Sam’s Club delights members with their latest virtual winter wonderland, primed for gifting and festive home shopping. The warehouse retailer partnered with Obsess to launch an innovative seasonal experience that up-levels their e-commerce presence, thoroughly engaging online members and driving holiday online shopping and gift-giving from their vast inventory of family-friendly favorites. Set in a 3D pop-up card from the Sam’s Club team, the virtual experience welcomes visitors with jolly decorations, a jingly festive anthem and cozy animations.
The virtual holiday experience enables members to purchase holiday favorites directly from the virtual store. Visitors can explore products in a charming winter wonderland filled with gently falling snow and warm holiday ambiance. With full e-commerce functionality, members can add any product to their cart directly in the experience and purchase. Those that complete the Holiday Hunt game even get 20% off their next Sam’s Club Hub order. For non-members: the experience also promotes free trials to try out the perks of membership.
Shoppers can discover something for everyone in the holiday Gift Shop—stocked with a wide range of products such as matching plaid for the whole family or LEGO sets for the kid-at-heart, this section of the experience is filled with gifts galore. Visitors can explore products from tech gadgets to luxe designer beauty (curated by influencer Remi Bader), or take a gift recommendation quiz to find the perfect presents for their loved ones.
At the Decor Inn, users can find cozy home decorations with beautifully crafted displays fit for every style. From everyday artisan rugs to festive mini trees and nutcrackers, the room is filled with a variety of seasonal and evergreen products for members to purchase. Above a crackling fireplace, visitors can even watch Sam’s Club’s latest commercial promoting their speedy service.
In addition to a seamless e-commerce experience, the virtual experience gives users a comprehensive view of how seasonal products fit into everyday life. Between the twinkly lights, wreath-lined mantles and complete indoor/outdoor setups, there is no shortage of holiday inspiration. Enhanced visualization in immersive environments empowers users to picture how products work for their needs, such as how a 9’ pre-lit tree can fit in their living room.
This innovative approach to promote gifting and holiday shopping further connects members to the brand and thoroughly engages online shoppers. The Sam’s Club virtual holiday experience plans to expand, opening a Grocery store in the illustrated winter village—offering users a fuller idea of Sam’s Club’s inventory.
To learn more about how to create your own virtual brand world, email us at contact@obsessvr.com or book a demo.
