Crypto was dumb in 2024—like, really dumb. This year’s meme coin supercycle spawned the most bizarre characters the industry has ever seen, which is saying a lot, and conferences had us cringing weekly, all while politicians begged on their knees for the crypto vote (or at least its money).
And with this, we’ve enjoyed some of the dumbest moments ever inscribed on the perfectly distributed, immutable, uncensorable Blockchain of Life. From a meme coin developer setting himself on fire to promote his meme coin (#6, below) to FARTCOIN itself piercing a billion-dollar market cap (a late breaker that we didn’t even count, but Stephen Colbert did), this year was truly something all of us can be proud of. These are the moments that define us, and which we can retell endlessly to our children, and our children’s children, all of whom will doubtless be basking in the generational wealth we created in 2024, and beyond.
To commemorate crypto’s awesomely idiotic year that was, we’ve randomly gathered an unranked list of 69 of the Dumbest Moments of the Year.
1. Meme coin mammories
An alleged mother joined her alleged son on a livestream to shake her boobs, begging viewers to invest in her son’s real meme coin.
“Do you wanna see him pour milk over these 36DDs?” she asked, noting—in case we weren’t already horrified enough—that her son “actually suckled on these. Now he’s going to get to pour milk on them.”
2. Getting cheeky
The viral success of LiveMom kick started a live streaming meta where meme coin devs would do stupid shit to boost their Pump.fun tokens—some would call it performance art.
One dude tied his hands so he couldn’t dump on investors, another claimed to have no arms at all (before he revealed them and sold everything), and a third dev said he had kidnapped someone. We wish that was the worst of it, but it definitely wasn’t: one guy lost his tooth while boxing, and another genius simply streamed their spread ass cheeks.
Recently, a guy created a token called $Hands and posed with a paper under his chin saying, “I have no hands, I can’t do a Rug Pull.”
But when it peaked, he pulled his hands out from behind his back and sold his tokens like a magician pulling a rabbit out of a hat pic.twitter.com/MalhNvz3Pb
— Rizz God (@Hirizzy) May 6, 2024
3. Making a lot of Mollah
Since the release of the Bitcoin whitepaper in 2008, people have wondered who Satoshi Nakamoto is. In October, one man stepped forward claiming to be the real deal.
British-Asian macroeconomist Stephen Mollah said he had been trying to reveal his true identity for some time but people kept stopping him. At the event (which he charged an entry fee of £500 for) he also claimed to have created the Twitter logo, ChatGPT, and the Eurobond, a type of debt.
Mollah rambled for over an hour, eventually claiming that he would move Bitcoin from the Genesis block “very soon” but he had to prepare for it. (Sadly, this still hasn’t happened.) When diving through his Twitter account, we found a spree of 2018 posts calling out all of the “Faketoshis” out there accompanied by some interesting images.
A man called Stephen Mollah has taken to the stage. He claims to be Satoshi Nakamoto – the mystery inventor of Bitcoin. He’s claimed this before and is currently in legal dispute about it. He will now provide evidence, he says. pic.twitter.com/XkapPT7y3c
— Joe Tidy BBC News (@joetidy) October 31, 2024
4. See the kitty? Pet the kitty. No, not that kitty…
Solana meme coin factory Pump.fun has been the home to some of the most jaw-dropping, idiotic moments in crypto. A case in point was when degens started trading a coin based on an “invisible cat” called Kieth… it’s just a photo of an empty room. And yes, it’s spelled that way.
5. Slerf’s up!
A developer accidentally burned $10 million worth of pre-sale tokens raised for the about-to-launch Slerf meme coin—rather than sending them to pre-sale participants. What happened next? The token shot up to a market cap over $700 million, of course.
6. Florida man says to Slerf dev hold my beer, burns self to pump token
A Florida meme coin dev set himself on fire in an attempt to pump his token. It worked, and the token spiked over 2,000% to a market cap of $2 million in just a few hours. But he was hospitalized with third-degree burns and couldn’t sell, due to the intense medical attention he immediately required. Once he recovered, he couldn’t properly use his hands and claimed his phone’s face ID didn’t recognize him.
Months later, he quit the project claiming he was taken advantage of. His biggest regret? Not selling.
7. Does this ass make my tattoo look fat?
A Gigachad investor decided to get his Solana meme coin’s contract address tattooed… but he spelled it wrong.
8. Does this hair make my head look fat?
A crypto degen started to collect his girlfriend’s hair, one strand at a time, placing them on a styrofoam mannequin head. As day two dawned, budget airline Ryanair reposted the account suggesting that the owner ought to fly to Turkey for a hair transplant, which apparently is a thing there. Of course, the token skyrocketed over 470% as it garnered more mainstream attention.
9. Unreality TV
A tour of the “Solana Villa,” part of a crypto reality TV show, went viral this year simply because it was so obnoxious.
“Check out this helipad. If you don’t have this, you’re poor. HA HA speed tour!” the influencer said, showing off an Airbnb property.
10. Remilia King
Remember Joe Exotic (the Tiger King)? Remember when he joined an NFT community called “Retardio” out of the blue? And then got airdropped a DeGod? Nah, didn’t think so.
11. Gold medal grifting
Caitlyn Jenner (inventor of the tokenized Olympic medal ploy!) kick-started a whole celebrity meme coin meta. What was particularly dumb was that Jenner launched a token on Ethereum the same week she launched her initial meme coin on Solana. The new token claimed to have the goal of supporting Donald Trump’s presidential campaign. Months later, both tokens had crashed below $1 million market caps.
12. This little Iggy never went to market
Part of the reason Caitlin Jenner wanted to relaunch her celebrity project was because she claimed to have been “scammed” by the person who helped her create it: Sahil Arora. Arora made a name for himself this year as the mastermind behind countless short-lived celebrity projects and the odd Twitter hack.
That’s why it was so dumb that people fell for his trap by sending $380,000 to a pre-sale wallet for an Iggy Azalea token that that disavowed by Ms. Azalea. One pre-sale participant said that Arora had “lost all his rep” as a result.
13. Who’s your DADDY?
Who can forget the heartwarming story of Andrew Tate, who in July was allowed to leave Romania while he awaited trial on charges of alleged human trafficking, rape, and forming a criminal gang to sexually exploit women? (All of which he denies.)
Upon hearing the news, Tate immediately announced a “global tour” for DADDY, a Solana token he’d been promoting to flip Iggy Azalea’s token MOTHER. Problem was, though Tate announced his tour would take him to “Tokyo, Dubai, [and] Miami,” he wasn’t allowed to leave the European Union.
Tate, who’s still awaiting trial, has denied the charges.
14. No, Iggy: Vitalik isn’t keeping your gas money
OK, we love Iggy Azalea, who is our SCENE Person of the Year, because she launched her own token and could be the only celebrity to actually keep supporting her project (MOTHER) months after launch. But it’s not all been smooth sailing for her.
In response to criticism from Ethereum co-founder Vitalik Buterin, the Australian singer questioned what he’s doing with ETH gas fees. This caused Crypto Twitter to clown Azalea since these fees don’t touch Buterin’s wallet—they feed back into the Ethereum ecosystem. She was younger then and we believe better educated now!
15. Crypto’s got ass…
Azalea upped the ante by hosting a stripper-filled party in Singapore, where some of the most degenerate clips of the year were born… which is saying a lot. Some examples:
16. …But Ethereum’s got talent!
Crypto conferences are usually serious events, filled with lengthy talks about blockchain technicalities and ever-imminent mainstream adoption. But at Token 2049: Singapore, Buterin decided to spin it up with a little crypto sing song—very much reminiscent of his 2019 rap.
“It’s mathematical. No more double spend, it’s encryptable,” he sang onstage. “A new form of wealth begins.”
Today, the massive cryptocurrency conference TOKEN2049 kicked off in Singapore!
Among the speakers? Ethereum’s own Vitalik Buterin. And guess what? He broke into song right on stage check out the video!
PS: Twitter’s losing it. Commenters are joking they’re selling all their pic.twitter.com/oiQehwo7YN
— kukat ⭐️ (@kukat23) September 18, 2024
17. Buying tokens like these is insane!
Insane Labz, an Arkansas-based supplements company known throughout the MMA and Barstool Sports world, allegedly paid a group of online trolls to impersonate celebrities, fool its investors, and pump its token. And the scheme worked—until it didn’t. The trolls impersonated UFC President Dana White, MMA legend Nate Diaz, and social media sensation Hasbulla to hype up the LABZ token in the company’s Telegram group.
“We just did it for a laugh that got a bit out of hand,” one of the impersonators told Decrypt.
18. Simping for rug pulls
As an industry full of incels, virgins, and generally lonely men, it’s no surprise that thirst trap pump-and-dumps became commonplace this year. The recipe was simple: be a girl or know a willing one, create a Pump.fun token, wear few clothes, livestream, then sell all your tokens once a few people buy in. Easiest money you’ll ever make.
Kim entered the bath,
Kim launched the coin,
Kim sold all the coins in 1 minute,
Kim earned 0.30 SOL,
Kim got wet for nothing.
don’t be a Kim. pic.twitter.com/HbP6wMhSOg
— ferb (@ferbsol) May 12, 2024
19. Drugging for rug pulls
It was a banner year for drug addicts using the blockchain. First we had Meth’d Up Dev that, you guessed it, did meth on a livestream to pump his token. Then, we had Crack Head Dev who—actually, you didn’t guess it—overdosed on fentanyl while livestreaming. He later faked his death before becoming a full right-wing, racist Twitter personality. Who says there are no second acts in life?
Finally, we wrapped up the year with Meth Girl, who struggled to gain much traction since her Twitter accounts kept getting banned. Still, you go Meth Girl!
20. Currying for rug pulls
An enterprising fellow set up a meme coin for a curry stall in Lahore, Pakistan. But Decrypt did some digging, and it turned out the stall owners weren’t getting any money made from the token. So the streamer stopped the stream, and the CURRY coin tanked 92% in just a few hours. You’re welcome, Curry Guy.
21. Jumping the frog
Flog the Frog (FLOG) was one of the most-hyped meme coin launches of the year due to its impressive artwork and influencer support. But its core team accidentally dumped on investors after an embarrassing miscommunication.
“DUMP IT,” project manager Breezy said in the leaked team chat, meaning to sell just a small percentage. Once he saw the token crash 91% in just one minute, he wrote, “Bro, did you sell it all?” Pyro, who was in control of the team funds, responded, “YES YOU SAID DUMP MY BRO.”
“You’re a fucking idiot,” Breezy explained. Fortunately for the artist, Flog relaunched as Fwog, ultimately becoming one of the more successful meme coins of the year.
22. Jumping the squirrel
Poor, Peanut the Squirrel. Only the good die young: The rodent, suspected of having rabies, was a general election meme—and, of course, meme coin. PNUT saw $150 million in daily volume in November, and became one of the largest meme coins by market capitalization.
In a tragic post-mortem twist, it was revealed that Peanut never had rabies and was murdered for nothing. RIP little buddy, may your meme coin live on and your memory be a blessing.
23. But wait! The squirrel coin lives!
Less than a month after the story of the not-rabid but very dead Peanut the squirrel captivated a world gone mad, the rodent’s owner—apparently miffed that carpetbaggers got rich off his personal tragedy—launched his own token. Never mind that “the PNUT community” supposedly donated $50,000 to the owner.
“The fact that people wanna make money off this is nothing short of despicable,” the bereaved owner stated in a Twitter video, before pivoting to launch the token called JUSTICE. Sadly, there was no justice for the JUSTICE token, which died deader than the fucking squirrel.
24. The father, the son, and the holy chicken
This year spawned a religion with followers worshipping a raw chicken with a fish head smoking a cigarette called “Lord Fishnu.” But that’s not the dumbest moment.
Known as the Church of the Smoking Chicken Fish, the meme coin-based religion baptizes followers in what’s called a “brothism.” Normally this is just done by reading out the “10 chickemandments” on Twitter Spaces, but one follower took it a step further by reading them aloud in a bath, while fully dressed, and with raw chicken on his head.
And that’s not even the dumbest moment: the church was planning on opening a physical space in Marfa, Texas.
25. And, even that wasn’t the dumbest moment
A few months later, the church’s leader Pastor Kelby went rogue and started using his influence over the religion to take payments and shill micro-cap meme coins. In turn, he got banished from the church.
Does this throw the physical church plans into turmoil? 🙁
26. The father, the wife, and the holy token
A Colorado pastor faced fraud allegations after he and his wife created, then sold “illiquid and practically worthless” crypto tokens to investors to fund their “lavish lifestyle,” authorities there alleged. In response, the pastor admitted that he made $1.3 million, but said that he was instructed by God to sell the tokens.
“God is not done with this project; God is not done with INDX coin,” he vowed.
27. In God we trust. All others pay in Solana
The CFTC filed a lawsuit against the former pastor of a Washington-based church of a multilevel marketing scheme that allegedly took more than $5.9 million in cash and digital assets for a fake “Solanofi platform.” The ex-holy man allegedly targeted “unsophisticated investors,” promising they could earn up to 34.9% monthly through a so-called leveraged staking platform, according to the complaint.
28. You can never trust a cabal
Meme coin devs, promising a massive “social experiment” on Solana, tried to jumpstart a spike in a token called CABAL after airdropping $10,000 worth to 10 Crypto Twitter influencers in August. Within a couple days, most of the influencers had dumped the thing. It now sits at a market cap of less than $15,000.
“I don’t know why they expected to hand someone $10,000 and have them not sell,” said one of the influencers. Notably, the list of influencers included Beaver, the person who said he paid Crack Head Dev (#16, above) to fake his own death.
29. Dog WIF your funds
As Dogwifhat (WIF) was establishing itself as a “blue-chip meme coin,” a group of investors—including one of the CABAL influencers, Ansem—decided to raise $700,000 to put the doggie meme coin on the Las Vegas Sphere. Eight months later, this still hasn’t happened… with Bitcoin even beating WIF to the punch. As time passes, more pressure mounts on those in control of the funds.
30. Anything WIF hat
Meme coin enthusiasts started putting pink beanies on everything they could, thanks to Dogwifhat’s popularity. “The hat stays on,” applied to pets, celebs, every meme coin in existence, and even cars.
31. You’re fired/rehired!
Polymarket, one of the most successful crypto projects of the year, not to mention a source of truth during the U.S. election, fired its intern for shilling an NFT project called “Retardio” on its Twitter.
Once there was enough backlash—against Polymarket that is—the intern was brought back into the fray.
UNRELATED: The UK’s Conduct Financial Authority subsequently issued a scam alert about the token, causing one to wonder: WHY JUST THAT ONE?
32. Buy the rumor…
When Trump went on a rant about Haitian migrants eating pets during his debate with Kamala Harris, degens rubbed their hands hungrily. That’s because there were already meme coins about the wild rumors, of course.
But their excitement was short-lived: The shitcoins quickly fell in value when the ABC debate moderator fact-checked the baseless claim in real time.
33. …Sell the news
As the rumor spread that Kamala Harris was picking Tim Walz as her running mate, we watched as meme coin communities that had formed around other potential VP picks began to tank. Sad!
Take for instance SHAPERO, the intentionally misspelled Josh Shapiro meme coin, which quickly dropped 94% as the Walz news started to spread across social media. Unbowed, the project’s anonymous leader urged followers on Telegram to stay the course and claimed that FUD (not the coin, but honest to god fear, uncertainty and doubt) was being orchestrated to push down the price.
Literally four minutes later, CNN reported that Walz was Harris’s VP pick.
“Oh my fuckin’ god, who rugged my bag?” one SHAPERO investor wailed in lament.
34. The President is not dead, he is just sleeping
Before he dropped out of the Presidential race, crypto degens were convinced that Joe Biden had died. Naturally, a flurry of meme coins hit the blockchain, though they were surpassed by a two-month-old token that predicted the exact date he would pass; it touched a market cap of $660,000.
All of these tokens tanked once the rumors were debunked. At the time of writing, Biden is still allegedly alive.
35. Who actually shot Trump?
Remember when Trump was nearly assassinated? No, not the second time, the first time.
Well, Pump.fun traders somehow identified the shooter hours before the FBI confirmed who had shot at the former president. While this was an impressive feat from our beloved degens, there were also countless coins that got it painfully wrong—including a popular token claiming it was an Italian journalist who, as it turned out, was peacefully sleeping at the time.
Also, just to add a bonus layer of crypto stupidity to the pile, then-popular Telegram tap-to-earn game Hamster Kombat turned Trump’s defiant fist pump into an absolutely bizarre tribute.
36. Vote crypto, mate
While crypto was a talking point—not to mention a massive source of funds—in the U.S. election, with Trump running on a number of pro-crypto policies, not a single U.K. political party mentioned crypto in their manifestos.
This was called a “missed opportunity” by a U.K. lobbying firm, as it ignored 10% of U.K. adults who own cryptocurrency, and, presumably, bet on foolish things. To make matters worse, the leader of the Tory party, Rishi Sunak, had previously made pro-crypto stances… but failed to bring it into the election. He went on to lose miserably.
37. Rug-pulled my Grandma
Once you’re invested in a meme coin, you can’t take your eyes off the chart—so much so that one trader posted a photo of them looking at DEX Screener next to their dying Grandma in a hospital bed.
“RIP Grandma,” they posted on Twitter. “Onboarding her estate though, it’s what she would have wanted.”
rip grandma fr 🙏🙏
onboarding her estate though it’s what she would have wanted
retardio in paradise pic.twitter.com/idc1nAK68g
— Booby Shill 🫷🤡🫸 (@BoobyShill) May 28, 2024
38. No (Dr.) Disrespect intended
Dr. Disrespect, popular streamer and co-founder of the studio behind crypto shooter Deadrop, admitted to inappropriately chatting with a minor on Twitter only to subsequently claim he didn’t.
In fact, he claims to have made the admission via a tweet to intentionally catch journalists out. Well, consider us caught, Doc. If that’s something you want to say in black and white, go ahead.
there’s no way Dr Disrespect is claiming he edited the word ‘minor’ out of his original statement on purpose to see if journalist would pick up on it 😭 pic.twitter.com/fMe4wOzGpl
— iqkev (@iqkev) September 6, 2024
39. Degens take their revenge on sassy kid who rugged them
A teenage Solana meme coin creator rug-pulled holders after his token hit a $1 million market cap. Exhilarated from the $30,000 he’d pocketed, the punk gave the punters a one-finger salute in a home video and yelled, “Thanks for the 20 bandos,” while skittering around his bedroom.
Humiliated but vowing retribution, our degens bravely fought back, massively trading the shitcoin until it surged to a $85 million market cap. Had the kid held on and treated his elders with respect, his little coin would have been worth more than $4 million. Take that, insolent child!
40. Top DOGE
When the fine specimen of a canine we all know as Doge (the mascot for Dogecoin) went to heaven in May, the owner got a replacement dog—a rescue Shiba Inu named Neiro. Predictably, the new, old Shiba spawned a raft of Neiro-themed coins, with major in-fighting and accusations of scams, cabals, and hatred. All of this despite the owner refusing to endorse any of them. Is nothing sacred?
Months later, in December, it was announced that members of the Own the Doge DAO will be voting on which meme coin will get the Neiro IP. “This is not wholesome,” the Twitter post said.
I see many tokens related to Kabosu and Neiro. To clarify, I do not endorse any crypto project except @ownthedoge $dog because they own the original Doge photo and IP (which I gave to them) and are committed to doing only good everyday, charitable works, and Doge culture. pic.twitter.com/9qsycpdQGV
— かぼすママ (@kabosumama) July 28, 2024
41. Fun with Bitcoin ETFs!
In January, the SEC’s official account tweeted that all 13 spot Bitcoin ETFs had been approved. But in fact, the SEC’s account had been hacked and none had been approved just yet.
SEC Chairman Gary Gensler’s revelation that the tweet was fake sent the price of Bitcoin plunging from $47,680 to just above $45,500. It was a good opp for someone to fill their bags, probably MicroStrategy’s Michael Saylor. (The actual ETF approval came one day later FYI.)
42. Bull dreams of Satoshi Nakamoto
Satoshi Nakamoto came to me in a dream last night and handed me Santa’s list. I saw Bitcoin next to Gates and Bezos… history’s being written.
— Scottie Pippen (@ScottiePippen) December 9, 2024
Scottie Pippen, the legendary NBA star, claimed to have several dreams this year wherein he met the legendary Bitcoin creator Satoshi Nakamoto.
In the first of the year, Pippen claimed that Satoshi was “proud” of his work for tokenizing the basketball used in game five of the Chicago Bulls vs. Los Angeles Lakers 1991 finals. Then in September, Satoshi visited him in a dream again to tell him that Bitcoin would be worth exactly $84,650 on November 5—which was about $14,000 off.
Pippen also claimed that Satoshi was sending him photos in his dream, that he kept laughing at the price of Bitcoin, and that Bitcoin, Bill Gates, and Jeff Bezos are on Santa’s list—he did not specify if it was naughty or nice.
43. Booing for Bitcoin
Crowd reactions to pro-bitcoin remarks at OSU’s commencement are telling. Bitcoin is a brand. And to this audience, an annoying or possible grifty one.pic.twitter.com/HinpbdMEup
— Andrew M. Bailey (@resistancemoney) May 6, 2024
Who among us hasn’t loaded up on ayahuasca, had a vision about the sanctity of alt assets, and given a commencement address shilling Bitcoin at Ohio State University? Chris Pan, the commencement speaker who was rudely (!) booed when he brought up crypto, spoke truth to power nonetheless.
His moving address ventured beyond digital currencies, too: “I didn’t go to give a speech,” he said later in an Instagram story. “I went to share truth so we stop funding wars. We have to stop the bloodshed.” Oh, he also gave a Michael Scott-esque karaoke rendition of “What’s Up?” by 4 Non Blondes.
I find it funny while everyone was concerned about the person who fell to their death at OSU Stadium, the commencement speaker is over here doing this pic.twitter.com/z22vuP6TZY
— Spotted Cat (Isaiah) (@Spottedcat123) May 5, 2024
44. Malaysia is crushing it, Bitcoin-wise
Malaysian authorities crushed 985 Bitcoin mining rigs as part of a countrywide crackdown on electricity theft. Yes, yes, extravagant use of electricity is, on occasion, sometimes associated with crypto miners. But had they simply invested in Bitcoin instead of destroying those precious miners, perhaps it would rank higher among the world’s countries by GDP. Actually, it is 37th of 195, which isn’t all that bad.
45. No sweetie, when a $6.5 million payment is made in error, you can’t keep it
This one seems a bit unfair: After centralized exchange Crypto.com mistakenly refunded a woman $6.8 million—instead of $65! LOL!—she (and her erstwhile partner) apparently spent $4.42 million of the money. Among other things, such as artwork, the couple apparently bought four homes in Australia. The woman was arrested while she was waiting to fly to… wait for it… Bitcoin-hating Malaysia!!! She served 209 days in prison and had to give back the money and other ill-gotten gains.
46. When scribbled on a legal pad, the words “BUY BITCOIN” are worth 10x more than a bitcoin
In 2017, Christian Langalis, a 22-year-old Cato Institute intern, scrawled “Buy Bitcoin” on a yellow legal notepad, then photobombed Janet Yellen with it during a televised House Financial Services Committee hearing.
Obviously the price of Bitcoin spiked by 3.7% right after the broadcast, making Langalis a BTC hero. In April, our man auctioned off his 15 minutes of fame for $1.019 million. Said he: “It’s good to finally liberate this number from my sock drawer and offer it back to the Bitcoin public.”
47. Betting on Bryan’s boner
If anyone is looking for evidence of the decline of Western civilization—indeed, civilization in general—look no further than the biohacker Bryan Johnson and his long-suffering penis. Johnson, a multi-millionaire who wants to live forever, makes your average health nut look like Homer Simpson.
In December, Polymarket bettors wagered on whether he could maintain a nighttime stiffy for more than two hours during sleep. Nighttime erections are “a significant biological age marker representing sexual, cardiovascular, and psychological health,” Johnson said, citing research that correlates a higher risk of death for men who don’t get wood in the night. As if you didn’t have enough to worry about.
There’s now an active betting market on @Polymarket for my nighttime erections.
A few things to consider when making your wager:
+ I return from China on the 16th of Dec and measurement will take place during the final week of the month. I’ve not previously measured how much… pic.twitter.com/1yZtCFkE1U
— Bryan Johnson /dd (@bryan_johnson) December 10, 2024
48. Heads I win, tails you’re a l0ser
It’s a good thing Polymarket became popular enough to allow degens to bet on anything, even Johnson’s johnson. In June, deep in the doldrums of a lifeless market, they were so bored that the poor bastards were actually betting on coin flips. Yep, just connect your wallet to a site called Degen Coin Flips. What could possibly go wrong?
49. What is it with hamsters?
In August, degens, apparently tired of betting on coin tosses, found a new obsession: Betting on live hamsters racing in little plastic cars. It was the second straight year that the premise had been tested, but the added cars arguably juiced the appeal.
50. Annals of stupid token launches, #1 in an infinite series
One of the largest DEXs on Solana, Raydium deployed a meme coin on a new token launchpad, but it backfired and “didn’t exactly go as expected,” with two identical tokens created and the first dropping 92% in just 10 minutes. The token initially had spiked to a $7 million market cap, before plummeting to $488,000. “Is it rug?” asked one well-trained Discord user.
51. Annals of stupid token launches, #2 in an infinite series
Imagine a meme coin that failed to pump before it could be dumped. That was the case with a celebrity coin apparently promoted by Brazilian footballer Neymar Jr, bassist and lyricist for Pink Floyd Roger Waters, and a number of other highly-followed accounts, including the CEO of a luxury lifestyle brand.
Despite the celeb tweets reaching over 3 million people, the token barely hit a market cap of $19,000. In fact, it was held by just two dozen holders, and had a scant $4 worth of liquidity. You’ve probably guessed by now that those luminaries had nothing to do with the token, and their X accounts had been hacked.
“It was the saddest launch I’ve ever seen,” said the CEO of on-chain analytics company Bubblemaps,
imagine hacking a Neymar jr fan account with 2M followers and Roger Waters’ account to promote a token
only to end up with $4 in liquidity
the celebrity meta is officially dead 😭 pic.twitter.com/WuT7vZ9Hle
— Bubblemaps (@bubblemaps) September 13, 2024
52. Binance says some of its best friends are people of color
Binance, the world’s biggest crypto exchange, posted a meme to X in June that appeared to suggest that it was discriminating against its users based on skin color. The exchange, of course, blamed an intern on its social media team who “lacks the corresponding cultural background” needed to understand what racism is.
“When they saw this MEME image in the community, they did not understand its meaning and posted it on X. This is our fault, and we will make sure to rectify this issue,” Binance wrote. The solution, the firm said, was to hire a new intern.
“WE CLEARLY NEED A NEW INTERN” – BINANCE APOLOGIZES FOR RACIST MEME POSTED TO ITS TWITTER ACCOUNT
“The social media team has recently been onboarded and lacks the corresponding cultural background” ~ Binance co-founder, Yi He.
– Only yesterday, the official @Binance X/Twitter… pic.twitter.com/6Z35pc8Gop
— BSCN (@BSCNews) June 16, 2024
53. Note to Kraken hackers: Your halloween mask doesn’t fool anyone
Some genius attempted to access a Kraken account in June by trying to talk a customer service rep into giving him access. The guy was literally wearing a cheap Halloween mask.
“Our agent was like: This is absolutely ridiculous. This is a rubber mask the guy’s wearing,” Kraken Chief Security Officer Nick Percoco told Decrypt.
54. The rugging and resurrection of the TrumpCoin
The Solana-based meme coin TrumpCoin—which launched in June amid a flurry of boasts over its claimed but still unproven connection to former U.S. President Donald Trump—lost 92% of its value after a hearty rugging.
The DJT token, inspired by the President-elect, went into freefall after the largest whale and owner (20% of the supply) sold off $2 million in tokens—some 2 billion of the suckers—in one massive dump. The token’s market capitalization plummeted from $55 million to $3 million in minutes. Ah, but who’s laughing now? The token nearly doubled its all-time-high price after Trump won the election, before plunging back to the floor.
55. America’s sweetheart awakens
Haliey Welch, aka the Hawk Tuah Girl, launched a HAWK token. Faster than you can say “spit on that thang,” the token climbed to a market capitalization of $490 million… before immediately collapsing by more than 93% in value. Some $3 million was pocketed by persons unknown.
“Haliey’s team has sold absolutely no tokens whatsoever,” her people said, denying they orchestrated a rug pull.
Welch attempted to answer questions from heartbroken investors in a Spaces, but when the going got tough, Welch got going: “I’m gonna go to bed” she said, and quit the chat, seemingly never to return to Crypto Twitter or our hearts again. Finally, on December 20, Sleeping Beauty awoke from her 372-hour slumber to proclaim that she’s working with the law firm that sued the HAWK token’s creators.
56. Hamster massage
Who knew that those personal massage devices were good for something other than sex toys? Russian gamers, that’s who!
Online retailer Wildberries reported a 179% month-over-month sales spike for percussion massagers in June, which was attributed to players of the massively popular Telegram game, Hamster Kombat.
Apparently someone figured out that they could jack up their in-game coin earnings by using the thing, which pulses rapidly to deliver faster screen taps than a human player can. But given that the game’s broadly disappointing airdrop delivered “dust,” we’d be surprised if they earned enough to even cover the cost of the vibrating device.
57. Too big to fail and not return as a crypto company
It’s baaaack: Enron, the symbol of fin de siècle dotcom excess, announced via X in early December that it was returning to “solv[e] the global energy crisis” with the aid of decentralized technology. Whether it’s a parody, real attempted comeback, or real attempted comeback that ends in parody remains to be seen. In the meantime, the firm says “permissionless innovation” will be central to its comeback.
58. Biting the banana that feeds you
We don’t know anything about art, but we know about dumb. And it is debatable what’s dumber: Buying a high-concept piece of art—a banana duct taped to a wall—for $6.2 million at a Sotheby’s auction, or eating the banana later. Both of which Justin Sun, the P.T. Barnum of crypto, did in November. That said, he was encouraged to routinely replace the banana anyway.
As a gesture of good will, Sun announced that he would purchase 100,000 bananas from the same New York sidewalk stall where the original banana came from—claiming he’d distribute them worldwide for free. But it was quickly revealed that this just isn’t possible. The vendor said they’d barely make any profit, and even then the logistics are a nightmare.
59. Even in jail, the scammer known as Razzlekhan keeps on shilling
Heather “Razzlekhan” Morgan, notorious for her role in the infamous $10.8 billion Bitfinex hack in 2016, has written a song! It is, apparently, a rap dedicated to the love of her life, husband and partner in crime, Ilya Lichtenstein, whom she hasn’t seen outside of a courtroom for three years. The song, which she says was written during a stint in solitary confinement, was released in a video and ends on an upbeat note: “Keep on praying for what the future brings. Inshallah.”
60. Congressman digs dog wif ski mask
A meme coin based on a dog in a ski mask pumped this month, apparently because U.S. Congressman Mike Collins (R-GA) acknowledged that he bought as much as $30,000 of it.
“I liked the coins, so I bought them,” the no-nonsense Collins told Decrypt. “Washington and Wall Street have stigmatized emerging technology in the crypto ecosystem for far too long, and it’s about time that we start treating this industry with the respect it deserves.” This is not dumb.
61. “Don’t worry about it”
Remilia Corporation took $20 million in a pre-sale for its CULT meme coin, then nothing happened for six months. Anyone who expressed concern was flooded with comments of “Don’t worry about it” from CULT members, despite those same people spreading fake news that the token launch had been cancelled.
Community members told Decrypt that they found it “humorous” that people were worried. The token did eventually launch in December.
62. Saving Democracy, one battle royale at a time
Popular battle royale game Off the Grid added player skins inspired by Donald Trump and Kamala Harris via its November “Save Democracy” content pack. The pack included two “Epic” weapons, as well as character emotes that show the faux politicians either building a wall or tossing a molotov cocktail. Best of all, the skins use true-to-life voices, with Trump saying “I feel like a Democrat” when he’s injured, or Harris quipping “Tax that fucker” when shooting at an enemy.
63. Rug your friends for fun and profit, without risk
Don’t have the ‘nads to create a meme coin, pump it up to a billion market cap, and then rug the poor schmuckos holding it? Then Rug.fun is the game for you! It simulates all the fun—and dumbnasity—of the real deal. Built on Coinbase’s Ethereum layer-2 network Base, players gamble on 10 tokens, eight of which will be rug pulled.
64. Every time you tickle a cat an angel gets its wings
Tapos is a “tickle-to-earn” game on the Aptos network that prompts users to tickle an on-screen cat for HEART tokens, helping the network record over 200 million transactions during two days in May. The Notcoin-esque cat clicker game records every click on-chain.
In August, the site claimed to have surpassed a total of 500 million transactions. But weirdly, it has since stopped giving updates.
65. X Empire players whine to an indifferent Elon Musk
Guys, despite the unusual “X” in its name, X Empire has absolutely nothing to do with X the social platform—despite it being previously called Musk Empire. Got that? In October, the Telegram tap-to-earn game X Empire revealed airdrop allocations to users, prompting a bunch of dim, ineligible players to tweet their complaints to Elon Musk.
“Totally scam project backed by your name,” tweeted one player. “X Empire. Elon Musk. Musk Empire. Do interrogation on X Empire team. They are just like scammer.”
Needless to say, the owner of X and master of all he surveys did not reply. Note, lads: In the future, do not vent at Musk for x-rated movies or anything having to do with x chromosomes. He is not responsible for those either. Yet.
66. See you, wouldn’t wanna be you
When Fantasy Top, a SocialFi game that incentivized influencers to farm Twitter engagement, went viral this summer, a degen known as Franklin decided to post every five minutes to maximize his points. Deadpan and consistent, gotta respect it.
Franklin, for those who were around for the NFT bull run, is also well known for sharing his Ls, including losing $150,000 in a “prank” NFT bid that he admitted was the “fumble of the century.”
67. Kamala is nowhere to be found-ala
For a while, it looked like Kamala Harris was actually taking an interest in crypto and might reconsider the Biden administration’s clueless crypto policies. It also appeared like she might even speak at Permissionless, Blockworks’ annual conference. And for a while, it even looked like she might win the General Election.
None of these things came to pass.
68. Donald Trump loves him some crypto
The President-elect, by contrast, embraced the crypto community. Notably, he delivered a rambling speech in July at the big Bitcoin Conference in Nashville, where he exposed how little he knew about crypto. His connection to crypto hardly stopped there.
In an interview with Rug Radio (like Decrypt, a wholly owned subsidiary of Dastan), Trump shilled his new “World Liberty Financial” project, which appears to be headed toward some kind of stablecoin offering. This seems very much in keeping with the whole ethos of crypto!
69. Litecoin? More like shitecoin
Due to current market conditions I now identify as a memecoin.
— Litecoin (@litecoin) November 14, 2024
After years of establishing itself as a legitimate decentralized digital currency, Litecoin’s Twitter intern decided to rebrand the project into a meme coin.
“Due to current market conditions I now identify as a meme coin,” the Twitter account posted, followed by a spree of shitposts including the creation of a stickman mascot called Lester. Ironically, this preceded a 79% price bump. Gosh, what a dumb—and lovable—industry this is!
Bonus Item: Let he or she who is without dumbness cast the first stone…
Decrypt had a metric shit ton of dumb errors last year, but delicacy prevents us from printing them all again. Here’s to many more in 2025.
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While the crypto market’s latest bull run has put extra cash in industry players’ pockets, Ol’ Saint Nick is preparing to put coal in some of their stockings.
From controversial founders to outright scammers, several key figures in crypto landed themselves on Santa’s “Naughty List” in 2024.
Here are Decrypt’s picks for the seven naughtiest in crypto this year:
Hawk Tuah Girl (Hailey Welch)
Viral internet star Hailey Welch, aka the “Hawk Tuah” Girl was catapulted into shitcoin superstardom earlier this month when she announced the launch of her HAWK meme coin.
But Welch’s crypto debut went sideways shortly after the HAWK launch, with crypto investors pointing out that the token sale had all the major marks of an insider scam.
Hawk-eyed traders pointed out that Welch’s team owned between 80-90% of HAWK’s supply on launch day, potentially allowing them to manipulate the price of the token.
Welch’s HAWK token had a $490 million market cap shortly after it debuted in the first week of December. However, its price quickly plummeted to less than 5% of its initial value within a few hours of its launch.
A law firm has sued her business partners over the collapse, and she emerged from a two-week social media blackout soon thereafter—to say she’s working with the lawyers, and claim she wasn’t responsible for the mess.
Ryan Selkis
Messari founder Ryan Selkis courted controversy and stirred up drama within the crypto community in 2024.
From excoriating his political adversaries to evoking another U.S. civil war, Selkis’ commentary leading up to the U.S. 2024 presidential election flew in the face of others’ efforts to cultivate a better public image for the maturing digital assets industry.
His spicy rhetoric on X (formerly known as Twitter) led to his departure from Messari when things apparently got too hot for his colleagues. Selkis ultimately got what he wanted with Donald Trump’s reelection, but some of his tactics in encouraging that shift landed him squarely on Santa’s naughty list this year.
Jonathan and Tanner Adam
Jonathan and Tanner Adam may not be household names, but their alleged crimes are certainly on Santa’s radar—and the SEC’s, too.
The pair allegedly led a crypto-focused Ponzi scheme that bilked more than 80 investors out of a total of $60 million, according to court filings. Under the scheme, investors were told their money would be put into a lending pool that would fund “flash loans” to complete arbitrage trades that were identified by a special trading bot.
However, the SEC alleges that the lending pool as described to investors never existed. Rather, the duo allegedly used those millions to support their lavish lifestyles, spending nearly half a million dollars alone on a variety of luxury vehicles.
Gary Gensler
Gary Gensler is the much-maligned SEC chairman who led the regulatory agency’s charge against digital assets during the Biden administration.
Under Gensler, the SEC has followed a “regulation-by-enforcement” model for reining in the unwieldy crypto industry, leading to an unprecedented number of SEC lawsuits against major digital assets companies such as Coinbase, Kraken, and Binance.US.
In 2023, the SEC brought a total of 46 cryptocurrency-related enforcement actions, a 53% increase from 2022, according to Cornerstone Research. That’s also a record high for the agency since 2013. But much of that may be for naught with Gensler announcing plans to resign in January as Trump takes office. Most crypto industry supporters aren’t sad to see him go.
Eli Regalado
Pastor Eli Regalado allegedly scammed devout parishioners of his Denver-based church out of more than $3 million through the sale of a token called INDXCoin, according to the Colorado Division of Securities. However, the pastor denies being completely at fault for the scheme. His rationale: The Lord made him do it.
Whether God whispered in his ear or not, one thing is clear: Regalado was living the high life on his followers’ money. The pastor bought luxury digs and other items with his ill-gotten gains from INDXCoin’s sale, according to charges from the Colorado Securities Commissioner filed earlier this year.
Craig Wright
They say imitation is the sincerest form of flattery, but in the case of Craig Wright and his claims to be the creator of Bitcoin, it’s also a crime.
In the case of the Crypto Open Patent Alliance (COPA) versus Craig Wright, Wright was found guilty in March of lying about being storied Bitcoin inventor Satoshi Nakamoto. A U.K. court also ruled that there was “overwhelming” evidence that Wright fabricated documents and lied on the stand during the trial. The Wright saga played out for years, but the result has earned him a spot on Santa’s naughty list this year.
Sahil Arora
Crypto influencer and celebrity wrangler Sahil Arora has fallen out of investors’—and Santa’s—good graces in 2024.
That’s because the crypto celebrity promoter allegedly made between $2 million and $30 million by exploiting his connections to various celebrity meme coin projects, according to on-chain analyses by blockchain sleuth ZachXBT and crypto data firm Bubblemaps.
(Arora denied any wrongdoing in an exclusive interview with Decrypt in May.)
So, how exactly did Arora get so rich? Well, it’s not exactly clear, but several celebrities and investors have something to say on the matter.
In May, Caitlyn Jenner said Arora “scammed” her “big time” by running away with the proceeds of the JENNER meme coin he helped launch.
R&B singer Jason Derulo followed up with his own meme coin and similar allegations against Arora, which Arora later told Decrypt wasn’t what it seemed. The controversy was “orchestrated” and all “part of the script,” he said.
As if that double dose of celebrity drama weren’t enough, investors also accused Arora of raking in up to $380,000 from the presale of an Iggy Azalea-themed meme coin project that he launched on Pump.fun earlier this year. Shortly after the presale, investors in the project alleged they hadn’t received any of the tokens they were promised. Meanwhile, at least some funds from the presale wallet appeared to have been moved, SolScan data showed.
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In recent years, the digital art landscape has experienced a dynamic transformation, influenced by technological advancements and shifting cultural paradigms. As artists continue to experiment with new tools and platforms, contemporary digital art has expanded beyond traditional boundaries, offering fresh perspectives and innovative experiences. This article delves into the emerging trends shaping this vibrant field, exploring the evolution of digital art forms, the technologies driving current creations, and the impact of social media on artist visibility.
Understanding the Evolution of Digital Art Forms
The evolution of digital art forms can be traced back to the late 20th century, with early pioneers using computers as creative tools. Initially, digital art was seen as a niche interest, with limited recognition within the broader art community. However, as technology advanced, artists began to explore new possibilities, pushing the boundaries of traditional artistic practices. This period saw the emergence of digital painting, 3D modeling, and computer-generated imagery, each contributing to a diverse digital art ecosystem.
As digital art gained momentum, the internet played a pivotal role in its dissemination and evolution. Online platforms provided artists with a global stage to showcase their work, breaking down geographical barriers and fostering cross-cultural collaborations. This accessibility led to the democratization of art creation and consumption, allowing artists from various backgrounds to experiment and innovate. Consequently, digital art forms began to diversify, incorporating elements of interactivity, virtual reality, and augmented reality.
In recent years, the concept of digital art has expanded to encompass various forms, including generative art, data visualization, and immersive installations. Generative art, which uses algorithms to create unique compositions, has gained popularity for its ability to blend creativity with computational precision. Similarly, data visualization transforms complex datasets into visually compelling narratives, offering new ways to interpret information artistically. These developments reflect a broader trend towards integrating technology and art, resulting in increasingly sophisticated and nuanced digital creations.
The rise of non-fungible tokens (NFTs) has further revolutionized the digital art landscape, providing artists with new avenues for monetization and ownership. NFTs enable artists to tokenize their digital creations, ensuring provenance and authenticity in an increasingly digital world. This innovation has sparked debates about the value of digital art and its place within the traditional art market, prompting both excitement and skepticism among artists and collectors alike.
Moreover, the evolution of digital art forms has been influenced by the growing interest in social and environmental issues. Many contemporary digital artists address themes such as climate change, identity, and social justice, using their work to provoke thought and inspire action. This shift towards socially engaged art reflects a broader trend within the art world, as artists seek to use their platforms to effect positive change.
Ultimately, the evolution of digital art forms is a testament to the resilience and adaptability of artists in the face of rapid technological advancements. As new tools and platforms continue to emerge, digital art will undoubtedly evolve further, offering unprecedented opportunities for creative expression and innovation.
Key Technologies Shaping Contemporary Creations
Contemporary digital art is heavily influenced by a range of cutting-edge technologies that have opened up new possibilities for artistic expression. One of the most significant advancements is artificial intelligence (AI), which has become a powerful tool for artists seeking to push creative boundaries. AI algorithms can generate unique artworks, assist in the creation of complex compositions, and even mimic human artistic styles, offering a new realm of exploration for digital artists.
Virtual reality (VR) and augmented reality (AR) are also at the forefront of technological innovations shaping contemporary digital art. These immersive technologies enable artists to create interactive experiences that transcend traditional two-dimensional media. VR allows viewers to step inside digital environments, offering a sense of presence and engagement that static artworks cannot match. Similarly, AR overlays digital elements onto the real world, creating a blend of physical and digital experiences that captivate audiences.
Blockchain technology, particularly in the form of non-fungible tokens (NFTs), has had a profound impact on the digital art market. NFTs provide a means for artists to authenticate and sell their digital creations, offering a new level of ownership and value in the digital realm. This technology has empowered artists to monetize their work in innovative ways, challenging traditional notions of art ownership and distribution. The rise of NFTs has also sparked a broader conversation about the future of art and its relationship with technology.
Another key technology shaping contemporary digital art is machine learning, which enables artists to analyze vast datasets and generate new insights. Through machine learning, artists can create data-driven artworks that reflect complex patterns and trends, offering a unique perspective on the world around us. This technology has opened up new avenues for exploration, allowing artists to engage with topics such as climate change, social dynamics, and urban development in novel ways.
The integration of 3D printing technology into digital art practices has also expanded the possibilities for artistic creation. Artists can now transform digital designs into tangible objects, blurring the lines between the digital and physical worlds. This technology has enabled the creation of intricate sculptures and installations that challenge traditional notions of form and space, offering new ways to experience art.
Finally, advancements in digital fabrication techniques, such as laser cutting and CNC milling, have provided artists with new tools for creating complex and detailed artworks. These technologies allow for precise control over the production process, enabling artists to experiment with materials and forms in unprecedented ways. As digital fabrication continues to evolve, it will undoubtedly play a crucial role in shaping the future of contemporary digital art.
The Role of Social Media in Artist Visibility
Social media platforms have become invaluable tools for artists seeking to increase their visibility and reach new audiences. By providing a space for artists to share their work with a global audience, social media has democratized the art world, allowing emerging artists to gain recognition and build a following without the need for traditional gatekeepers. Platforms such as Instagram, TikTok, and Twitter have become popular venues for artists to showcase their digital creations and engage with fans.
The visual nature of platforms like Instagram makes them particularly well-suited for digital artists, who can easily share images and videos of their work. Through these platforms, artists can connect with a diverse audience, receive feedback, and build a community around their practice. Social media also allows artists to share their creative process, offering insights into their techniques and inspirations, which can enhance audience engagement and appreciation.
In addition to increasing visibility, social media has facilitated new forms of collaboration and networking among artists. Artists can connect with peers from around the world, share ideas, and collaborate on projects that transcend geographical boundaries. This connectivity has led to the emergence of global art movements and collectives, fostering a sense of community and shared purpose among digital artists.
Social media has also played a significant role in the rise of digital art marketplaces and online exhibitions. Artists can leverage their social media presence to promote their work and direct followers to digital platforms where they can purchase art or explore virtual exhibitions. This shift towards online art sales has provided artists with new revenue streams and increased accessibility for collectors.
However, the reliance on social media for visibility also presents challenges for artists. The algorithms that govern these platforms can dictate which content is seen and by whom, potentially limiting the reach of certain artists. Additionally, the fast-paced nature of social media can create pressure for artists to constantly produce new content, which may impact the quality and depth of their work.
Despite these challenges, social media remains a powerful tool for artists seeking to navigate the digital art landscape. By leveraging these platforms effectively, artists can reach new audiences, engage with their community, and explore new opportunities for creative expression and collaboration.
As digital art continues to evolve, driven by technological innovations and changing cultural dynamics, artists find themselves at the forefront of a rapidly transforming creative landscape. The emergence of new digital art forms, the role of cutting-edge technologies, and the influence of social media have collectively reshaped how art is created, shared, and consumed. As we look to the future, the potential for further innovation and exploration in digital art is boundless, promising exciting possibilities for artists and audiences alike.
In the rapidly evolving digital landscape, brand strategy is undergoing a profound transformation. As technology continues to advance at an unprecedented pace, companies are compelled to rethink how they engage with consumers and position their brands. This article delves into the future of digital trends in brand strategy, exploring the evolving dynamics, key technological advances, and the necessary adaptations required for brands to thrive in a digital-first world.
Navigating the Evolution of Digital Brand Strategies
Digital brand strategies have undergone significant changes over the past decade. The shift from traditional marketing methods to digital-first approaches has been driven by the rise of the internet and the proliferation of connected devices. As consumers become increasingly tech-savvy, brands must navigate this evolution by embracing digital channels and platforms to effectively reach their target audiences. This transition requires a fundamental rethinking of how brands communicate their value propositions and engage with consumers in a digitally dominated environment.
The evolution of digital brand strategies is marked by the growing importance of personalization. Consumers today expect tailored experiences that resonate with their individual preferences and needs. Brands are leveraging data analytics and artificial intelligence to gather insights into consumer behavior and deliver personalized content and recommendations. This trend is reshaping brand strategies, as companies strive to create meaningful connections with consumers through personalized interactions that foster brand loyalty and advocacy.
Another significant aspect of this evolution is the rise of social media as a powerful branding tool. Social media platforms have become integral to brand strategies, offering a direct line of communication between brands and their audiences. Brands are leveraging social media to build communities, engage with consumers in real-time, and amplify their messaging. The evolution of social media algorithms and features requires brands to stay agile and adapt their strategies to maximize reach and engagement in this dynamic digital ecosystem.
The evolution of digital brand strategies is also influenced by the increasing importance of brand storytelling. In a crowded digital landscape, brands need to differentiate themselves by crafting compelling narratives that resonate with their audiences. Storytelling allows brands to connect with consumers on an emotional level, creating a lasting impact. Digital platforms offer diverse storytelling formats, from short-form videos to immersive experiences, enabling brands to experiment and innovate in their storytelling approaches.
Furthermore, the evolution of digital brand strategies is characterized by the growing emphasis on brand authenticity and transparency. Consumers today are more discerning and value brands that are genuine and transparent in their communications. Brands are responding by embracing authenticity in their messaging, showcasing their values, and addressing social and environmental issues. This shift towards authenticity is reshaping brand strategies, as companies strive to build trust and credibility in an increasingly skeptical digital landscape.
Lastly, the evolution of digital brand strategies is driven by the need for agility and adaptability. The digital landscape is constantly evolving, with new technologies and trends emerging at a rapid pace. Brands must be agile in their strategies, ready to pivot and adapt to changing consumer expectations and market dynamics. This requires a flexible approach, where brands continuously monitor and analyze digital trends, experiment with new technologies, and iterate their strategies to stay ahead of the curve.
Key Technological Advances Shaping Brand Futures
Artificial intelligence (AI) stands at the forefront of technological advances shaping the future of brand strategies. AI is transforming how brands interact with consumers by enabling personalized experiences, predictive analytics, and automated customer service. With AI, brands can analyze vast amounts of data to gain insights into consumer behavior, preferences, and trends, allowing them to tailor their strategies and offerings to meet individual needs. This technology empowers brands to deliver highly targeted and relevant content, enhancing customer satisfaction and brand loyalty.
The rise of augmented reality (AR) and virtual reality (VR) is revolutionizing brand experiences. These immersive technologies offer brands new avenues to engage with consumers by creating interactive and memorable experiences. AR and VR enable brands to showcase products in innovative ways, allowing consumers to visualize and interact with them virtually. This technology is particularly impactful in industries such as retail, real estate, and tourism, where consumers can explore products and destinations from the comfort of their homes, enhancing their decision-making process and driving brand engagement.
Blockchain technology is another key advancement shaping the future of brand strategies. With its decentralized and transparent nature, blockchain offers brands opportunities to enhance trust and security in their interactions with consumers. Brands can leverage blockchain for supply chain transparency, ensuring the authenticity and origin of products. Additionally, blockchain-based loyalty programs and digital currencies enable brands to create unique and secure customer experiences, fostering brand loyalty and differentiation in a competitive market.
The Internet of Things (IoT) is transforming brand strategies by connecting devices and enabling seamless interactions between brands and consumers. IoT allows brands to gather real-time data on consumer behavior, preferences, and usage patterns, providing valuable insights for personalized marketing and product development. Brands can leverage IoT to create connected experiences, such as smart home devices and wearables, that enhance convenience and engagement. This technology offers brands the opportunity to become an integral part of consumers’ daily lives, strengthening their brand presence and relevance.
Voice technology is rapidly gaining traction and reshaping brand strategies. With the rise of voice-activated devices and virtual assistants, brands are exploring new ways to engage with consumers through voice interactions. Voice technology enables hands-free and convenient experiences, allowing consumers to interact with brands effortlessly. Brands are optimizing their content for voice search and developing voice-enabled applications to enhance customer experiences. As voice technology continues to evolve, brands must adapt their strategies to leverage this emerging trend and stay connected with their audiences.
Data analytics and big data are pivotal in shaping the future of brand strategies. The ability to collect, analyze, and interpret vast amounts of data empowers brands to make informed decisions and drive their strategies. Data analytics enables brands to understand consumer behavior, identify trends, and measure the effectiveness of their marketing efforts. By leveraging data insights, brands can optimize their campaigns, personalize experiences, and identify new growth opportunities. The integration of data analytics into brand strategies is essential for brands to remain competitive and relevant in an increasingly data-driven digital landscape.
Adapting Brand Strategies for a Digital-First World
In a digital-first world, brands must prioritize digital channels and platforms to effectively reach and engage with their audiences. This shift requires brands to adapt their strategies to leverage the full potential of digital technologies. Brands need to invest in building a strong online presence, optimizing their websites for search engines, and creating compelling content that resonates with their target audiences. By embracing a digital-first approach, brands can expand their reach, increase brand visibility, and drive customer engagement in an increasingly digital landscape.
To adapt brand strategies for a digital-first world, brands must embrace a customer-centric approach. Understanding consumer behavior, preferences, and needs is crucial for developing effective digital strategies. Brands need to invest in data analytics and consumer insights to gain a deep understanding of their audiences. By leveraging this information, brands can create personalized experiences, tailor their messaging, and deliver relevant content that resonates with consumers. A customer-centric approach enables brands to build meaningful connections, foster brand loyalty, and drive long-term success in a digital-first world.
Brands must also adapt their strategies to leverage the power of social media in a digital-first world. Social media platforms offer brands the opportunity to connect with their audiences, build communities, and amplify their messaging. Brands need to develop a strong social media presence, engage with their audiences in real-time, and create compelling content that sparks conversations and drives engagement. By harnessing the power of social media, brands can enhance brand awareness, drive customer loyalty, and stay relevant in a fast-paced digital landscape.
In a digital-first world, brands need to prioritize mobile optimization in their strategies. With the increasing use of smartphones and mobile devices, consumers are accessing digital content on the go. Brands must ensure that their websites, applications, and content are optimized for mobile devices to provide seamless experiences. Mobile optimization includes responsive design, fast-loading pages, and intuitive navigation. By prioritizing mobile optimization, brands can enhance user experiences, drive mobile engagement, and capture the attention of their audiences in a mobile-driven digital landscape.
To adapt brand strategies for a digital-first world, brands must embrace innovation and experimentation. The digital landscape is constantly evolving, with new technologies and trends emerging at a rapid pace. Brands need to stay agile and open to exploring new opportunities. This includes experimenting with emerging technologies, such as AI, AR, and voice, and exploring new digital channels and formats. By embracing innovation and experimentation, brands can stay ahead of the curve, differentiate themselves from competitors, and drive growth in a digital-first world.
Lastly, brands must prioritize data privacy and security in their digital strategies. With the increasing amount of personal data being collected and shared, consumers are becoming more concerned about their privacy and security. Brands need to ensure that they are transparent in their data practices, comply with relevant regulations, and prioritize data protection. By prioritizing data privacy and security, brands can build trust and credibility with their audiences, mitigate risks, and maintain strong relationships in a digital-first world.
As we look to the future, the digital landscape will continue to evolve, presenting both challenges and opportunities for brands. By navigating the evolution of digital brand strategies, embracing key technological advances, and adapting to a digital-first world, brands can position themselves for success. The future of brand strategy lies in the ability to leverage digital technologies, deliver personalized experiences, and build meaningful connections with consumers. By staying agile, innovative, and customer-centric, brands can thrive in the ever-changing digital landscape and create lasting impact in the minds of their audiences.
Matador Technologies, a Canadian crypto firm, said Monday that it would begin leveraging Bitcoin as a treasury reserve asset, starting with a $4.5 million purchase later this month.
The little-known company has been developing a platform on top of Bitcoin’s network, which will enable users to one day purchase and trade digital representations of gold, according to a press release. The company previously said it’s targeting a launch of “early 2025” for said platform.
The company, formerly known as Scaling Capital 1, began trading on the TSX Venture Exchange last week under its new name. Since Matador’s debut last Tuesday, its stock price has fallen 35% from a closing price of $0.90 to $0.58, as of this writing.
Since software firm MicroStrategy began purchasing Bitcoin in 2020—ultimately amassing more than $41 billion worth as of this writing—major tech companies like Tesla have brought the asset onto their own balance sheets.
But with firms like Microsoft declining to take that route recently, many companies following in MicroStrategy’s footsteps have been relatively small. With a market capitalization of $49.5 million, Matador undoubtedly fits within thatgroup.
Eventually, Matador plans on releasing a mobile application that lets users “buy, sell, and store gold 24/7,” according to a press release. But the company has said it plans to “build a significant portfolio of products” beyond the precious metal, according to its website.
Matador said Monday that its Bitcoin-buying endeavors were unanimously approved by the company’s board of directors. As part of the move, Matador said it would meanwhile shift the majority of its cash balances to the U.S. dollar, while ditching Canada’s official currency.
The Canadian firm said that it had assessed its platform’s viability on Ethereum and Solana, but Bitcoin was chosen for its secure and stable network at the end of the day. Matador added that physical gold reserves backing its digital representations will be held at the Royal Canadian Mint, a corporation owned solely by the Canadian government.
“Matador’s board and management believe in using Bitcoin to future-proof our treasury,” Matador President Sunny Ray said in a statement. “This step also supports our mission to explore using Bitcoin as a platform for our gold-based products.”
Among firms that have adopted Bitcoin this year, the Japanese investment firm Metaplanet has built up a $164 million stash since its first purchase in April, according to Bitcoin Treasuries. But there’s overlap between Metaplanet and Matador beyond Bitcoin and starting with the letter M.
BTC Inc., the parent company of Bitcoin Magazine, is known for hosting a popular line of Bitcoin conferences, but it also operates UTXO Management as its investment arm.
The company’s co-founder and managing partner, Tyler Evans, sits on Metaplanet’s board of directors. In a press release earlier this month, Matador said that Evans would serve on its board of directors as well.
Matador, Evans, and Metaplanet did not immediately respond to a request for comment from Decrypt.
Edited by Andrew Hayward
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A little-known Japanese investment firm that made headlines for its Bitcoin buys just snapped up more of the biggest cryptocurrency.
Metaplanet, which trades on the Tokyo Stock Exchange, announced Monday that it had bought 619.7 Bitcoin for a total of 9.5 billion yen ($60.5 million)—its largest single purchase of the orange coin.
Only last week, Metaplanet said it would accelerate its Bitcoin buys by issuing debt. As of Monday, it owned 1,761.98 Bitcoin. That’s over $164 million in the biggest digital asset at today’s prices.
The company is copying the model established by American software firm MicroStrategy, which in 2020 started buying Bitcoin as a strategy to get shareholders the best value for money. It now holds 444,262 BTC—valued above $41 billion—following its latest buy.
MicroStrategy works to securitize Bitcoin, buying the asset and allowing investors to get exposure to it via its Nasdaq-listed shares.
But in Japan, not everyone with exposure to Metaplanet might be happy with the firm copying MicroStrategy: The company’s stock dipped hard last week on news that the firm would become a “Bitcoin treasury” with a “responsibility as a pioneer in the country’s Bitcoin ecosystem.”
Bitcoin is currently trading for $92,625 per coin, a more than 3% drop over 24 hours and a 13% fall over a seven-day period, CoinGecko data shows.
Edited by Andrew Hayward
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SuperNoderz, a user-friendly platform, simplifies the deployment of WitnessChain Watchover nodes, enabling seamless participation in the decentralized infrastructure ecosystem. If you’re looking to contribute to DePINs, this guide will walk you through every step.
If you want to watch the Video tutorial, click below or head over to our YouTube channel.
What is WitnessChain?
WitnessChain enables DePIN projects to share information about their physical locations, network capacities, and more. This will allow DePINs to connect with each other, establishing an end-to-end supply chain of decentralized infrastructureWitness Chain enables DePIN projects to share info about their physical locations, network capacities, and more. This will allow DePINs to connect with each other, establishing an end-to-end supply chain of decentralized infrastructure
Deploying WitnessChain Watchover Node with Supernoderz ✅
Step 1: Create an EVM Wallet account
Go to https://metamask.io/download/ and download the Chrome extension
2. Once the download is finished, you will be redirected to the account creation page
3.Follow the prompts to create a wallet and Securely store your Secret Recovery Phrase (8, 12, or 16 words). This phrase is essential for recovering your wallet and its funds if access is lost.
4.Once completed, go to the account dropdown; you can use either 1 or 2 to select account details
5.Click Show Private Key and enter your wallet password. Copy and securely save the private key for later use.
Step 2: **Deploying Watchover Node using SuperNoderz
**
1. Now, go to https://www.supernoderz.com and login with gmail.
2. Once in, go to the marketplace and select WitnessChain Watchover
3. Once you click on this, you will see the following fields to be filled.
Node Name: Enter a unique name for your node (e.g., test123).
Latitude and Longitude: These values will be auto-detected based on your location.
Private Key: Paste the private key obtained in Step 1.
Public Key: Enter your wallet address.
4. Once completed, Click Deploy. After deployment, you’ll be redirected to your dashboard to monitor logs and node activity.
5. And that is it; that’s all you require to deploy the WitnessChain Watchover seamlessly. Now you just need to register your watchover
6. Go to the link here and copy the first command. Paste it in the terminal (iterm for Mac users, terminal for Linux users) to install the Witness CLI.
7.This is how the output will look like:
8. Copy the second command from the registration documentation. Replace the placeholder with your private key.
9. Once you paste it, the final output will look like this:
10. The final output will confirm successful registration as a Proof-of-Location (PoL) node.
Conclusion:
In conclusion, deploying a WitnessChain Watchover node using Supernoderz is straightforward and can be completed in just a few steps. Supernoderz allows users to easily set up the Node without extensive technical knowledge, making it accessible to more participants. Following the steps outlined in this guide, users can quickly and easily deploy their Node and contribute to the network.
SuperNoderz, a user-friendly platform, simplifies the deployment of WitnessChain watchtowers nodes, enabling seamless participation in the decentralized infrastructure ecosystem. If you’re looking to contribute to DePINs, this guide will walk you through every step.
If you want to watch the Video tutorial, click below or head over to our YouTube channel.
What is WitnessChain?
WitnessChain enables DePIN projects to share information about their physical locations, network capacities, and more. This will allow DePINs to connect with each other, establishing an end-to-end supply chain of decentralized infrastructureWitness Chain enables DePIN projects to share info about their physical locations, network capacities, and more. This will allow DePINs to connect with each other, establishing an end-to-end supply chain of decentralized infrastructure
Deploying WitnessChain Watchtowers Node with Supernoderz ✅
Step 1: Create an EVM Wallet account
Go to https://metamask.io/download/ and download the Chrome extension
2. Once the download is finished, you will be redirected to the account creation page
3.Follow the prompts to create a wallet and Securely store your Secret Recovery Phrase (8, 12, or 16 words). This phrase is essential for recovering your wallet and its funds if access is lost.
4.Once completed, go to the account dropdown; you can use either 1 or 2 to select account details
5.Click Show Private Key and enter your wallet password. Copy and securely save the private key for later use.
Step 2: Deploying Watchtowers Node using SuperNoderz
1. Now, go to https://www.supernoderz.com and login with gmail.
2. Once in, go to the marketplace and select WitnessChain Watchtowers
3. Once you click on this, you will see the following fields to be filled.
Node Name: Enter a unique name for your node (e.g., test123).
Latitude and Longitude: These values will be auto-detected based on your location.
Private Key: Paste the private key obtained in Step 1.
Public Key: Enter your wallet address.
4. Once completed, Click Deploy. After deployment, you’ll be redirected to your dashboard to monitor logs and node activity.
5. And that is it; that’s all you require to deploy the WitnessChain Watchtowers seamlessly. Now you just need to register your Watchtowers
6. Go to the link here and copy the first command. Paste it in the terminal (iterm for Mac users, terminal for Linux users) to install the Witness CLI.
7.This is how the output will look like:
8. Copy the second command from the registration documentation. Replace the placeholder with your private key.
9. Once you paste it, the final output will look like this:
10. The final output will confirm successful registration as a Proof-of-Location (PoL) node.
Conclusion:
In conclusion, deploying a WitnessChain Watchtowers node using Supernoderz is straightforward and can be completed in just a few steps. Supernoderz allows users to easily set up the Node without extensive technical knowledge, making it accessible to more participants. Following the steps outlined in this guide, users can quickly and easily deploy their Node and contribute to the network.
We’re excited to introduce Chainlink Smart Value Recapture (SVR)—a novel oracle solution designed to enable DeFi applications to recapture the non-toxic Maximal Extractable Value (MEV) derived from their use of Chainlink Price Feeds.
The initial version of Chainlink SVR was built in collaboration with BGD Labs, Flashbots, and other contributors to the Aave DAO and will initially focus on enabling DeFi lending protocols to recapture oracle-related MEV from liquidations. Built on top of Chainlink infrastructure, SVR systematically reduces unnecessary third-party dependencies and eliminates the need to integrate intermediary smart contracts, making it a very minimal lift for existing Chainlink Price Feed users to adopt SVR.
This version of SVR-enabled Price Feeds leverages Flashbots MEV-Share and a novel onchain “Dual Aggregator” contract architecture to provide efficiency and enhanced fallback security. Chainlink SVR is currently live on testnet and will soon launch on Ethereum mainnet. A future, fully custom implementation is planned to introduce further improvements, including increased decentralization, a DON-based auction system, enhanced gas efficiency, and cross-chain capabilities.
The integration of Chainlink SVR by the Aave community is currently undergoing governance approval and can be read on the Aave forum. The value recaptured by SVR not only provides DeFi protocols with a new revenue stream, but can be used to promote the long-term economic sustainability of Chainlink oracles, ultimately ensuring DeFi protocols maintain access to highly secure and reliable oracles.
How Oracles in DeFi Create MEV Opportunities
Maximal Extractable Value (MEV) refers to the value derived from the ability of block proposers (within blockchain networks) to include, exclude, or change the order of transactions in the blocks they produce. Today, these transaction ordering opportunities are identified by searchers, who bid via a competitive auction for the right to order transactions in the block. The value is then captured by the participants of the block building process such as searchers, builders, and validators.
As a sub-set of MEV, “Oracle Extractable Value” (OEV) refers to the MEV created during the transmission of oracle reports onchain and their subsequent consumption by onchain applications. The most common OEV opportunity is seen with lending protocols, namely during the liquidation process where searchers compete for the right to liquidate an at-risk position and earn a liquidation bonus reward. On Ethereum, the process of auctioning blockspace is commonly achieved through Flashbot’s MEV-Boost, enabling searchers to backrun a price oracle report update with a liquidation transaction via transaction bundling.
Today, the value associated with oracle-related MEV, such as liquidations, is captured by the searchers, builders, and validators of a blockchain network, with none returning back the DeFi protocols, end-users, and oracles that originally generated the oracle-related MEV. Recapturing this non-toxic MEV would ultimately return value back to its originator.
Note: The term “OEV” can be considered to be a misnomer, as it does not refer to oracles actively extracting value away from users, but rather relating the existence of oracle-related MEV. We use the term “OEV” here as it’s commonplace to use in reference to this type of MEV.
Why Chainlink SVR?
Chainlink Labs and the broader Chainlink community have been actively researching solutions around MEV for a number of years, such as research on Fair Sequencing Services (FSS) and Protected Order Flow (PROF). As a subset of MEV, we’ve also engaged in research around OEV and how DeFi protocols can recapture this value and to help support the economic sustainability of oracles. We’ve analyzed various OEV designs in order to realize a solution that maximizes security, reliability, and long-term economic viability.
From our research, we’ve successfully developed an initial version of an OEV solution called Smart Value Recapture (SVR). Chainlink SVR is built specifically for backrunning as it pertains to liquidations and cannot be used for frontrunning or sandwich attacks, which are toxic forms of MEV that harm the user experience and for which the Chainlink network and community has actively engaged in research on solutions to mitigate this problem for many years.
We believe Chainlink SVR is best suited to offer a native MEV recapture solution, as Chainlink Price Feeds already help secure many of the largest DeFi protocols and have a proven track record of security and reliability. In integrating a Chainlink-powered MEV recapture solution, DeFi protocols can retain this Chainlink security and reliability while also further increasing the economic sustainability of themselves and the Chainlink infrastructure they rely on.
Some of the notable benefits of Chainlink SVR include:
SVR is underpinned by the same time-tested and battle-hardened decentralized oracle network (DON) infrastructure that has powered Chainlink Price Feeds for the past 5+ years—which have successfully secured \$75 billion in DeFi TVL at its peak and enabled $17 trillion in transaction value. SVR reduces unnecessary third-party vendor risks to protocols already consuming Chainlink Price Feeds, reducing their overall attack vector and preventing unnecessary third parties from siphoning economic value. SVR doesn’t require DeFi protocols to integrate intermediary contracts or to “wrap” Chainlink Price Feeds, ensuring more efficient smart contract workflows that remove the need for DeFi protocols to materially change how they consume oracle data. With Chainlink being the most widely used oracle solution across DeFi, SVR can drive economies of scale where the most opportunities and highest revenue potential for searchers and subsequently DeFi protocols exists.
Based on real-world testing, we believe Chainlink SVR can expect to achieve a realistic value recapture rate of approximately 40% (i.e., for every \$100 that would have been leaked via liquidation MEV, \$40 was recaptured). While some alternative solutions have claimed to achieve a higher efficiency rate for recapturing liquidation MEV, we have not seen conclusive real-world data to showcase this. We believe that 40% is a conservative but realistic estimate—real life performance will be needed to gather actual data.
The initial version of SVR is only the beginning. Over time, Chainlink SVR aims to transition into a highly configurable, highly decentralized, generalizable, and cross-chain OEV solution built entirely on Chainlink’s battle-tested infrastructure. We are excited to see protocols maximize MEV revenue recapture across any supported chain while also eliminating unnecessary risks and timing delays introduced by alternative OEV solutions.
How The Initial Version of Chainlink SVR Works
The initial implementation of Chainlink SVR will consist of a parallel set of Chainlink Price Feeds, powered by the same established DON architecture that secures existing Price Feeds.
SVR-enabled Chainlink Price Feeds will be deployed in order to recapture liquidation-related MEV for lending protocols that integrate the solution, while also retaining the standard Chainlink Price Feeds as a fallback. The “Dual Aggregator” Price Feed design enables a single Chainlink Data DON to produce oracle reports exactly the same as they do today while transmitting the oracle report onchain via different methods. SVR Feeds are based on existing Chainlink contracts and interfaces, greatly reducing the integration burden on existing Chainlink users since minimal code changes are required (potentially even as minimal as pointing to the new aggregator or SVR feed).
The oracle report sent to the SVR-enabled Price Feed will transmit updates onchain via Flashbots MEV-Share, where the right to bundle a liquidation transaction with the oracle report update is auctioned to searchers in a permissionless manner. In parallel, the same oracle report is also transmitted onchain via the public mempool to the existing standard Price Feeds, which serves as a fallback to mitigate potential risk scenarios. Users of the standard Price Feed are completely unaffected by anything SVR-related, as it is opt-in.
In the case of a transmission failure by the SVR-enabled Price Feed (i.e., MEV-Share failure), there is a fail-safe mechanism to ensure that the feed can still report a price to the DeFi protocol. When the SVR-enabled Price Feed is determined to be stale by a configurable time period, it will return the latest price report from the standard Price Feed before the cutoff point. This delay is necessary to avoid liquidators extracting value by bypassing the value recapture mechanism provided by Chainlink SVR.
The figure below provides a high-level overview of how SVR is proposed to be integrated within Aave V3 on Ethereum.
The flow in the figure works as follows:
The Chainlink Data DON produces a price oracle report exactly as today (i.e., by a heartbeat or deviation threshold). However, the price report is transmitted twice, from different accounts.
One price report is transmitted to the standard Price Feed via the public mempool (the same as today). Another price report is transmitted to an SVR Price Feed contract through a Flashbots Protect RPC endpoint.
MEV-Share is an open-source protocol that selectively shares data about transactions, such as price oracle updates, with searchers who bid to include the transactions in bundles shared with builders. Builders then select the highest searcher bid and include the relevant backrun and liquidation transactions in a block. If no bid is placed, then the price oracle report is published onchain without any backrunning liquidation transaction. When the price report and the backrunning liquidation transactions are published onchain, then:
The price report updates the SVR Price Feed. The backrunning transaction uses the price update to liquidate the relevant positions. Most of the value is recaptured by Aave and Chainlink.
In the described example, the SVR feed returns an updated price. However, if no fresh price is available (e.g. if MEV-Share fails), the feed contract connected to Aave has a fail-safe mechanism that returns a price from the standard Chainlink Price Feed at an adjustable delay.
Economics
The oracle-related MEV recaptured by Chainlink SVR is planned to be split at a standard rate between integrating DeFi protocols and the Chainlink Network, with 60% of the value going toward the DeFi protocol and 40% to the Chainlink ecosystem. This split provides DeFi protocols with an additional revenue stream while also supporting the economic sustainability of Chainlink oracles by covering transaction gas costs and other ongoing infrastructure expenses. Note that these values may be subject to change in the future, with the goal of generating sustainable economics between DeFi protocols and the oracles that power them.
Because of the deep, long-standing partnership between the Chainlink and Aave communities and Aave’s role as a launch partner, the near-term revenue split proposed to Aave will be 65% to the Aave ecosystem and 35% to the Chainlink ecosystem for the first six months, starting from in-production integration—subject to the Aave community’s governance approval.
We anticipate that Chainlink SVR will be one of the first Chainlink services connected to thePayment Abstraction system, subject to the results of security audits and deployment status. Payment Abstraction is a system of onchain smart contracts that help significantly reduce billing and payment friction for users and developers interacting with Chainlink services. The system is designed to convert fee tokens into LINK via existing Decentralized Exchange (DEX) contracts.
Interested in Recapturing MEV Through Chainlink SVR?
If you’re a DeFi protocol and are interested in integrating Chainlink SVR to recapture MEV, reach out or follow us for more updates in the future.
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Disclaimer: This post is for informational purposes only and contains statements about the future, including anticipated product features, development, and timelines for the rollout of these features. These statements are only predictions and reflect current beliefs and expectations with respect to future events; they are based on assumptions and are subject to risk, uncertainties, and changes at any time. There can be no assurance that actual results will not differ materially from those expressed in these statements, although we believe them to be based on reasonable assumptions. All statements are valid only as of the date first posted. These statements may not reflect future developments due to user feedback or later events and we may not update this post in response. Please review the Chainlink Terms of Service, which provides important information and disclosures.
The crypto and NFT gaming space is busier than ever lately, what with prominent games starting to release, token airdrops piling up, and a seemingly constant array of other things happening at all times. It’s a lot to take in!
Luckily, Decrypt’s GG is all over it. And if you need a quick way to get caught up on the latest moves around crypto video games, we’re happy to present This Week in Crypto Games.
Our weekend roundup serves up the biggest news from the past week, along with a few other tidbits you might have missed. We also showcase a few of our original stories from the week.
Biggest news
Token launch frenzy: It was the week for Ethereum gaming token launches. The token generation event for Ethereum gaming platform Nifty Island took place on Wednesday, with ISLAND’s market cap landing around $15 million as of this writing.
Kaidro, a franchise with a webcomic, crypto game, and upcoming animated series, also launched its KDR token on Ethereum on Wednesday. Since its launch it has settled at a market cap of just above $10 million. Also on Wednesday, arena battler Moonray launched its MNRY token, again on Ethereum. What a week!
Also, the Tomarket (TOMA) token finally launched on Aptos, with players of the Telegram game finally able to withdraw and trade their airdropped tokens. It apparently hasn’t gone well, however, with the price falling 50% since launch and the developers attempting to calm the community.
“We understand the frustration around token prices and airdrops, and we’re taking steps to address these challenges,” the Tomarket team wrote in a Telegram post.
Santa brings Bitcoin: Mobile crypto game Bitcoin Miner, which lets you earn real Bitcoin by mining fake coins on iOS and Android, launched a holiday event over the weekend that lets you earn hundreds of bonus satoshis (aka 1/100,000,000 BTC).
Running into the early hours of Monday, Santa’s Moonshot puts a Christmas-themed spin on the game’s normal weekend event, letting you build a rocket while unlocking bonus BTC and in-game boosts. You’ll mine fake coins like Snowlana and Elfereum, racking up more and more real Bitcoin along the way.
Santa and the elves need your help!
We have 2 DAYS to blast Santa to the moon! Can you get the FREE bitcoin and help SAVE CHRISTMAS!?
Play now! pic.twitter.com/CQVpQw8C0H
— Bitcoin Miner ⛏ (@BTCMinerApp) December 21, 2024
CyberKongz SEC: The U.S. Securities and Exchange Commission has issued a Wells notice to NFT gaming project CyberKongz, the developers said last week, marking the latest regulatory probe into an entity of its type. A Wells notice informs recipients that the regulator is planning on undertaking enforcement actions based on what it discovers from preliminary investigations.
“The SEC’s Division of Enforcement have approached us with very concerning rhetoric that you can not have a token (ERC-20) in tandem with a blockchain game without registering it as a security,” CyberKongz said in a statement Monday. The team added that it would “defend against this stance for the wider space.”
Philadelphia 76ers game: NBA team Philadelphia 76ers have launched “Spectrum Sprint,” a free-to-play mobile game with Web3 elements, in collaboration with Crypto.com—a team sponsor since 2021.
The game uses a pixel art style, with side-scrolling gameplay that asks players to traverse iconic Philadelphia landmarks and dash down Broad Street towards the team’s former Spectrum arena. Gamers can unlock digital collectibles and compete for exclusive prizes across four tiers: Rookie, Pro, All-Star, and Legend.
ICYMI
UPDATE ON CRASH THE RUNIVERSE EVENT
The Crash the Runiverse event will unfortunately not go live tomorrow as planned. We’ve discovered critical issues during testing that will need more time to resolve. More details below:
What to know:
– Testing revealed issues with server…
— The Forgotten Runiverse (@RuniverseGame) December 18, 2024
GG spotlight
Here are a few of our original stories from this past week that we think are well worth a weekend read:
Edited by Andrew Hayward
GG Newsletter
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