Because self-care should be at the top of everyone’s list, even during this busy holiday season, Chloe Wine Collection is inviting Drybar salon clients to elevate their blowout appointments with a designer Lele Sadoughi bow a Chloe Wine pour, and (at DryBar locations in NYC, LA and Dallas) complimentary gift wrapping.
The Holiday Bow Bar is a stroke of genius, pairing a peacefully moment of haircare pampering with a complimentary glass of Chloe Pinot Grigio, while someone else wraps a couple of your holiday gifts during your appointment. Note that the wrapping service will be offered during the two busiest holiday weekends: Saturday, December 13, and Sunday, December 14; and Saturday, December 20, and Sunday, December 21.
And to tie everything up with a ribbon, the Holiday Bow Bar event also brings the bow trend to blowouts by offering a limited-edition hair bow (valued at $48) by renowned accessories designer Lele Sadoughi, in ivory or black satin, for an $8 add-on.
“Our collaboration with Chloe Wine Collection lets us add a designer accessory to help clients style the season and make the holidays truly enjoyable,” says Elyse Blouin, Chief Marketing Officer, WellBiz Brands.
The Chloe Wine Collection x Drybar Holiday Bow Bar runs from November 17 through January 4 at participating shops nationwide.
“The holidays are about embracing moments of joy and self-care, even amidst the hustle and bustle of the season,” said Michelle Diemer, Senior Marketing Director for Chloe Wine Collection. “We’re thrilled to create a multi-sensory experience at Drybar that helps women feel confident, celebrated, and ready to take on the season in style.” To learn more, visit drybarshops.com.
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