Glossier was founded in 2014 by Emily Weiss, who envisioned a beauty and skincare company built on a skin-focused, positive philosophy. The brand quickly gained recognition for its refreshing approach to beauty, focusing on inclusivity, transparency, and a customer-first mentality. As Emily Weiss puts it, “Being honest and authentic pays off.”
A Customer-Centric Approach to Beauty
Glossier has redefined the beauty industry by leveraging the power of its community and word-of-mouth recommendations. By emphasizing simplicity and self-expression, the brand has cultivated a loyal fanbase. Their products celebrate natural beauty and are designed to enhance, not mask, the wearer’s features.
Locations and Availability
Glossier operates two flagship stores in Los Angeles and New York City, offering immersive, Instagram-worthy shopping experiences. In addition to these permanent locations, the brand frequently opens pop-up stores in various cities, creating unique opportunities for customers to engage with Glossier’s ethos. For those unable to visit in person, Glossier’s online store at glossier.com is always open, making their full range of beauty and skincare products accessible worldwide.
Commitment to Sustainability and Ethics
Glossier proudly upholds a cruelty-free and fair trade ethos, striving to ensure their practices align with ethical and sustainable values. In recent years, the company has made significant strides toward becoming more environmentally responsible.
Emily Weiss emphasizes, “As a company, we’re making an ongoing commitment to the environment, our customers, and our team that we will always seek to improve and innovate when it comes to our products, packaging, and operations.”
Here are some key initiatives:
Sustainable Packaging: Glossier has reduced single-use plastics and introduced refillable options for select products.
Carbon Footprint Reduction: The brand works on lowering emissions across their supply chain.
Eco-Friendly Ingredients: They prioritize responsibly sourced and biodegradable ingredients.
What Makes Glossier Unique
Glossier’s products are recognized for their lightweight, easy-to-apply formulas that deliver a “your skin but better” finish. The brand has become synonymous with its signature millennial pink hue, a symbol of modern minimalism and playful elegance.
Their offerings cater to a wide range of skin tones and types, making beauty more inclusive. Some of their best-loved products include:
Boy Brow: A grooming pomade that effortlessly shapes brows.
Cloud Paint: A gel-cream blush with a natural, buildable tint.
Milky Jelly Cleanser: A gentle yet effective face wash suitable for all skin types.
A Digital-First Experience
Since its inception, Glossier has embraced a digital-first approach, leveraging social media to foster a global community. Their online presence is bolstered by user-generated content, allowing customers to share their experiences and amplify the brand’s authenticity.
Glossier Today
As of 2025, Glossier continues to thrive as an industry leader in innovation, inclusivity, and customer engagement. Their mission to empower individuals to celebrate their unique beauty remains at the heart of everything they do.
For the latest in skincare and beauty, visit Glossier’s online store. Whether you’re a longtime fan or new to the brand, you’re sure to find something that resonates with your personal style and skincare needs.
My Glossier Favorites: Here are some everyday Glossier essentials I recommend:
Boy Brow – A light, fluffy pomade that adds definition and fills out your brows in a few swipes.
Balm Dot Com – In eight different flavors, the Balm DotCom is a staple lip balm that leaves your lips healthy and hydrated.
Futuredew – The final part of your skincare routine that adds moisture and gives you an effortless glow without making you seem oily.
What was at one point just a beauty blog has now evolved into a bold and innovative 2.1 billion dollar business that works to empower women through beauty.
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