In the ever-evolving landscape of digital commerce, the line between physical and virtual continues to blur. As brands navigate this hybrid reality, understanding consumer behavior within these new spaces becomes a critical data point. Enter: AVA Analytics, an innovative tool designed by Obsess to bring a new dimension of insight into 3D virtual experiences.
Imagine walking through an immersive virtual store, with each step and gaze tracked to create a more intuitive and engaging environment for users. Every interaction within these experiences is translated into data and visualized through AVA Analytics. Obsess’s proprietary metrics dashboard doesn’t just display numbers; it reveals patterns, behaviors, and preferences, enabling businesses to optimize their virtual storefronts with the same precision they would in a physical space.
At the core of AVA Analytics is the concept of spatial and behavioral analytics. It operates beyond counting clicks or tracking time spent on a page. It’s about understanding how users move through a 3D environment, what catches their eye, and how they interact with products in a space. The dashboard is foundationally supported by Google Analytics 4, integrating traditional web data with a new layer of spatial intelligence.
Obsess, in partnership with some of the world’s leading brands and retailers, has created over 350 virtual experiences. Through these, AVA Analytics has become a powerful tool, transforming raw data into actionable insights that every team member—from marketers to product designers—can use to make informed decisions.
Consider the engagement data: sessions, visitors, pages viewed, session length, product clicks, and more. This data represents the pulse of your virtual store, telling you who your customers are and what they’re doing. It isn’t static; it’s dynamic, offering insights over any selected time period, allowing businesses to track trends and adjust strategies in real time.
3D Spatial Heatmaps are among the most advanced features of AVA Analytics. They provide a bird’s-eye view of your store, where you can see exactly where visitors are spending their time. It’s akin to having a thermal map of customer interest, showing you the hot zones where products are drawing attention and the cold zones where they’re being ignored. This helps ensure that high-engagement areas are maximized for both customer satisfaction and sales.
Product and content performance metrics go even deeper. AVA Analytics allows you to see how visitors interact with specific hotspots within the virtual store. This means you can identify which products, pieces of content, or navigational arrows are engaging your audience most effectively. It’s about creating a virtual space that isn’t just visually appealing but also intuitively designed to guide visitors to what they want.
Finally, audience demographics and behavior provide a comprehensive view of who your visitors are and where they’re coming from. Detailed insights into geographic location, device distribution, and traffic sources are at your fingertips, offering a level of customer understanding that was previously unattainable in virtual environments.
To learn more about Obsess-powered virtual experiences, email us at contact@obsessvr.com or book a demo.
