Artificial intelligence is transforming industries globally, and cybersecurity is no different. AI is transforming threat detection, response automation, and cyber risk prediction, enhancing digital security while reducing human error. In this rapidly changing industry, Cardiff-based company Nisien.AI is using AI to fight online harm, establishing a new benchmark in digital safety.
Significant Investment Drives Growth and Expansion:
Nisien.AI has received investment from the British Business Bank’s £130 million Investment Fund for Wales. The investment, arranged by Foresight Group and the Development Bank of Wales, is a landmark moment in the company’s meteoric growth in the AI industry.
The investment will drive the company’s research and development, enable strategic recruitment, and grow its innovative offerings. With 14 professionals on its current payroll, Nisien.AI plans to hire more staff and hone its next-generation AI-based solutions. One of its flagship products, HERO Detect, is a real-time AI system that detects and categorizes online harm with high accuracy.
Aside from raising funds, Nisien.AI has also onboarded veteran AI entrepreneur Tony Stockham as Chairman. Having a history of growing technology companies, Tony’s experience will be critical in guiding the company through its next phase of growth.
The Minds Behind Nisien.AI:
Established in 2023 by Cardiff University lecturers Matt Williams (Criminology) and Pete Burnap (Data Science, AI), Nisien.AI is committed to creating AI-driven solutions that identify and prevent online harm without compromising free speech. Their method ensures digital platforms are safe and enjoyable without over-censorship.
Williams and Burnap will remain as Chief Science Officer and Chief AI Officer, respectively, while retaining their academic positions in Cardiff University. They are supported by a seasoned leadership team that includes:
CEO Lee Gainer (Former Wealthify CFO)
COO Dean Doyle (HateLab background)
Head of Engineering Rhodri Hewitson (AM Digital alumni)
Changing Online Safety with AI:
At the heart of Nisien.AI’s innovation is HERO Detect, an AI-powered system designed to detect and classify online harm in real time. Using scientifically driven technology, HERO Detect enhances content moderation while maintaining open discussions on digital platforms.
In addition to detection, the firm is creating sophisticated AI solutions to enable social media platforms and brands to keep users engaged and build healthy online communities. Its proprietary methodology strikes a balance between safety and interaction, steering clear of the dangers of over-censorship of content.
Lee Gainer, Nisien.AI CEO, said:
“This is a really exciting time to grow a challenger business in this industry. With the imminent introduction of the Online Safety Act, the potential for Nisien.AI’s growth is vast. With backing from Foresight, the Development Bank of Wales, and the British Business Bank, we’re excited to build on our momentum and establish sustainable new tech careers in Cardiff.”
Shaping the Future of Digital Interactions:
With a visionary leadership team, cutting-edge AI technology, and strong financial backing, Nisien.AI is set to transform digital safety by redefining how online interactions are managed. Collaborating with some of the world’s largest social media platforms and global brands, the company is poised to make a lasting impact on the digital landscape.
Investor Perspectives on Nisien.AI’s Future:
Ruby Godrich, Investment Manager at Foresight, stated:
“We are pleased to be working with the Development Bank of Wales on our first co-investment in Nisien.AI. We look forward to seeing the impact of the company’s work in online safety and to collaborating closely with their team.”
Bethan Bannister, Senior Investment Manager at the British Business Bank, said:
“The Investment Fund for Wales was created to back innovative and ambitious companies like Nisien.AI. Their rapid growth makes them a standout in the Welsh tech scene, and we’re eager to track their success as they scale.”
Hannah Mallen, Assistant Investment Executive at the Development Bank of Wales, commented:
“Nisien.AI is a prime example of a Welsh company pushing the boundaries in a rapidly evolving sector. Our goal is to support high-growth businesses with a strong social impact, and Nisien.AI’s work is critical in today’s digital landscape. We’re excited to collaborate with Foresight to support their journey.”
With its revolutionary AI technology, world-class experience, and solid financial backing, Nisien.AI is poised to revolutionize online safety, creating a safer and more inclusive digital world for everyone.
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