Web3 move-to-earn app StepnGo has announced a partnership with rap icon Snoop Dogg for a limited-edition non-fungible token (NFT) sneaker collection.
This new collection includes 800 NFT sneakers and will roll out in two phases. The first volume, available from October 28 to October 31, will release 100 NFTs per day through a raffle on X (Twitter). The second phase, running from November 4 to November 8, will be accessible via raffle mint on the MOOAR marketplace.
The collection features four unique designs — “G-Sneaker,” “Low Rider,” “Dope,” and “Doggy Style.”
This collaboration with Snoop Dogg follows StepnGo’s recent partnerships with Adidas, which saw the release of branded NFT sneakers, and Casio, with a collection inspired by G-Shock watches.
These collaborations mark part of StepnGo’s wider strategy since its rebranding from Stepn, an effort accompanied by a new app and additional social features.
Launched in 2021, StepnGo lets users earn rewards by engaging in physical activities like walking or running while wearing NFT sneakers activated within the app. The platform rewards users with tokens for maintaining specific activity levels and hitting milestones.
StepnGo’s rebranding, though initially met with mixed responses, appears to be gaining traction, thanks in part to “crypto-free” onboarding options. New features include allowing users to lend their NFT sneakers to friends or family and customizable avatars and outfits.
Before rebranding, StepnGo had already established partnerships with other high-profile names, including NFT game developer Illuvium, DJ Steve Aoki, and Asics.
