The nation’s leading dog wellness franchise, Dogtopia, is revolutionizing dog daycare with their innovative Virtual Daycare. The award-winning pet care provider partnered with Obsess to launch their virtual experience, an interactive tool for pet parents to learn more about their services and how they can help dogs live long, healthy and happy lives.
Users are met with a friendly avatar at the entrance of their virtual daycare, introducing how to navigate the experience and the immersive features available: a scavenger hunt game, dog trivia quiz, multimedia educational content and more.
“Dogtopia is committed to staying at the forefront of innovation to ensure the best experience for all dogs and their families,” said Neil Gill, President and CEO of Dogtopia. “We are thrilled to introduce this cutting-edge virtual world and provide parents with a modern, immersive way to explore our wellness offerings and choose Dogtopia with confidence.”
Ready, Set, Playtime: Gamification for the Pet Care Industry
Dogtopia included on-brand gamification elements in their virtual world to engage users and incentivize loyalty. Fetch the dog treats for your furry friends in a custom scavenger hunt game or complete the dog trivia quiz to win an exclusive offer from Dogtopia—a free month of daycare from the biggest and most trusted name in the dog daycare game.
Discover Dogtopia Pet Care & Wellness Services
Dogtopia’s virtual world serves as an immersive branding tool, engaging pet parents with educational content around their brand and services, to drive appointment bookings and highlight the Dogtopia difference.
The services-based company packed their virtual experience with entertaining media that teaches users about their daycare, boarding, grooming and spa offerings—from interactive playscapes to a photo album of dogs at IRL local events, there is no shortage of educational content in the experience. The brand even included real footage of one of their daycare facilities to demonstrate on-site security measures and how their team operates.
The virtual experience also aims to increase brand awareness, educating visitors around their mission, including their philanthropic Dogtopia Foundation, and why parents should trust the provider with their beloved pet.
Lining the walls of the lobby are posters and informational hotspots, where the pet care provider highlights their commitment to safety, education/training and total pet wellness. When users click on a hotspot, they are met with branded video content to show how they address each mission statement. Brand mascot, Scruffy, also makes an appearance on the lobby walls to remind the team of why they do what they do—for the love of dog.
Digital Innovation in Pet Retail
In addition to the virtual tour of the dog daycare, Dogtopia’s Virtual World enables visitors to shop pet products in the experience. From dog bowls and leashes to specialty shampoo, shoppers can purchase at-home items for both dogs and parents throughout the experience. By integrating their e-commerce shop with the virtual world, pet parents are able to seamlessly purchase items from Dogtopia Shop directly in the virtual experience.
Dogtopia’s virtual world is more than just a novel addition to their trusted services; the innovative initiative represents a leap forward for the pet care industry, setting a new standard for how pet service providers can educate pet owners and immerse users into their brand world, regardless of their physical location.
To learn more about how to create your own virtual brand world, email us at contact@obsessvr.com or book a demo.
