Lamborghini and Animoca Brands have provided more details about their collaboration announced in August. The two companies will work together to launch a Web3 platform called “Fast ForWorld.”
The platform, designed and developed by Gravitaslabs, will be Lamborghini’s central hub for digital engagement and Web3 initiatives.
It will allow users to play, interact, and collect digital car collectibles. These activities will come with rewards for user participation. Additionally, the platform will include a 3D wallet where users will be able to store their digital car collectibles.
As part of the project, Lamborghini will team up with Motorverse, a global ecosystem of racing games and motorsport culture created by Animoca Brands. This collaboration will be key to the release of the first gaming experience that includes interoperable digital car collectibles.
“Fast ForWorld” is scheduled to go live on November 7, 2024. To gain access, users will need to secure Lamborghini’s first-ever digital super sports car, the Revuelto. This digital car will be available globally during the platform’s launch month.
In the future, users will also be able to use their Lamborghini digital car collectibles across various Motorverse games. This feature aims to expand the collectibles’ utility beyond a single platform.
This isn’t Lamborghini’s first step into the Web3 space. The company began exploring the sector in 2022 with the launch of its “Space Time Memory” non-fungible token (NFT) project, which featured five images of a Lamborghini Ultimae heading toward the stars, honoring human space exploration.
Other Web3 ventures by Lamborghini include an online auction of the Lamborghini Aventador Ultimae paired with an exclusive NFT, a long-running NFT initiative called the “Epic Road Trip,” which culminated with the brand’s 60th anniversary, and a partnership with digital collectible platform VeVe to release popular Lamborghini models as NFTs.
