The Timeless Allure of the “It Bag.” Redefining Luxury and Sustainability in 2025. For decades, the “It bag” has symbolized fashion’s apex, blending utility with status. From Fendi’s iconic Baguette to Hermes’ timeless Birkin, these luxury staples have transcended trends to define eras. Today, the “It bag” has evolved, reflecting new consumer values: sustainability, versatility,…
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