstooth, and more details.
DedCool launched the Mochi Milk fragrance with notes of peach nectar, incense, jasmine, Australian sandalwood, amber, and musk.
Baobab Collection launched the Côte d’Azur collection filled with scented candles and fragrance diffusers inspired the South of France.
Costa Brazil relaunched the Face Serum featuring hyaluronic acid, açai and Brazilian botanicals to help with brightness, moisture, and fine lines. The brand also relaunched the Kaya Anti-Aging Face Oil to moisturize skin for up to twenty-four hours with Kaya, Cacay, and Breu resin to improve skin firmness, smooth fine lines, and more.
QUAY launched their spring collection filled with bold frames, pastels, oversized statement pieces, sleek metals, and more.
alice + olivia took over Forty Carrots Café at Bloomingdale’s in New York City to offer a custom Stace Face yogurt along with pop-up events including a branded bouquet flower bar, dried flower bouquet making and floral cocktails, a floral pretzel cart, and a pressed flower illustrator and floral lavender matcha cart with Bluestone Lane in celebration of the brand’s spring 2025 collection.
Peter Thomas Roth launched the Water Drench Hyaluronic Jelly Moisturizer to reduce the look of pores, shine, and excess oil with a matte finish.
Firestone Walker Brewing Company launched the WE LOVE LA Wildfire Relief Beer and will be donating proceeds to the United Way’s Wildfire Response Fund.
Kering Eyewear hosted a landmark sales campaign and Maui Jim party in New York City during New York’s Eyewear Design Week.
SaltDrop founder Dino Malvone celebrated the studio’s three-year anniversary in New York City in the SaltDrop merch collection.
SaltDrop
Summer Fridays launched the Jet Lag Eye Patches to help hydrate and soothe dry skin, and de-puff the look of the under-eye area.
Baublebar hosted their biannual event where customers received 25% off sitewide and 20% custom items from March 14 through March 23 and launched customizable tote bags in large, medium, and small in natural, beige, and navy with various options for patches.
ILIA Beauty launched their Limitless Lash Mascara in the chocolate brown shade, Before Dawn, featuring arginine, shea butter, and beeswax.
Heyhae launched their 100% real gel nail strips for spring 2025 featuring minimalistic, ombré, neon, and french tip designs.
Fazit partnered with e.l.f. Cosmetics to launch their Spirit Stripes collaboration with six easy-to-apply stripes in blue, red, purple, orange, and green.
LUX Unfiltered launched the N°12 Bronzing Face Drops in Sunstruck featuring hyaluronic acid, coconut water, and passion fruit oil to nourish skin while providing immediate color and developing your tan.
Stoney Clover Lane teamed up with Friends to launch a collaboration featuring Stoney Clover Lane’s pouches, backpacks, patches, and more, in a custom prints and designs inspired by the television show.
iota teamed up with Oishii to launch the Berry Body Wash+ and Berry Body Lotion+.
Victoria Beckham Beauty launched The Cell Rejuvenating Illuminator powered by Augustinus Bader’s TFC8® that acts as a skin-perfecting prep step and a complexion enhancer.
ESW Beauty launched the Glow Rescue Kit filled two face masks, a latte eye patch, a nourishing lip treatment, hair clips, and a pair of underwear.
Vyrao expanded their Mini Woo collection with the launch of Mini Woo: Mamajuju and Mini Woo: The Sixth in 30 ml sizes.
Nana Jacqueline launched Spring/Summer 2025 Ibiza Knits Collection filled with featuring a cardigan, shorts, a jumpsuit, a polo top, a skirt and more.
Bunny Zingler teamed up with Boys Lie for a Rolling Loud merchandise collaboration.
Dametreus Ward
LAKE launched their new pajama collection featuring pastels and seasonal prints in long and short sets.
Flaus launched the Travel Case featuring a soft-touch outer shell with waterproof coating, a molded foam holster, a flexible silicone pouch, and an elastic pocket for additional storage.
Dr.Jart+, launched the Cicapair™ Gentle Cleansing Foam to gently remove makeup, dirt, and debris without disrupting the skin’s barrier and their Every Sun Day™ Ultra-Sheer Priming Sunscreen Stick featuring a lightweight, invisible SPF with a matte finish and hyaluronic acid to blur pores and smooth texture.
Côte Beauty launched three shades of The Necessity Peptide Lip Shine formulated with shea butter, hyaluronic acid, and peptides.
KOSAS launched the Cloud Set Mist, an ultra-fine, airy spray that sets makeup and boosts hydration without stickiness, tightness, or dryness.
APRILSKIN launched the TXA 99% Spicule Spicy Jelly Serum and TXA 99% Niacinamide Glazed Creamy Toner to help improve uneven skin tone.
Whalebone launched their unisex limited-edition Spring Capsule collection, Spring Fling, featuring beloved t-shirt and shorts designs in new colorways, along with new styles.
OGX® launched the Bond Protein Repair to strengthen, protect, and restore hair with seven products including the Bond Protein Repair 450°F Heat Protect Spray, the Bond Protein Repair Lightweight Shampoo, the Bond Protein Repair Lightweight Conditioner, the Bond Protein Repair Sealing Serum, the Bond Protein Repair 3-in-1 Oil Mist, the Bond Protein Repair 1 Minute Treatment Mask, and the Bond Protein Repair Pre-Shampoo.
Buffalo launched their spring 2025 collection filled with boho-western styles including jeans, sweaters, vests, skirts, and more.
NARS launched The Hot Escape collection featuring four Hot Escape Cheek Palettes, Afterglow Lip Oil, and mini Laguna essentials with colorful packaging inspired Biarritz and the Total Seduction Eyeshadow Sticks in eight new shimmery shades.
Hero Cosmetics’ Mighty Patch Day + Night, featuring 18 Mighty Patch Original and 18 Mighty Patch Invisible+, launched on Amazon.com after launching on HeroCosmetics.us and at Target.
Shake Shack held the Shoot For Your Sandwich at Shake Shack in El Segundo, California, where fans participated in a special Pop-A-Shot game where they shot hoops to vote for their favorite sandwich where images of the Avocado Bacon Burger and Chicken Shack were displayed with baskets beneath them.
Unwilted is offering 20% off their sustainable flowers through Tuesday, April 2 with the code SPRINGSALE.
Published: March 31, 2025 at 10:41 am Updated: March 31, 2025 at 10:41 am
by Ana
Edited and fact-checked:
March 31, 2025 at 10:41 am
To improve your local-language experience, sometimes we employ an auto-translation plugin. Please note auto-translation may not be accurate, so read original article for precise information.
In Brief
Terraform Labs has opened the Crypto Loss Claims Portal to assist individuals who incurred losses of $100 or more following the collapse of the Terra ecosystem in 2022.
Terraform Labs, the company behind the LUNA cryptocurrency and the algorithmic stablecoin TerraUSD (UST), announced that it has launched the Crypto Loss Claims Portal. This platform is designed to assist individuals who suffered losses of at least $100 due to the collapse of the Terra ecosystem in 2022.
According to the announcement, creditors can now submit claims for eligible losses through the designated website. The deadline for submissions is April 30th, 2025, and any claims received after this date will not be considered.
Claimants have two options for submitting evidence: manual and preferred. Manual evidence includes documents such as transaction logs, account statements, and screenshots. While these provide proof of losses, they may require extensive verification.
Preferred evidence consists of read-only application programming interface (API) keys, which allow direct access to transaction records from exchanges. This method is favored for its accuracy and reliability, particularly for users of major cryptocurrency trading platforms.
Notably, Terraform Labs has cautioned that claims relying on manual evidence may undergo an extended review process and could be rejected if preferred evidence is available.
The company estimates that total compensation payouts could range between $184.5 million and $442.2 million for investors and stakeholders. However, Terraform Labs acknowledged that determining the exact amount of eligible losses remains challenging.
Terraform Labs Crypto Loss Claims Portal is now live as of March 31, 2025. Creditors can file Eligible Crypto Loss Claims at https://t.co/7YQvfQr76x.
Deadline to file is April 30, 2025, at 11:59 p.m. ET. Claims submitted after this date will not be accepted.
For details, see… https://t.co/RFuHAdXt23
— Terra Powered by LUNA (@terra_money) March 31, 2025
Claim Submission: Filing Guidelines And Post-Submission Process
In order to file a claim, creditors must follow a structured process to ensure eligibility and proper submission. This process is designed to facilitate an organized and transparent approach to claim verification and potential reimbursement.
The first step is to register on the Online Portal, which serves as the official platform for claim submissions and tracking.
For cryptocurrency losses held within the Terra ecosystem or other supported networks, referred to as “Verifiable Blockchains,” claimants must sign a transaction using their wallet through the portal. This process does not involve any transaction fees and serves as a secure method to verify on-chain holdings.
For holdings on other platforms or exchanges, claimants are strongly encouraged to provide a read-only API key for verification. Alternatively, they may submit manual evidence such as transaction logs, account statements, and screenshots. While manual evidence is accepted, providing API-based verification is preferred, as it ensures a more reliable and expedited review process.
After registering, claimants must complete the Crypto Loss Claim (CLC) Form. It requires detailed information regarding all relevant transactions, including purchases, holdings, and any actions taken with the affected cryptocurrency, such as sales, swaps, or staking. Accurate and thorough documentation is essential for claim validation.
Once the form is completed, claimants must submit their claims before the deadline to ensure eligibility for review and potential reimbursement.
After the submission, the Wind Down Trust will review and verify the claims. Within 90 days following the Crypto Loss Claim Bar Date, creditors will receive a notification via the Online Portal, either providing an initial determination of their claim amount or informing them that the Plan Administrator requires additional time for review. Claimants will have the opportunity to accept or dispute the determination.
Approved claims that are not disputed will be eligible for initial disbursements as soon as practicable, with all distributions made on a pro rata basis. This ensures a fair allocation of available funds, proportionally distributed among approved claimants.
Disclaimer
In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.
About The Author
Alisa, a dedicated journalist at the MPost, specializes in cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a keen eye for emerging trends and technologies, she delivers comprehensive coverage to inform and engage readers in the ever-evolving landscape of digital finance.
More articles
Alisa Davidson
Alisa, a dedicated journalist at the MPost, specializes in cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a keen eye for emerging trends and technologies, she delivers comprehensive coverage to inform and engage readers in the ever-evolving landscape of digital finance.
Published: March 31, 2025 at 9:00 am Updated: March 31, 2025 at 5:04 am
To improve your local-language experience, sometimes we employ an auto-translation plugin. Please note auto-translation may not be accurate, so read original article for precise information.
In Brief
MEXC confirms the upcoming listing of GUNZ (GUN) on March 31 and announces a special event with a prize pool of 180,000 USDT for both new and existing users.
MEXC, a leading global cryptocurrency exchange, confirms the upcoming listing of GUNZ (GUN) on March 31, 2025(UTC). To celebrate this listing, MEXC is launching a special event with a prize pool of 180,000 USDT for new and existing users.
GUNZ (GUN) is a Layer-1 blockchain developed by Gunzilla Games, designed to power AAA Web3 gaming. Originally created to support the community-driven economy for Gunzilla’s flagship title, Off The Grid (OTG), GUNZ has evolved into a full-featured platform offering blockchain-native infrastructure essential for modern game development. By leveraging blockchain technology, GUNZ aims to provide both developers and players with the tools needed for a decentralized, secure gaming ecosystem.
To celebrate the listing of GUNZ (GUN) on MEXC, the exchange has launched an exclusive Airdrop+ event with substantial rewards for participants:
Benefit 1: Deposit and share 90,000 USDT in Futures bonus (New user exclusive)
Benefit 2: Spot Challenge — Trade to share 10,000 USDT in Futures bonus (For all users)
Benefit 3: Futures Challenge — Trade to share 50,000 USDT in Futures bonus (For all users)
Benefit 4: Invite new users and share 30,000 USDT in Futures bonus (For all users)
The listing of GUNZ (GUN) not only broadens MEXC’s asset portfolio but also underscores MEXC’s first-mover advantage in bringing innovative blockchain projects to its users.MEXC has solidified its position as an industry leader through its efficient asset listing strategy and broad selection of trend tokens. In 2024, MEXC introduced 2,376 new tokens, with 1,716 of those being initial listings.
According to the latest TokenInsight report, MEXC leads the industry with the highest number of spot listings at 461 and the fastest listing speed. Additionally, the exchange consistently adds new tokens in bi-weekly cycles, showcasing its exceptional ability to quickly capture market trends.
MEXC will continue to provide users with early access to promising projects, while leveraging platform advantages such as low fees, deep liquidity, and daily airdrops to ensure an optimal trading experience.
For full event details and participation rules, please visit here.
About MEXC
Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto.” Serving over 34 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, everyday airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.
MEXC Official Website| X | Telegram |How to Sign Up on MEXC
Risk Disclaimer:
The information provided in this article regarding cryptocurrencies does not constitute investment advice. Given the highly volatile nature of the cryptocurrency market, investors are encouraged to carefully assess market fluctuations, the fundamentals of projects, and potential financial risks before making any trading decisions.
Source
Disclaimer
In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.
About The Author
Gregory, a digital nomad hailing from Poland, is not only a financial analyst but also a valuable contributor to various online magazines. With a wealth of experience in the financial industry, his insights and expertise have earned him recognition in numerous publications. Utilising his spare time effectively, Gregory is currently dedicated to writing a book about cryptocurrency and blockchain.
More articles
Gregory, a digital nomad hailing from Poland, is not only a financial analyst but also a valuable contributor to various online magazines. With a wealth of experience in the financial industry, his insights and expertise have earned him recognition in numerous publications. Utilising his spare time effectively, Gregory is currently dedicated to writing a book about cryptocurrency and blockchain.
It’s been several years since Harley Leger left New Bretagne and headed west, hoping to leave the past behind and make her way as a freelance writer. After arriving in the sleepy border town of Rosewater, a seemingly trivial assignment for the local paper leads to the hunt for a missing man’s fortune—and the story of the century. Harley and her ragtag posse embark on a harrowing journey across Western Vespuccia, facing bandits, rebels, ruthless oil barons, and many more obstacles on their quest for fame and riches.
Rosewater IS COMPATIBLE WITH STEAM DECK (Playable)
The 2025 series of the Great Celebrity Bake Off for Stand Up To Cancer continued last night (March 30), with Kate Garraway crowned Star Baker.
GMB favourite Kate was up against actress, writer and director Gbemisola Ikumelo, comedian Phil Wang and actress, writer and comedian Sophie Willan.
TV presenter Kate impressed judges Paul Hollywood and Prue Leith’s replacement Caroline Waldegrave, but viewers at home didn’t feel the same…
Kate Garraway was surprised to get a Hollywood handshake and Star Baker (Credit: Channel 4)
Kate Garraway wins Star Baker on the Great Celebrity Bake Off
The GMB star impressed Paul and Caroline with her first bake – chai-flavoured mini loaf cakes. Paul was so impressed with the tasty-looking bakes that he offered a Hollywood handshake.
However, the next round didn’t go quite as well… For the technical challenge, Kate and the gang were tasked with making a tear and share tray of chilli cheese buns. Sadly for Kate, hers didn’t rise and then didn’t have long enough in the oven. As a result, they were raw and she finished in last place.
Her comments for the showstopper bake were also on the negative side. Kate made choux buns filled with chocolate creme patissiere. However, both Caroline and Paul noted that the filling was very difficult to find.
Despite only doing well in one out of the three challenges, Kate was named Star Baker. And, as a result, opinion online was divided.
‘Kate shouldn’t have won!’
Complaints flooded the Bake Off hashtag.
One said: “Kate shouldn’t have won, Gbemisola was much better!” A second agreed and said: “Gbemisola was ROBBED. Kate didn’t even bake her rolls properly!”
A third commented: “Seemed to be fixed for her to win!” “I predicted Kate would win even before any baking had started. Complete fix,” declared another.
“How did she win?!” another asked. “How the hell did Kate Garraway win the apron and the title?” another asked.
Paul Hollywood loved Kate’s first bake, but her second two appeared to fall a little flat (Credit: Channel 4)
Paul Hollywood doubles down on Kate’s Star Baker win
However, others rallied behind Kate.
“Star Baker!! Woohoo bloody brilliant,” said one. “You were fabulous,” another then said.
“Congratulations Kate on getting the handshake and the Star Baker on the Celebrity Bake Off 2025. You did absolutely brilliantly,” said another.
Paul Hollywood also doubled down on his decision to award Kate the Star Baker title. “Well done Kate,” he posted, adding a cheeky kiss to his comment.
Read more: Kate Garraway lands ‘dream come true’ role away from ITV
So who were you backing to win last night? Tell us on our Facebook page @EntertainmentDailyFix.
Doodle #6914, known as the Golden Ape Doodle for its rare appearance, has sold for 34 ETH ($61,375 USD) – marking a huge loss for its seller, noted NFT collector Pranksy.
Pranksy initially purchased the NFT for 296.69 ETH ($1.11 million USD) on January 5, 2022, with his 3+ year tenure as holder of the Golden Ape Doodle now coming to an end. This is the largest single sale in the offloading of his Doodles NFTs, with Pranksy having sold 28 other Doodles via bids for 77 ETH total in the past few days.
The buyer is reported to be Chinese NFT collector @haoxitong, who revealed his purchase on X. Discussing the sale on X, Pranksy noted that he’d “love to say I’ve enjoyed every day we spent together, but it’s been pretty dire since that day”, reflecting on the loss and the downtrend in the NFT market overall.
Key Insights
Doodle #6914 – the Golden Ape Doodle – has been sold for 34 ETH ($61,375 USD)Last purchased by Pranksy in January 2022 for 296.69 ETH ($1.11 million USD)Now owned by Chinese NFT collector @haoxitongPranksy has sold over 20 of his Doodles NFTs in the past 3 daysDoodles floor price dipped from 3.39 ETH ($6,780 USD) to 2.79 ETH ($5,130 USD)
Source: @DoodlesSalesBot on X
Why did Pranksy sell the Golden Ape Doodle?
Ultimately, only Pranksy himself will know why he has chosen to sell not just his Golden Ape Doodle, but many of his other Doodles NFTs as well.
The purchase of Doodle #6914 on January 5, 2022 for 296.69 ETH – at the very height of the NFT market – made the Golden Ape Doodle the largest 1-of-1 Doodles NFT sale in history. Pranksy would go on to build a collection of over 70 Doodles NFTs, at one point worth well over $3.5 million USD – though has drastically whittled that down, especially in the past week.
Many reactions have expressed how ‘free’ this purchase was for the buyer. Some have speculated that the sale could be tax-related, with Pranksy stating as much in a recent tweet. In a later tweet, Pranksy stated that this sale marks a shift in his priorities, noting that he is “looking forward to a new chapter not involving speculation, gambling and AI”.
Source: @pranksy on X
What impact will this have on Doodles?
The sale made an immediate impact on the floor price of Doodles NFTs, dipping from 3.39 ETH ($6,780 USD) to a low of 2.79 ETH ($5,130 USD) – though has recovered to 2.95 ETH ($5,275 USD). This happened in spite of a dip in the value of ETH over the same period.
The past six months have seen a lot of activity for Doodles. Following a McDonalds collaboration in November, Doodles experienced a floor price surge – alongside much of the NFT market – rising from 1.20 ETH ($3,750 USD) on November 10, 2024 to 6.59 ETH ($22,880 USD) on December 21, 2024. This was driven by the reveal of the upcoming $DOOD token.
2025 has seen the announcement of Doodles founder Burnt Toast stepping into the CEO role, a cryptic ‘dark mode’ teaser, and the impending reveal of a new direction for the collection – with the DreamNet protocol revealed on March 27.
Artificial Intelligence (AI) has made significant strides in understanding and responding to human needs. One persistent challenge has been the seamless integration of AI systems with external data sources. Enter the Model Context Protocol (MCP) Anthropic’s groundbreaking framework poised to transform how AI interacts with tools, services, and data streams. This innovation represents not just another technical advancement but a fundamental shift in AI’s ability to maintain context, discover resources, and communicate dynamically with diverse systems.
The Integration Challenge: Why MCP Matters
Before MCP emerged in late 2024, AI developers faced a common frustration: the laborious process of connecting AI models to external systems. Traditional API integrations required extensive configuration and custom coding for each new tool and often resulted in fragmented experiences where context was lost between interactions. For organizations deploying AI across multiple platforms, this meant significant development overhead and compromised user experiences.
The consequences of this fragmentation were particularly evident in data-intensive sectors. Healthcare providers struggled to maintain patient context across systems, financial analysts couldn’t seamlessly integrate market data with AI insights, and creative professionals faced disjointed workflows when using AI alongside specialized tools. These pain points created a clear market need for a unified approach to AI connectivity.
MCP: A Universal Translator for AI Systems
At its essence, MCP functions as a universal translator for AI systems. Rather than requiring custom code for each integration, it establishes a standardized communication framework that allows AI models to interact with external tools through a consistent protocol. This represents a paradigm shift from the traditional request-response model to a dynamic, contextually aware interaction pattern.
Four key technical innovations distinguish MCP from conventional integration approaches:
Bidirectional, Real-Time Communication: Unlike traditional APIs that follow a rigid request-response pattern, MCP enables continuous data exchange between AI models and external systems. This allows for dynamic updates and responsive interactions without requiring new connection instances.
Automatic Tool Discovery: MCP introduces a discovery mechanism that allows AI to identify available tools and services autonomously without explicit configuration. This self-discovery capability dramatically reduces setup time and enables AI to adapt to changing resource environments.
Persistent Context Management: Perhaps MCP’s most significant advantage is its ability to maintain contextual awareness across different tools and interactions. The protocol preserves state information, comprehensively allowing AI to understand multiple data sources and over extended interaction periods.
Standardized Security Framework: MCP implements consistent security patterns across all integrations, addressing a critical concern in distributed AI systems. This standardization ensures that sensitive data remains protected regardless of which tools or services the AI accesses.
Real-World Applications: MCP in Action
The theoretical benefits of MCP become tangible when examining its practical applications across industries:
Healthcare: Unified Patient Intelligence
In healthcare settings, MCP enables AI assistants to maintain comprehensive patient context while interacting with electronic health records, diagnostic systems, medication databases, and scheduling tools. A doctor consulting an MCP-enabled AI can receive insights that incorporate the patient’s complete medical history, recent lab results, medication interactions, and appointment availability all without the fragmentation that previously characterized medical AI systems.
This unified context significantly reduces the risk of overlooking critical information, potentially preventing adverse events and improving treatment outcomes. Early implementations by healthcare providers have demonstrated reduced documentation time and improved clinical decision support.
Finance: Dynamic Market Intelligence
Financial institutions are leveraging MCP to create AI systems that simultaneously monitor market indicators, news feeds, regulatory updates, and client portfolios. Investment advisors can access AI guidance that incorporates real-time market movements, historical performance data, client risk tolerance, and compliance requirements all through a single, contextually aware interface.
This integration enables more responsive investment strategies and client communications, particularly during volatile market conditions when rapid, informed decision-making is critical. Leading financial technology companies have already begun implementing MCP-based systems to gain competitive advantages in algorithmic trading and wealth management.
For creative professionals, MCP bridges the gap between AI assistants and specialized tools like design software, content management systems, and digital asset libraries. Writers, designers, and marketers can maintain creative momentum while an MCP-enabled AI assistant intelligently interacts with their entire toolset.
Rather than switching contexts between applications, creative teams can maintain the flow state while AI handles cross-platform coordination. This has proven valuable for content creation agencies managing complex multimedia campaigns across multiple channels and formats.
Transforming the Developer Experience
Beyond its end-user benefits, MCP significantly improves the developer experience. Before MCP, integrating AI with external systems often consumed weeks of engineering resources. Developers needed specialized knowledge of each target system’s API, authentication requirements, and data formats. Updates to external systems frequently broke integrations, creating ongoing maintenance challenges.
MCP addresses these pain points through:
Simplified Integration: Connecting AI to new tools requires minimal configuration rather than extensive custom code
Reduced Maintenance: Standardized protocols and automatic discovery reduce breakage when external systems change
Accelerated Development: Shorter integration cycles allow faster iteration and deployment
Consistent Patterns: Developers can apply the same integration approach across diverse systems
This streamlined development process is particularly significant for startups and smaller organizations with limited technical resources. MCP democratizes AI integration capabilities, allowing smaller teams to build sophisticated, connected AI systems that previously would have required substantial engineering investments.
Spheron’s MCP Server: AI Infrastructure Independence
Spheron’s innovative MCP server implementation represents a significant advancement in the MCP ecosystem. This development represents a major step toward true AI infrastructure independence, allowing AI agents to manage their compute resources without human intervention.
Spheron’s MCP server creates a direct bridge between AI agents and Spheron’s decentralized compute network, enabling agents operating on the Base blockchain to:
Deploy compute resources on demand through smart contracts
Monitor these resources in real-time
Manage entire deployment lifecycles autonomously
Run cutting-edge AI models like DeepSeek, Stable Diffusion, and WAN on Spheron’s decentralized network
This implementation follows the standard Model Context Protocol, ensuring compatibility with the broader MCP ecosystem while enabling AI systems to break free from centralized infrastructure dependencies. By allowing agents to deploy, monitor, and scale their infrastructure automatically, Spheron’s MCP server represents a significant advancement in autonomous AI operations.
The implications are profound: AI systems can now make decisions about their computational needs, allocate resources as required, and manage infrastructure independently. This self-management capability reduces reliance on human operators for routine scaling and deployment tasks, potentially accelerating AI adoption across industries where infrastructure management has been a bottleneck.
Developers interested in implementing this capability with their own AI agents can access Spheron’s GitHub repository at https://github.com/spheronFdn/spheron-mcp-plugin
Addressing Concerns: Security, Lock-in, and Adoption Challenges
Despite its advantages, MCP faces legitimate scrutiny regarding several potential issues:
Security Considerations
Critics have raised concerns that a centralized protocol managing multiple integrations could create new attack vectors. Does MCP inadvertently create a single point of vulnerability by providing a standardized way to access diverse systems?
Proponents counter that MCP’s standardized security framework enhances protection by implementing consistent authentication, encryption, and permission controls across all integrations. Rather than the patchwork of security measures typical in custom integrations, MCP establishes unified security practices that can be comprehensively audited and updated.
Ecosystem Lock-in
Some observers worry that widespread MCP adoption could create unhealthy dependencies on specific AI providers. If a single protocol becomes dominant, could this limit innovation or create vendor lock-in?
This concern highlights the importance of MCP’s eventual standardization through open governance. For MCP to realize its full potential, the protocol will likely need to evolve beyond its origins at Anthropic to become an industry standard developed collaboratively and implemented across AI ecosystems.
Spheron’s implementation of the standard protocol for decentralized compute is an encouraging sign that the ecosystem is diversifying beyond a single provider, potentially addressing lock-in concerns.
Adoption Learning Curve
Transitioning from traditional integration methods to MCP requires a mindset shift for development teams. Organizations with substantial investments in existing API-based integrations may hesitate to adopt new approaches, particularly if they lack experience with contextual AI systems.
Early adopters report that while MCP does require initial learning, the long-term efficiency gains outweigh these transitional costs. The key to successful adoption appears to be starting with focused use cases where contextual awareness delivers clear value before expanding to broader implementations.
The Future Horizon: Where MCP Is Headed
As MCP gains traction, several evolution paths are emerging:
Industry-Specific Adaptations
Expect to see specialized MCP implementations tailored to the unique requirements of specific sectors. Healthcare MCP variants might incorporate HIPAA compliance features, while financial implementations could integrate regulatory reporting capabilities. These industry-specific adaptations will accelerate adoption in specialized domains.
Enhanced Security Frameworks
As MCP deployment expands, its security capabilities will likely evolve to address emerging threats and compliance requirements. Future iterations may incorporate advanced encryption standards, granular permission controls, and comprehensive audit capabilities to satisfy enterprise security requirements.
Interoperability Standards
Interoperability standards will be essential for MCP to achieve its full potential. Industry consortia may emerge to govern protocol evolution, ensuring consistent implementation across AI providers and preventing fragmentation into competing proprietary variants.
AI Infrastructure Independence
Spheron’s advancement in enabling AI agents to manage their own infrastructure represents an early glimpse of a future where AI systems operate with increasing autonomy. This trend toward infrastructure independence may become a defining characteristic of advanced AI systems, with MCP serving as the critical enabling protocol.
Conclusion: MCP as a Catalyst for AI’s Next Phase
Model Context Protocol represents more than a technical advancement in AI integration it embodies a fundamental shift in how AI systems interact with the digital ecosystem. MCP addresses one of the most significant limitations in current AI deployment by enabling contextually aware, dynamic connections between AI and external tools.
The protocol’s ability to maintain context across interactions, discover available resources automatically, and communicate bidirectionally transforms AI from isolated systems into connected intelligence networks. This evolution has profound implications for organizations leveraging AI across workflows, decisions, and customer experiences.
Implementations like Spheron’s MCP server demonstrate how quickly the ecosystem is evolving, with new capabilities emerging that enable unprecedented levels of AI autonomy and independence. As adoption grows and the protocol matures, MCP may be remembered as a pivotal development that unlocked AI’s next growth phase the transition from powerful but isolated models to deeply integrated, contextually aware systems that function as seamless extensions of human capabilities.