In the ever-evolving landscape of digital advertising, brands and retailers are continuously looking for ways to capture new audiences—and Roblox is amping up the advertising game with immersive ads on their platform. With nearly 80 million daily active users, the gaming platform is prime real estate to get more eyeballs. Roblox, a platform known for its user-generated games and social interactions, offers a unique canvas for advertisers seeking to captivate younger, tech-savvy audiences.
Immersive Marketing Capabilities on Roblox
Branded Roblox experiences are revolutionizing the way companies engage with younger generations, and immersive advertising functionality enables them to extend their reach across virtual spaces by directly integrating ads into the experience. Blending seamlessly into the gaming environment, advertisers are able to reach new audiences without disrupting gaming flow and connect new, highly-engaged users to their brand experience.
Roblox’s ad system supports 3 formats:
Video ads – where advertisers can serve up to 30 seconds of video content for users to watch in-experience, videos can be both click-to-play or set to autoplay
Image ads – insert static, non-clickable images within the 3D space; think of a virtual, in-game billboard for Roblox brand experiences
Portal ads – a static, non-clickable image with a door to teleport users into an advertiser’s brand experience, driving discoverability and engagement at scale
Brands and retailers can opt for always-on engagement, creating evergreen content to market an evolving brand world, or campaign focused creatives that entice users to explore themed experiences or events—allowing brands to experiment and find innovative ways to capture their audience’s attention.
Each ad format allows for highly targeted advertising, ensuring that the ads are relevant to the audience and enhancing the chances of engagement. Ad content is dynamic and specific to the user—if a user is ineligible to see ads, ad units will default to display the Roblox logo.
amika on Roblox: Virtual Advertising
Haircare brand, amika, debuted their Roblox brand collaboration with Obsess, a colorful playscape embodying the brand’s commitment to inclusion, responsibility and sustainability. The amikaverse is a community-centric extension of the brand’s purpose filled with custom branded mini-games and exclusive UGCs that empower self-expression. To drive traffic to the experience, amika included immersive ads in Roblox, pushing new users to the amikaverse through the use of portal ads. By teleporting users to their virtual world with portal ads, amika was able to scale their discoverability and maximize their reach on the platform.
Natively placed ads in the immersive environment allows advertisers to strengthen their Roblox brand partnerships by building brand affinity with leaned-in audiences across the platform, connecting new users to their brand experiences and building their brand on Roblox.
To learn more about how Obsess can help you extend your brand on Roblox, email us at contact@obsessvr.com or book a demo.
