“Fashion, at its best, does not just clothe; it tells stories,” says Laila Regalado, founder of Seelenseide. Regalado’s brand is anchored by its luxurious silk scarves, which are becoming a quiet breakthrough in the fashion industry. Seelenseide offers pieces that do not just satisfy aesthetics but also challenge conventional thinking around fashion and waste.
The Art of Draping Stories
Fashion has always been an expressive medium, but Seelenseide elevates it to new heights with its silk scarves. These are accessories and also canvases, each with designs that range from ethereal watercolors to striking abstract prints.
Drawing inspiration from nature, art, and cultural heritage, Laila Regalado describes them as “an intimate dialogue between the wearer and the world.” The designs are created in collaboration with artists worldwide, lending the brand a cosmopolitan flair that appeals to trendsetters and traditionalists.
Made from sustainably sourced mulberry silk, Seelenside’s Silk Scraves adhere to ethical production practices, As the fashion industry reckons with its role in climate change, brands like Seelenseide are already on a hopeful shift.
Fashion Trends: Revival and Resilience
Seelenseide as scarves have made a notable comeback, gracing the runways of Paris, Milan, and New York in 2024. Yet, the brand is not content to follow trends. Laila Regalado notes, “Our scarves are designed to be used in all seasons, resisting the fast-fashion churn. They’re pieces to be treasured, not tossed.”
The 2024 consumer wants more from fashion than surface appeal; they seek meaning. This is Seelenseide’s philosophy. The scarves are an ode to endangered landscapes, a celebration of forgotten artisanship—that imbue them with deeper value.
Worn knotted at the neck, draped over shoulders, or tied around handbags, these scarves are versatile but also potent symbols of identity and intention. Laila Regalado recounts stories from customers who have used the scarves to mark milestones: “One client wore hers to her wedding as a veil alternative. Another framed it as art. The versatility and sentimentality of these scarves go far beyond fashion.”
A Legacy in the Making
Relatively, Seelenseide is still a young brand with room for growth, but its impact is undeniable. Its online presence, amplified by a sleek e-commerce platform and curated social media campaigns, has allowed it to reach a global audience. To that effect, Laila Regalado is candid about her ambitions: “I want our brand to redefine what luxury means—not as something unattainable but as something meaningful.”
In fast fashion and fleeting trends, Seelenseide’s image feels radical yet refreshing. Its emphasis on sustainability, artistry, and emotional connection may set the tone for the industry’s future. Laila Regalado notes, “Fashion should inspire, provoke, and endure. That is the legacy I want Seelenseide to leave behind.”
