In brief
A livestreaming duo made $49,000 on Thursday after gym influencer Bradley Martyn slapped one of the creators for attempting to steal his hat.
It was being livestreamed on Pump.fun under the pair’s token, which pumped in price by more than 2,000% in response.
The Solana meme coin project is led by two unnamed men who say they’ll be attempting to perform viral stunts every day for the next two weeks.
A Pump.fun livestreaming duo made $49,000 in crypto token creator fees while one member got slapped by fitness influencer Bradley Martyn after attempting to steal his hat—something he notoriously hates.
The pair’s Solana token pumped over 2,000%, and they later thanked the gym bro for slapping them.
Bagwork is a Pump.fun meme coin launched by a pair of unnamed youngsters, who livestream goofy stunts to try and pump the price. On Wednesday, one of the devs ran onto the field during a Los Angeles Dodgers baseball game, and hours after the Martyn incident, the other dev shaved their head on-stream. They say they’ll be streaming every day for the next two weeks, attempting to create viral moments every day.
On Thursday, the duo headed over to Martyn’s ZOO Culture gym, where they could see he was livestreaming from—they even interacted with Martyn before the altercation, pitching their meme coin to him.
One of the meme coin devs asked the gym influencer for a picture, but when he attempted to nab Martyn’s hat, he was slapped across the face as the fitness creator exclaimed, “You think that shit’s funny? Get the fuck out of here.”
Meme coin degens clearly thought it was funny, as the Bagwork token pumped 2,026% from a $131,150 market cap to $2.78 million in just seven hours. It has since dropped to about $2.4 million, according to DEX Screener.
Livestreamers on Pump.fun are paid a percentage of every trade placed on their token, via what the platform calls creator rewards. On Thursday, the day of the viral clip, Bagwork generated $49,330 in creator rewards, according to Pump.fun. All told, they’ve made over $78,000 in fees.
As “creator capital markets” advocates hailed the stunt as a raging success, others pushed back. One X commenter said, “This could easily be a bad thing. We don’t need more harassment, we need more quality content.”
Martyn has a history of people stealing his hat. Last year, Twitch streamer StableRonaldo stole the gym bro’s hat and received a similar treatment—a swift slap to the face.
“That’s what happens, fucker,” Martyn said, as the streamer held his face.
Hours after getting slapped, the Pump.fun streamers recorded an apology video… while thanking Martyn for pumping their bags.
“Thank you so much for slapping me, bro. You made a lot of our guys money, bro,” the slapped creator said, now with a buzzcut.
“No bad blood, bro. We just had to do it, bro. It was part of the narrative. We had to do it,” added the other dev, who was holding the phone during the incident.
Later, one of the devs was stopped by local cops from jumping into the water off what appears to be the Santa Monica Pier. Several people have died from jumping off the Los Angeles pier.
Pump.fun’s history of livestreamed stunts
Pump.fun’s livestreaming culture is no stranger to dangerous stunts.
Before livestreaming was a native feature on the platform, a Miami dev called Mikol doused himself in isopropyl alcohol and had fireworks shot at him. He instantly went up in flames, dropping to the floor as his friends struggled to put the fire out. Mikol was then rushed to the hospital with third-degree burns across a large portion of his body.
Mikol’s token DARE pumped over 4,000% from a $43,000 market cap to $1.91 million, according to DEX Screener, but he was receiving treatment in the hospital and was unable to sell his stash. This stunt also took place before creator fees were added to the platform. The dev claims to have made no money from the token, aside from the $3,000 donated to him to help pay for hospital bills.
He later quit the project and has since relaunched a new streamer coin—albeit without the crazy stunts.
That same month, Pump.fun added livestreaming as a native feature. For a while, the feature was extremely buggy, which stunted the streamer community. But by the end of 2024, Pump.fun saw a spike in controversial livestreams.
Animal cruelty, self-harm, drug binges, senseless firing of guns, and a faked suicide took over the platform in November, which resulted in Pump.fun cutting the feature. It gradually reintroduced the functionality at the start of 2025, as the platform updated its terms of use and strengthened its moderation team.
Fortunately, since then, Pump.fun livestreaming has gone largely without controversy. The scene has been professionalized, with the meme coin launchpad funding the frat-bro content collective Basedd House—which is acting as the gold standard for the platform.
Gone are the days of self-immolation; now, creators are attempting to set world records, getting married, and—well, one guy did stream his child’s birth.
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