Telegram has introduced a new feature allowing users to turn gifts into non-fungible tokens (NFTs).
In a blog post, the platform explained that gifts — artworks and animations used for celebrating holidays or congratulating others — can now be upgraded into NFTs on the TON blockchain.
Once converted, these gifts gain unique traits, including custom designs created by Telegram artists.
The NFT version of a gift reveals a new look from dozens of variations and additional traits, such as background colors, icons, and a unique number. This means each NFT artwork becomes unique, with some having a higher rarity level than others.
The process requires a small amount of Telegram Stars, the platform’s currency, to cover blockchain fees.
NFT gifts can also be transferred between users or sold on NFT marketplaces.
Telegram CEO Pavel Durov first announced the feature in October. It follows other Web3 initiatives by the platform. In 2022, Durov proposed a marketplace leveraging “NFT-like smart contracts” for auctioning usernames. This idea materialized as Fragment, a platform where users can trade usernames like “@storm” and “@royal” using Toncoins.